Why Twitch Lost its Way

In the world of building large businesses or content followings, there are rules of marketing theory that govern success. Lots of videos give vague platitudes about how to become successful, how to build a million dollar business, or how to get millions of followers. But few videos explain how these concepts actually work and can be applied. We attempt that in this video by explaining critical marketing concepts. How saturation effect, network effect, and impressions theory can be used to grow millions of followers. This video promises to explain how to grow millions of followers on social media platforms or build a million dollar business, and hopefully it delivers. Discover the marketing strategies that can transform your brand and help you reach millions of followers or even build a million-dollar business. We dive deep into: User Acquisition (UA) and its critical role in business success - The importance of becoming a trusted and verifiable source - The Mere Exposure Effect and its implications in marketing - The impact of impression quality on purchase decisions - Multi-platform saturation and tailored messaging for maximum effect - Learn how to harness the power of influencer marketing and effectively leverage saturation and network effects for explosive growth. We share practical examples and real-life applications to help you turn these advanced marketing concepts into actionable steps for your business. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash

https://www.patreon.com/devinnash - detailed videos about how to succeed in the business, marketing, and content creation world. Over 70 videos for $5. ___ The situation at Twitter seems to be worse with now everyone talking about Twitter shutdowns. Twitter is reportedly running on skeleton crews with no teams to oversee processes at Twitter. Has Elon Musk ruined Twitter? Did Elon Musk drive Twitter into the ground? What is actually happening at Elon Musk's Twitter and did everyone quit? Did Elon Musk fire twitter employees? We explore the most recent Twitter news and break down what's really happening from the perspective of an ad agency owner. We break down how many people are actually leaving and the likelihood of a Twitter shutdown - plus the importance of the platform from an advertiser perspective and where the platform is going. If you're interested in what's happening at Twitter this is probably the vid for you. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Premium Consulting With Me - https://bit.ly/devinnashconsulting Introducing a FREE resource for creators - https://nexus.novo.tv - sign up and take the survey and get quality sponsored offers emailed to you by us. Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - detailed videos about how to succeed in the business, marketing, and content creation world. Over 70 videos for $5. ___ Every day, small content creators ask me why their content is failing. Creators across multiple social media channels rarely understand why no one watches them, even though most of the mistakes are the same ones over and over. This video explains why Twitch streamers get no viewers, and how to get more viewers on Twitch. It also covers why Youtubers get no subscribers, and how to get more subscribers on Youtube. There are a million videos on how to grow on Youtube and how to grow on Twitch - but very few videos bring up the points in this video. I hope this video is the spark that a small content creator can use to grow your brand in 2023. Premium Consulting With Me - https://bit.ly/devinnashconsulting If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Introducing a FREE resource for creators - https://nexus.novo.tv - sign up and take the survey and get quality sponsored offers emailed to you by us. Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ This is a video attempting to break down the entire issue of gambling on Twitch. Online gambling on Twitch has exploded in popularity in the last few years with broadcasters like TrainwrecksTV , Adin Ross , and XqC all running gambling streams to tens of thousands of viewers. Many broadcasters and viewers have called on Twitch to ban gambling from the website entirely. Recently popular streamers Pokimane , Hasanabi , and Mizkif have taken issue with gambling and called for a boycott with a hashtag. But is gambling actually bad? Why should gambling be banned from Twitch? Is it worth advocating for the banning of gambling on Twitch? This video attempts to explore those issues from a data backed perspective and explain the real harm behind gambling on Twitch and the problems it causes. I don't think there is enough discussion about this issue from this perspective. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Some of my data for this video: https://adcostly.com/facebook-ads-cos... https://bmcpublichealth.biomedcentral... https://www.ncbi.nlm.nih.gov/pmc/arti...https://streamscharts.com/news/popula... Discussions with Devin Nash Podcast | https://www.anchor.fm/devinnash Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ One of the most commonly asked questions I get is how to find brand deals for your influencer business. If you are a content creator, this video breaks down how to find a sponsor, and how much money you can make from sponsors. I separate this into three sections - when to start looking for sponsors, how much to charge sponsors, and how to actually reach out to sponsors. This is the first comprehensive guide I've seen on brand deals and my goal is that if you watch this whole thing, you'll be able to go out and get your first brand deal yourself immediately. You should also have a good idea of how much money you make from sponsors. I cover multiple platforms and this talk discusses things like what CPM you should charge, and how much money you can make on Twitch, Tiktok, Twitter, and Youtube. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Discussions with Devin Nash Podcast | https://www.anchor.fm/devinnash Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I read the article on Bloomberg about Twitch employees and executives leaving Twitch and the exodus of executives leaving Twitch and wanted to make a historical commentary on what happened from 2012 to now to get the platform to this point. This is a video about the failure of Twitch to maintain its community and to direct the company in a way that would help streamers grow on Twitch and streamers make money on Twitch. For anyone interested in Twitch or people who want to be a streamer, or people in the marketing world interested in Twitch, this is a great historical video to watch! I hope this video is unique insight into the business side of Twitch and the executive leadership issues that made it. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Discussions with Devin Nash Podcast | https://www.anchor.fm/devinnash Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - detailed videos about how to succeed in the business, marketing, and content creation world. Over 70 videos for $5. ___ The live streaming world is changing. Twitch and Youtube are battling for market share of the livestreaming market, and Twitch is the clear winner in market share. But viewership is changing and decreasing. We talk about the future of Twitch in this video based on Streamlab's 2022 stream numbers. We then take a look at a much requested topic, TrainwreckTV's new announcement of his partnership with streaming platform Kick.com. Kick.com has undergone a lot of controversy for its ties to gambling giant Stake, and we look into the truth of the website and the future of it. I've moved away from Twitch coverage because I find other topics in the business world more interesting, but I've been watching this one. The future of Twitch and how streamers will build careers is an interesting one, especially as more streamers begin to multistream. I'm interested to see what happens. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Premium Consulting With Me - https://bit.ly/devinnashconsulting Introducing a FREE resource for creators - https://nexus.novo.tv - sign up and take the survey and get quality sponsored offers emailed to you by us. Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Should you use your real name or a game name when starting a brand? If you're a content creator or you're starting a company, your name is one of the most important decisions you can make. Branding is a big part of marketing and advertising, and in this video I want to share what I know about choosing a name for your brand and best principles for picking a name that will help you grow on Twitch, grow on Youtube, or become familiar to people. Building a brand starts with a great name. If you are looking for how to name your business this is a great place to start. We talk the best naming strategies to choose a perfect, recognizable brand whether you're a content creator or small business. This is the best talk on how to name your business or choose a great name for your business. We also cover a lot of commonly asked questions like when you should use your real name or when you should use a gamer name for your brand. Here's the reddit thread mentioned in the video to help inspire usernames - https://www.reddit.com/r/AskReddit/co... If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Discussions with Devin Nash Podcast | https://www.anchor.fm/devinnash Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Yo it's Devin Nash and we are talking about esports in this video, covering the League of Legends Championship Series, Overwatch League, and Fighting Game Community. We'll talk about how its going in the LCS, LEC, and LCK, and also cover Overwatch. We cover esports revenue, how esports teams make money, and how much money esports teams make. You'll learn about the esports business model. With all eyes on a possible looming recession, what will happen to esports? Many esports teams are overvalued, with high player salaries and little incoming cash. We discuss the potential future of esports in this one hour talk. We also cover the history of esports, how esports began, and how to understand the esports industry, which is great if you want to get a job in esports. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Discussions with Devin Nash Podcast | https://www.anchor.fm/devinnash Twitter Updates | http://www.twitter.com/devinnash

https://www.patreon.com/devinnash - detailed videos about how to succeed in the business, marketing, and content creation world. Over 70 videos for $5. ___ A new challenger appears. Kick Streaming has come to the table to compete with Twitch. Kick Streaming offers competitive subscriber splits, giving over 95% of money back to streamers. Streaming services have come and gone, like Facebook Live and Mixer. Is there a streaming service that can ever compete with Twitch? Will streamers make more money streaming anywhere else but Twitch? This video looks at a new streaming service called Kick. We discuss the pros and cons of the platform and what Kick has been doing. Should you stream on Kick? Do you make more money as a streamer on Kick? What problems does Kick have? We seek to answer these questions. Which platform is better in Twitch vs Kick? Learning more about streaming on Kick and the Kick Streaming platform. If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash Premium Consulting With Me - https://bit.ly/devinnashconsulting Introducing a FREE resource for creators - https://nexus.novo.tv - sign up and take the survey and get quality sponsored offers emailed to you by us. Twitter Updates | http://www.twitter.com/devinnash