
Spare the Details: Explaining Technical Work to Non-Technical Stakeholders
Johan Bel has commissioned a coal power plant and helped rebuild 37 kilometres of the busiest motorway in the Netherlands. The engineering was never the hard part. Explaining it to people who had never read a technical drawing was.
Johan is a technical consultant in Rotterdam and co-founder of Ingenieursgroep Nederland. He works in industrial automation, systems engineering and asset management. Most of his clients sit inside government organisations, and most of them have no technical background at all.
His rule: spare the details. The Dutch even have a phrase for it — Jip-en-Janneketaal — explaining something the way you would explain it to a small child. If Johan can explain his work to his own kids, he knows the client will follow.
We talk about what actually goes wrong when engineers brief non-technical stakeholders. Why a decision about a green door nearly caused an incident with a Belgian colleague. How Johan reads the person in front of him and changes his message instead of repeating himself louder. And why one Austrian had to split every email into three before her Dutch team would read them.
Resources:
Free guide for engineers who freeze up in English
Read the companion article: Spare the Details
CONNECT WITH JOHAN BEL
Johan Bel is a technical consultant in Rotterdam and co-founder of Ingenieursgroep Nederland, which builds and maintains technical installations for Dutch infrastructure clients.
LinkedIn | Ingenieursgroep Nederland
CONNECT WITH OLIVIA AUGUSTIN
Olivia Augustin is a civil engineer and certified English as a 2nd language and Business English teacher. With her one-on-one lessons and group courses, she teaches non-native English-speaking engineers the kind of English that gets the job done.
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