Building a Clientele that withstands Economic Downturns with Lacey Salem

Todays episode is bittersweet... I have decided to stop publishing episodes for this podcast after an amazing 5 year journey. Today I am going to take to through the Educated Artistry Timeline, what ultimately led me to this decision and what is next for me.   To my loyal supporters and friends, thank you so much for being on this journey with me. The community of driven beauty business owners we have built over the last 5 years is unmatched! We have 132 published episodes, over 110,000 downloads and rated 5 stars on Apple Podcasts with 91 reviews. I can't thank you enough for the success of this show!   To the guests, I truly appreciate you taking your time to come on this show to share value and insight with the listeners. I am extremly proud of the lineup and topics we have covered together.    Educated Artistry will live on with 132 published episodes ready for you to binge and get value from wherever you are in your beauty career.   Don't worry because I'm not officially retiring from the mic yet... more to come soon    xo, Kayla

Welcome to this weeks episode of Educated Artistry! Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams We Cover:  The Tik Tok Ban Update Becoming a social media manager for beauty businesses  Embracing YOU in your content  SEO tips and startegy  Building confidence in front of the camera  How to ACTUALLY measure if your content is successful  FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/ FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!  We cover:  My observations from the cleint perspective Why DIY lashes will never replace lash extension services fully  Upholding a luxury experience  How the industry is evolving and how you can evolve with it  FREE ways you can elevate your customer experience    Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299 https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn My Lash Bed Set Up   

Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience      LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Today we are talking all about the possible Tik Tok "Ban"  Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business? I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.  Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.  We Cover:  The tranistion from her medical career into lash extensions Building a clientele within 5 months  Authentic Marketing  Building a community with raving fans  Moving states and REBUILDING a new clientele within 3 months  Client building secrets NO ONE is talking about  CONNECT WITH ASHLEY IG: https://www.instagram.com/aura.by.ashley/   Free Overlooked to Fully Booked Course   https://ashleybao.myflodesk.com/jointhelist   5 Figure Months Course:   WHAT YOU WILL LEARN:   THE MINDSET TO CALL IN 5 FIGURE MONTHS   MY 100 APPTS/MONTH BUSINESS FRAMEWORK   HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES   MOTIVATION WITHOUT CIRCUMSTANTIAL POWER   FINANCIAL ORGANIZATION STRATEGIES   What's included?   5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months.   https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw   CONNECT WITH KAYLA    KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Podcast  Today we cover:  How the Be My Lashentine Event turned out Hosting an event fo your local beauty community  How I found a venue space, vendors and sponsors  Tips for putting together swag bags  Selling Tickets + Marketing the Event  The Cost + Breakdown  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Was social media growth and community building on your vision board for 2024? It is no secret community building is vital for building a brand and to set yiurself a part from the masses.  Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.  Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.  Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering: Moving to the United States + starting a business Client building in 2016 vs today Client building without social media  Personal + Professional boundaries  Purchasing + becoming the new face of Lash Baby  Lash trend predictions  Follow Hellen  https://www.instagram.com/lashbaby.official/ Shop Lash Baby Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!) https://thelashbabyshop.com/product   KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Dr Janice Luk is a Optometrist based in Canada that specializes in eye health and beauty trends and has been practicing for 7 years. As a lash artist eye health and the safety of our clients should be our #1 priority for a long and sustainable career. I am thrilled to have an optometrist join us today to teach us today about eye health and lash extensions to expand our knowledge. We Cover: Eye Health in our clients and ourselves Sensitivities with lash extensions  Allergies to lash adhesive  Partnering with a local Optometrist  Myth Busing! Demodex mites, Flonase Trend and UV Light  Follow Dr Janice Luk:  https://www.instagram.com/ilukateyes/ BE MY LASHENTINE TICKETS (sales end Feb 1st 2024)  The lash artist event in Vancouver Washington on February 18th 6:30-9:30pm Swag bags, Giveaways, Collaboration + Yummy Food/Drinks! Use code: PODCAST to save 15% on your ticket https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477  FOLLOW KAYLA: KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast