Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

You don’t have to reinvent the wheel every time you sit down to create content! This was a big lesson I gained from Tony Robbins when I attended his event twice in one year and realized he said the same exact things down to the jokes he told. When connecting with your audience on social media, on stage, or on your podcast it comes down to mastering your message, being okay with repeating yourself, and doing that consistently. Listen in for how I come up with new ideas for my podcast that you can run with. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS Why you don’t have to reinvent the wheel when creating content. What I learned from Tony Robbins about mastering your message.  How I come up with new podcast episode ideas. Ways to use AI to jog your memory and get ideas for content.  RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Have you ever wondered how to turn your unique talents into a brand that captures the attention of global superstars like Beyoncé and Taylor Swift? In this episode, I’m joined by Drew Ginsberg, the founder of DylanLex. She shares how to build a business that reflects your creativity and attracts your dream clients. We dive into strategies for finding your creative flow, breaking away from traditional business norms, and staying true to your vision. Plus, Drew reveals how Rihanna sliding into her DM’s skyrocketed her brand. Tune in to build the life and business of your dreams, balancing your creative passions with the demands of entrepreneurship. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet Drew Ginsberg, Founder of DylanLex. 05:15 What made you lean into creativity in your business? 10:00 Ways to block out distractions and focus on what makes your work stand out. 18:00 The time Rihanna slid into Drew’s DM’s and how it impacted her business. 25:00 How to pivot without losing momentum. 30:00 How to build personal connections with your customers online and in-store to build a loyal customer base. 35:00 Advice on trusting yourself, handling business challenges, and finding balance. 43:30 How your childhood creativity shapes the way you create and express today. 45:00 What is something on your bucket list you want to experience in the next 5 years? RESOURCES Use code: EARNYOURHAPPY24 to save 10% on your own DylanLex pieces HERE  Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Drew: @dylanlex Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Are you in a busy season of your life and business? Chris and I are here to share how we’re managing the pressure of building two startups, growing our personal brands, and keeping our most important relationships a priority. In this episode, we reveal our top strategies to optimize your time, block time for priorities on your calendar, and stay focused on the most important tasks only you can do in your business. Plus, we share our non-negotiable for Monday’s that sets the tone for a more productive week.  Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS How Gloci is boosting our energy and focus while traveling. How we’re handling the pressure of building two startups at once. Our Monday non-negotiable that sets the tone for a productive week. How to keep your creative energy alive while balancing the tactical. What it takes to balance business growth with personal time and relationships. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Speaking on stage, from my TEDx Talk to all different sizes of audience, has to be one of the biggest things I’m proud of. Not only because of how speaking has grown my personal brand and businesses, but because it’s one of the things I used to fear the most. My good friend and master speaker, Jen Gottlieb, is on the podcast to talk all about what makes a great talk, how to overcome the fear and nerves that come with public speaking, and how to find YOUR unique voice as a speaker. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Who should consider public speaking? 06:15 Debunking myths about what makes a “good” speaker. 09:45 Jen’s first time public speaking and why she didn’t end up delivering her original talk. 15:00 What are the biggest benefits of becoming a great speaker and storyteller? 19:00 Speaking skills that translate into marketing, sales, and even better communication with loved ones. 24:15 Tips to overcome the fear and nerves of public speaking. 31:30 Have you ever had moments you’ve wanted to cancel and back out of a speaking engagement? 37:45 Where would you start if you wanted to get into public speaking? 42:00 What goes into a great keynote? 45:15 How to leverage storytelling to connect with your audience. 50:00 The lesson I learned from Jerry Seinfeld about how to prepare to crush a talk.  RESOURCES Grab your spot for SPEAKER SCHOOL here! Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jen:  Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

There is really only ONE obstacle that can actually stop you from your big dreams. It’s time to stop benching yourself before the game even starts. If you were to take an honest look at the internal dialogue and excuses that are holding you back (I share a few common ones in this episode you may recognize in yourself), you’ll realize how much power you have to create the life you dream about when you don’t take no as an answer from anyone. Especially yourself.   Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS How to let go of perfectionism and take (sometimes messy) action. The mindset shift to overcome self sabotage. How successful people view obstacles differently.  What happens when you focus on your PURPOSE. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Are you feeling stuck trying to be “good” for everyone else? In today’s episode, Allie Casazza shares how she broke free from the restrictive “good girl” mindset and people pleasing tendencies that were holding her back, and how you can do the same. We dive into the emotional and physical impact of hiding your true self, and how you can start showing up as the most empowered version of you. She shares how to overcome societal expectations, heal past trauma, and how releasing those old identities allows you to rebuild your life, relationships, and business. If you’ve ever wondered how to rise stronger after tearing down old identities, don’t miss Allie’s “Becoming Her Collective,” to learn how to start embodying the woman you’re meant to be. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 How growing up in a restrictive religious environment shaped Allie’s identity. 07:45 The physical, mental, and emotional toll of suppressing your true self. 14:00 What made you decide to stop living the life others expected of you? 18:30 What it looks like to rebuild your life after dropping the facade. 30:00 Ways to set healthy boundaries. 34:30 Tools to rediscover who you are after big changes in your life. 39:30 Different stages to a healthier balance and sense of self. 43:00 What it looks like when you're rebuilding your relationships. 47:15 Advice to parents on how to reassure their children after life changes. 49:30 The program that empowers you to step into your highest self. RESOURCES Check out the BONUS CONTENT HERE! Journal as your future self - get the free scripts! Join Allie’s Becoming Her Collective HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Allie: @allie_thatsme Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Do you have an abundant mindset or a poor mindset? It doesn’t matter how much money you have in the bank - if you have a poor mindset it’s costing you more than you may realize. In this episode, Chris and I talk about some of the experiences I had in my early 20’s when I tried saving money moving into a cheaper apartment, only to realize all the issues that came with it from parking tickets to getting my car stolen and hanging out with friends that weren’t thinking bigger. Tune in to identify what you should be investing in to make more money, create an abundant mindset, and uplevel your life. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS How drinking Gloci twice a day is boosting my focus and energy. The real cost of a poor mindset. What Chris and I did to break free from a poor mindset. How shifting to an abundant mindset changes everything. Ways to make smart investments in yourself and your business. Details for our final Dinner Series of the year in Laguna Beach! RESOURCES Text DINNER to 310-421-0416 to get on the early VIP access list for our final Dinner Series event of 2024 in Laguna Beach. Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Ready to assemble your dream team for your business? Today, I’m joined by HR expert Jackie Koch to share how you can hire smarter, build a strong team, and navigate HR without being overwhelmed. We talk about the HR practices you need to know, and top tips to create effective HR systems that cover everything from hiring the right team members to developing leadership skills. Tune in to hear about the people management framework, the common mistakes leaders make, and how to avoid costly HR pitfalls. Plus, learn about Jackie’s simple framework for having effective performance conversations with your team!  Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet Jackie Koch, HR expert and founder of People Principles. 03:30 How we first met through an unexpected Craigslist ad. 08:00 What made you realize you needed to make a career change? 12:00 What was it like leaving your marriage and choosing a new future for yourself? 18:30 Navigating a career pivot from HR in corporate to supporting startups and entrepreneurs. 23:00 What is the role of HR in scaling your business successfully? 25:00 3 pillars for building a strong, high-performing team. 29:15 Common HR mistakes to avoid and how to protect your business. 38:00 How to protect your business from potential risks. 38:00 The HR audit every small business needs to stay compliant and grow. 45:00 Tips for developing effective leadership and people management skills. 53:00 How entrepreneurs can start developing people management skills today. 54:45 The framework for holding performance conversations. RESOURCES Check out the BONUS CONTENT HERE! Get the HR Audit HERE Use code: LORI for 50% off! Listen to Jackie’s Podcast HERE Learn more about Manager Method HERE Use code: JACKIE for 15% off! Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow People Principles: @peopleprinciples Follow Jackie’s Linkedin: @jackiemkoch Follow Jackie’s IG: @jackie.koch_ Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Are you overthinking social media and not seeing the growth you want? In this episode, I share the exact steps I use to plan and execute a consistent social media strategy that actually works. You’ll gain clarity on content pillars that align with your business goals and the small tweaks that give your audience more value. Marketing is such a vital part of your business, and it can get crazy expensive. Listen in for the plan that will not only save you marketing dollars, but build connection, trust, and authority through your social media content. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 My biggest lesson from doing a 30-day social media challenge. 05:30 The content plan you need to stay consistent with posting on social. 07:00 How to create content pillars that align with your business goals. 08:30 Types of BTS content to share to build stronger connections. 13:00 Expert tips for creating viral content. 16:00 How to effectively time block for planning and filming content. 18:00 Tips for staying consistent even when you don’t feel like creating. 21:30 How to audit and refine your content strategy to get the most out of your content. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level! Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe. 03:00 How SoulCycle shaped Jera’s approach to social media. 10:00 Which platform should I focus on, Instagram or TikTok? 16:00 How to find the perfect content style for your brand. 20:45 What is your content strategy for naturally selling on social? 26:00 Hard selling vs. soft selling on social media. 28:30 How TikTok’s algorithm and FYP improve your content and engagement. 35:00 The course to master your video editing skills. 37:45 Why do apps like CapCut offer more control? 40:00 Why going viral isn't always beneficial for your brand. 44:45 Jera’s top tip to succeed on TikTok. RESOURCES Check out the BONUS CONTENT HERE! Check out Jera's Course - The Video Editing Rodeo HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jera IG: @jera.bean Follow Jera TikTok: @jera.bean Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness