Storytelling — How Much Does it Really Matter? [32]

Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?

Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.

Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.

Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.