#Eps. 03 - Megan Jensen - on Multicultural User Experience

A discussion with Customer Experience Strategist Megan Jensen on users journeys challenges, use cases, multicultural, and online behavior and insights. We talk about customer expectations, experience optimization, experimentation, and global online presence strategies. Megan explains how she puts sites translations plans, SEO, different privacy compliance matrix, accessibility, to server diverse culture groups requirements and believes. Links highlighted during conversation:  - Megan's blog @ https://blogs.perficient.com/author/mjensen/  - Behavioral Economics Group on LinkedIn @ https://www.linkedin.com/groups/112700 Chapters: 00:00 Introduction 00:41 Behavioral economics 02:42 Use cases on user journey challenges  03:47 Insights on making web experience easier 04:22 Why users abandon  sessions before conversion? 06:51 Experience measurability and ROI calculations 08:24 A recipe to leverage experiments to encourage engagements 10:26 Making testing everyday work 11:02 Agencies collaboration models 12:31 Multilingual global websites 19:51 Composable solutions and content teams orchestration  21:33 Digital marketing efficiency  22:40 Make testing a daily routine 24:13 Content governance 27:41 On race, ethnicity, and inclusion

In this discussion, the multi-award winning team explains recipes for XC success. Kimberly and Steve show how to build a profitable business case centered around end-user. They explain various ways to dynamically structure delivery teams for winning CX implementations. The conversation includes tens of business cases, inspirations, and working tips proven to deliver high business value and end-user delight Paul Miser' Book: Digital Transformation ― The Infinite Loop: Building Experience Brands for the Journey Economy Paperback – 12 April 2021 https://www.amazon.co.uk/Digital-Transformation_The-Infinite-Loop-Experience/dp/1941688721 Kimberly's newsletter - Continuous Sitecore Strategy : https://www.linkedin.com/newsletters/continuous-sitecore-strategy-6975193265310482432/ Chapters: 00:00 Introduction  02:16 Philosophy relationship with segmentation and privacy  04:09 Post-Covid CX strategies changes 07:25 How to build empathetic customer-first organizations  10:59 Iterative ROI and building CX business cases for executives 13:29 CX Business Cases and experience digitization tips 18:38 Requirements of Discovery Phase 20:44 Alternatives for CX implementation team structures 23:07 Tactics for Audience Discover 25:20 Design Thinking and Experience Testing 30:31 Leveraging AI, CDP, and a successful GTM story 34:28 Personalization Tactics and Tips 36:04 Diversity and attention span with respect to CX

In this episode we talk with Barend about CX practical implementation tips and business delivery models. Barend publishes through his own blog and has interesting articles proposing methods such as Minimum-Lovable-Experiences, ROI, and CX four pillar implementation corners. Listen to this episode for more details and make sure you subscribe for upcoming publications.  Here is a link to Barend blog site: https://barendemmerzaal.com/