In Conversation with Tina Backhouse

What does the future of customer engagement in pharma look like?That was the focus of this conversation in our Digital Transformation Series.Mehrnaz was joined by Anand Madhvani, a commercial leader with over 20 years’ experience in the pharmaceutical industry, to explore how the role of the pharmaceutical field force is evolving, and how technology, insight and human connection can come together to create more meaningful customer engagement and greater impact for patients.

In this edition of our Digital Transformation Series, I was delighted to welcome Tina Backhouse, one of the UK’s leading voices on women’s health and Vice Chair of Menopause Mandate, for an insightful conversation. Together, we explored women’s health, menopause policy, healthcare innovation and the future of equitable care.

In this episode of the  Digital Transformation Series, Mehrnaz chats with Garth Motley, National Sales Manager for Glenmark Pharmaceuticals. Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership, stakeholder engagement, and multiple therapeutic areas.What stands out is not just the breadth of his experience, but the consistency of performance and his ability to lead high-performing teams in a constantly evolving landscape.In this session, we explore how commercial roles in pharma are changing and what that means in practice for organisations and teams.

Mehrnaz was joined by Dr Azmain Chowdhury, medical doctor and clinician creator, for the next session in the Digital Transformation Series on 26th February. With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions. A member of WHO Fides and the TikTok Clinical Creator Council, and accredited by YouTube Health and the Patient Information Forum, he was also the 2023 Gold Award winner of MHP Group’s 30 to Watch Politics Award as Health Champion. He has collaborated with the UK Government, NHS, WHO and UNICEF. We’ll be discussing what a typical day looks like for him, what he wishes pharma sales reps better understood about HCPs and how he built a 500k following on TikTok. I’ll also be asking what he believes pharma should be doing differently to stay relevant in today’s digital healthcare landscape. 

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.

This month's Digital Transformation Series is another thought-provoking conversation.Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.We discussed:- The importance of authenticity in communication with HCPs- Moving away from buzzwords to address real industry challenges- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. #DigitalTransformationSeries #Cheemia #pharma

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare. Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no matter what life throws their way. Creative Director, Katie Langdon, is an innovator with a huge passion for omnichannel content. Katie leads with purpose and will always speak her mind (with kindness). Katie is a master of taking complex information and making it meaningful, accessible and useful for all. And her creativity works, having won national and international health and wellness awards along the way. Katie is always looking one step ahead and inspires her internal team and external client partners to consider the potential to use AI for good in healthcare. Fi and Katie are on a mission to put the care back into healthcare communications. They are looking forward to delving into the topics of omnichannel communication.

In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond.