Matalan: how the retailer harnesses influencers

13.8.2025

Drapers Talks

0:00

25:49

Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.

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Matalan: how the retailer harnesses influencers

Drapers Talks

Flere episoder fra "Drapers Talks"

How Pentland tracks supply chain challenges

With Nothing Underneath’s tips to limit returns

How Superdry is navigating tariffs

Matalan: how the retailer harnesses influencers

Tips to build a brand in the social media sphere

How paid media is evolving

The community behind Primark’s marketing strategy

Cos’s learnings from re-platforming

Boosting loyalty with Frasers

Orlebar Brown: personalisation and unified commerce