Convenience Matters podcast

Why Customers 'Quit' Stores - Episode 552

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For most customers, it only takes two negative experiences before they stop visiting a specific c-store or QSR. While that doesn't mean they are leaving the brand, it does change the overall brand loyalty equation.

Hosted by:
Jeff Lenard
 
About our Guest:
Matt Pereira, Co-founder and CEO, Seurat Analytics
Matt is a co-founder and CEO of both Seurat Analytics and ChargeWonder. He published the research paper, "Same Brand, Different Store Experience."

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