141. How iconic brands like Kit Kat stay consistent without standing still

23.9.2026

Dig In

0:00

22:37

We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.

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144. How GoodRx used consumer insights to expand beyond prescriptions
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141. How iconic brands like Kit Kat stay consistent without standing still
23.9.2026
22:37
We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.
140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
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139. Dig (In)spiration: Why do we keep cutting the research that really matters?
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Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir!

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141. How iconic brands like Kit Kat stay consistent without standing still

Dig In

Flere episoder fra "Dig In"

144. Dig (In)spiration: How foresight turns signals into innovation

144. How GoodRx used consumer insights to expand beyond prescriptions

143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better

143. Why Kimberly-Clark believes better innovation starts with thinking differently

142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency

142. How Yahoo is finding where AI helps (and where it doesn't)

141. Dig (In)spiration: Why brand consistency gives marketers more room to experiment

141. How iconic brands like Kit Kat stay consistent without standing still

140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

139. Dig (In)spiration: Why do we keep cutting the research that really matters?