Mental Models for Creative Processes

In this episode, Johanna dives into the colorful world of Starface and the creative genius behind it, Julie Schott. Starface isn’t just another skincare brand—it’s a movement that challenges stigmas and reshapes how we view “unsexy” product categories. Johanna explores how Schott transformed pimple patches into a bold statement piece, embraced by a generation that values self-acceptance over perfection. She discusses Schott’s use of playful design to shift social narratives, the importance of a strong visual identity, and the power of intuition in building innovative, purpose-driven standout brands.

This week has been wild, so this week’s podcast episode is a peace offering: The experience design of Vipassana meditation. Johanna explains some of the aspects that make this specific meditation course so effective, unique, and hugely successful - by design. Send Johanna thoughts anytime on [email protected] Johanna on LinkedIn and IG

This week’s episode is inspired by Pixar co founder Ed Catmull and the creative metaphors he and his team of world class animators and screenwriters apply to produce some of the most loved movies of all time. Johanna reflects on four different mental models that describe the creative process, including a personal one and a rather surprising one.Send Johanna thoughts anytime on [email protected] Johanna on LinkedIn and IG

Welcome to the Creative Obsessions podcast with designer and founder Johanna Weber. Johanna will let you in on what’s happening in her reflection journey as a creative, spanning topics like product design, branding, creative problem solving, entrepreneurship, and more.Send Johanna thoughts anytime on [email protected] Johanna on LinkedIn and IG