The Brand creation Process

Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.

Why is science and evidence seen as the enemy in the cosmetics industry?  Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within.  The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms.  What are we afraid of?  Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.

We discuss our daily routines (such as they are) Favourite business books - Apps - Habits and dealing with being the main child carer whilst running a business from home.

We discuss the male beauty market and it’s issues.

Katarina and Sam discuss the Natural, Organic and Clean movement and the safety issue it raises, In cosmetics show from Paris and Social media.

After another failed jingle attempt, Katarina and Sam discuss issues in cosmetic Marketing and misinformation, PR & Is there such a thing as a Waterless Cosmetic product?

Katarina and Sam discuss some of the things you might want to consider if you are thinking of creating a cosmetics brand.

Katarina and Sam return to discuss the magazines and websites they read and use every week.

Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA.  We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.

Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable.  The danger of moving away from Scientific evidence in the formulation process. Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.