531 - What to Do When Business Feels Hard: Creativity, Courage, and Your Summer Strategy

Thinking about running Facebook or Instagram ads this year? In this episode, I sit down with Kwado Sampany-Kessie, Meta ads strategist and host of The Art of Online Business podcast, to talk all things paid advertising. With over 5 million podcast downloads and years of experience managing millions in ad spend, Kwado breaks down exactly what’s working in 2025—and how to avoid burning cash on ineffective ads. Whether you’re just getting started or refining your current strategy, this conversation will help you use ads more strategically, confidently, and profitably. Tune in to hear:How to know if you’re actually ready to run Facebook and Instagram adsWhat a “healthy” cost per lead looks like and how to track itKwado’s Olympic Gold Medal Testing Framework for lowering ad costs and increasing conversionsCreative trends that are outperforming (and why polished content might be hurting your ROI)Common mistakes most people make in Meta ads—and how to avoid themThe role of great landing pages, funnels, and data when it comes to ad success CONNECT WITH KWADO:Website: https://theartofonlinebusiness.comInstagram: @quayjoGet 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.https://quayjo.mykajabi.com/7mistakes-podcast Links & Resources Mentioned:🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com🙋‍♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In today's pep talk, I share how to stay creative, courageous, and consistent when times feel tough. In today's episode, I share:How to manage tough seasons without giving upThe 4 key actions I’d focus on right now (no matter where you are in business)Why creativity and connection are your superpowersHow to use follow-up and grassroots marketing to grow, even during challenging times Links & Resources Mentioned:🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com🙋‍♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club 💬 Loved this pep talk?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Feeling like you're constantly running out of time—but still have big goals on your plate? In this episode, I sit down with time management strategist and CEO of The Time Management Academy, Laura Davis. Laura shares unexpected planning hacks, practical routines, and real-life tips for managing your energy and responsibilities—without burning out. Whether you’re working full-time while building your business or just craving a better system for your week, this conversation is full of grounded strategies you can implement right away. Tune in to hear:Laura’s daily standards that fuel her energy, focus, and productivityWhy planning your week on Fridays might be your new secret weaponHow to shift out of “building a business in the margins” and make room for deep workThe difference between planning and time management—and why both matterPractical tips for handling curveballs and staying on track (even with kids, commutes, and chaos) CONNECT WITH LAURA:Website: www.thelauradavis.comInstagram: @its.laura.davisThe Master Your Work Week Challenge www.thelauradavis.com/workweek CONNECT WITH HOLLY 👇🚀 Ready Set Revenue → Want your next launch planned and profitable before summer? Join our signature launch strategy program with step-by-step systems, templates, and AI tools to help you launch smarter—not louder → hollymariehaynes.com/readysetrevenue🎧 Launch Lessons Private Podcast → Our free, no-fluff private podcast breaking down exactly how to build a launch plan that works—real talk, real strategies, and real results → hollymariehaynes.com/launchlessons🌐 Website → Need marketing and business systems that actually support your life (not take over it)? All the resources, templates, and support you need → hollymariehaynes.com📲 Instagram → Want to see how we’re building businesses without burnout? Come hang behind the scenes and DM me your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Ditch the to-do list chaos and follow a simple, strategic plan that helps you focus, finish, and actually follow through → hollymariehaynes.com/planner💬 Love the podcast? Be sure to hit subscribe & leave a review—your support helps us keep bringing you behind-the-scenes strategy and real-life business wisdom every week.

In today's pep talk, I share how Whitney Abraham and I created Ready Set Revenue—our no-fluff launch program for female entrepreneurs—without burning out. In today's episode, I share:Why we created RSR (and what makes it different from every other launch course out there)How we divided and conquered strategy, marketing, and tech—while running our own businessesThe systems, templates, and actual scripts we used for this very launchWhat we learned along the way—and how YOU can apply it to your own businessWhy launching doesn’t have to feel like chaos (and how to make it FUN again) CONNECT WITH HOLLY 👇🚀 Ready Set Revenue → Want your next launch planned and profitable before summer? Join our signature launch strategy program with step-by-step systems, templates, and AI tools to help you launch smarter—not louder → hollymariehaynes.com/readysetrevenue🎧 Launch Lessons Private Podcast → Our free, no-fluff private podcast breaking down exactly how to build a launch plan that works—real talk, real strategies, and real results → hollymariehaynes.com/launchlessons🌐 Website → Need marketing and business systems that actually support your life (not take over it)? All the resources, templates, and support you need → hollymariehaynes.com📲 Instagram → Want to see how we’re building businesses without burnout? Come hang behind the scenes and DM me your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Ditch the to-do list chaos and follow a simple, strategic plan that helps you focus, finish, and actually follow through → hollymariehaynes.com/planner💬 Love the podcast? Be sure to hit subscribe & leave a review—your support helps us keep bringing you behind-the-scenes strategy and real-life business wisdom every week.

Curious how astrology and strategy collide in business? In this episode, I chat with Sheri Moise, an intuitive business astrologer and marketing mentor with 25+ years of experience. Sheri breaks down how cosmic trends are shaping the way we sell and show up in 2025, and how to align your launches and messaging with the planetary shifts—for more ease, resonance, and results. Whether you’re astrology-curious or simply looking for more flow in your business, this episode will help you tune in, trust yourself, and plan with more clarity and intention. Today you’ll hear:How to use cosmic cycles to make strategic business decisions without relying on “shoulds” or trends.Sheri’s take on the Pisces-Virgo axis in 2025 and how it impacts buyer behavior, messaging, and your business rhythm.Why trust, transparency, and connection are the new cornerstones of effective marketing.The truth about Mercury retrogrades, launch timing, and how to build resilience instead of hustle.How to tap into your natural energy seasons and layer your personal chart with collective shifts for a more aligned business plan. CONNECT WITH SHERI:Website: sherimoise.comInstagram: @sherimoiseWhat's YOUR Cosmic Catalyst? Quiz: https://sherimoise.com/quiz/ CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

In today's pep talk, I share the three core types of launches—small, medium, and big (aka the Big-A$$ Launch 😉)—so you can choose the best one for your next move. In today's episode, I share:The Goldilocks method of launch planning (not too big, not too small—just right!)Real examples of 3 launch sizes—from 10-day email sequences to full-scale campaignsHow to match the launch type to your offer, audience, and energyPro tips to avoid burnout and build repeatable momentumThe one question to ask before choosing your next launch strategy CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

What if one powerful story could replace all your marketing? In this episode, I’m joined by Kris Jones—StoryBrand expert and founder of Red Door Designs—to share a game-changing approach to storytelling that simplifies your marketing while increasing your sales. Kris reveals how a single, strategic story can become the foundation for your website, your content, your sales calls, and more. If you're tired of reinventing the wheel every time you write copy, this conversation will give you the clarity and tools to communicate with confidence and ease. In this episode, you'll learn:Why your story isn’t about you—and how to center your client as the heroThe simple framework behind every great story (and how to use it to sell)How to repurpose your story across your website, emails, social media, and in-person conversationsThe power of repetition in messaging—and why it makes you more memorable, not boringHow to use storytelling to build trust, attract aligned clients, and close sales with less effort CONNECT WITH KRIS:Website: www.reddoordesigns.comInstagram: @reddoordesignFREE resource: How to write compelling copy in 5 minutes https://krisjones.co/copyNEW BOOK! From Click to ClientHow to easily create a story-driven website that turns visitors into clients.https://www.reddoordesigns.com/book CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

In today's pep talk, I share all the behind-the-scenes details about our most recent launch for Anti-Social School.In today's episode, I share:What worked (live events, upsells, discovery calls)What didn’t (ghosted deposits, weekend lulls, weird sales calls)The honest truth about setting tiered launch goals (and why we didn’t hit our stretch target)And how every step—from emails to bonuses to follow-ups—added up to a solid, sustainable resultCONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🤖 Meet Layla the Layout Legend → Need help your Instagram grid so you can take a break from social? Our brand-new 3-6-9-grid planning bot (aka your new biz BFF) is here to map it all out for you → hollymariehaynes.com/offers/tH6fhgkF/checkout🎧 Ditch the Social Drama Podcast Series → Ready to grow your business without relying on social media? Get our most-downloaded private series that walks you through how to scale off the scroll → hollymariehaynes.com/social🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

Ever wish you had the tools to be a more present parent—especially during the rollercoaster teen years? In this powerful episode, I’m joined by Kristi Simons, a former educator turned teen life coach, who shares how to help teens build confidence and emotional resilience, while also staying grounded yourself. Whether you're raising teens or just want to parent more intentionally, this conversation is packed with mindful tools, inspiring stories, and heart-centered advice for showing up fully at home and in your business.Today you’ll hear:How to reframe challenges into empowering opportunities using Kristi’s simple envelope exercise for teens (and adults!).What it means to parent with intention by managing your energy, modeling self-trust, and creating emotional safety.Mindful tools Kristi teaches teens—from breathwork to self-awareness—that help them navigate big emotions and build resilience.Why your own emotional regulation as a parent is key to helping your children thrive.How to motivate and connect with teens by making them feel truly seen, heard, and understood.CONNECT WITH KRISTI:Website: www.kristisimonscoaching.comInstagram: @confidentteenteacherThe Truth List: https://mailchi.mp/kristisimonscoaching/the-truth-listCONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

Think you need a massive audience to have a successful launch? Think again. Today's pep talk kicks off the Launch Lessons private podcast, where Whitney Abraham and I share the real, unfiltered truth about launching—and why your audience size isn’t the make-or-break factor you’ve been told it is.You will learn: How Launch Lessons was born (and why now is the time to launch smarter)The real reasons most launches flop—and how to avoid themOur most cringe-worthy launch mistakes (yes, we’ve been there too)The outdated launch advice that drives us nuts—and what to do insteadWhat to expect from this private podcast (aka your new favorite launch resource)CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.