EP01 Small steps, big leaps: Southampton FC

Your brand is the only opportunity to outdo your competition and earn more attention. We speak to Will Wright, Client Services Director at Libertine about the importance of Brand within Professional Services and how undervalued it can seem. Why should Professional Services be investing in Brand?

Sonic branding is booming and no longer considered a nice to have.  Since 1995, Sixième Son has designed tailored-made sonic identities for over 450 brands, guiding companies through the design of their sonic brands and the development of their musical ecosystems, to create more competitive and differentiated brands.  We speak to Sixième Son’s UK Managing Director Anthony Vanger about what sonic is, why it’s booming, and how it’s evolving, finishing on some opportunities for brands out there. 

Iconic sports teams such as the San Francisco 49ers have global following, power and influence. But how can they use their privileged place in the world to do good off the playing field?We speak to Jesse Lovejoy, Independent Consultant and former Senior Director at the San Francisco 49ers EDU and Museum, about his work at the 49ers and now working with multiple businesses in this space, and the huge opportunity for sports businesses.

Greenwashing and greenhushing are on the rise. This is happening for a variety of reasons, mostly because of a lack of ownership and understanding in businesses of the task at hand - net zero as a critical target.The Carbon Trust partner with businesses, governments and financial institutions worldwide to accelerate their journeys to Net Zero. In our latest episode of Small Steps, Big Leaps, we talk with Julia Nicoara and Nina Foster at The Carbon Trust about small steps that lead to continued action, momentum and success in this space.

The cost to businesses of replacing staff is 1.5-2 times their salary. So why are organisations not paying more attention to keeping their staff? We speak to Independent Employee Experience Consultant Debbie Martin about the changing world of work post pandemic, the importance of company culture and the real meaning of employer branding.

What should brands in the sports industry be doing for sustainability? We talk to David Thomas, Chief Commercial Officer at Southampton FC about the steps Saints are making on their sustainability journey, and how fan engagement is having a huge influence on their accountability. We discuss David’s goals for the future and opportunities in this critical area for brands in the sport industry in general.