How To Turn Expertise Into Emotional Buying Decisions with Stephen Steers

How can focusing on your Ideal Client Profile (ICP) and honing storytelling transform your consulting practice? In this episode, author, keynote speaker, and President of Steers Consulting Group, Stephen Steers, shares some of the strategies that have reshaped his business. With experience advising over 750 companies, Stephen discusses how he pivoted to serve professional services firms and managed service providers (MSPs) in cybersecurity, focusing on what he found most effective for scaling—leaning into niche markets and reliable channels like speaking engagements. By identifying the core motivations that drive buyers, Stephen explains how he uses tailored storytelling to bridge business goals with personal values. The approach simplifies client relationships and emphasizes the value of one or two effective channels for lead generation over spreading yourself too thin. He underscores that growth is often more about mindset than skillset, especially when aiming to scale.In this episode, you’ll learn:How to target your ICP for scalable growthCold outreach strategies for steady leadsHow to get clients and set goalsThe Magnificent 7 Reasons Why People BuyThe power of storytelling to deepen client relationshipsThe benefits of seeking speaking opportunitiesThe importance of building and owning your email listsWant to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

How exactly does an Australian business coach end up transforming the exit planning landscape in the UK? In this episode, Darryl Bates-Brownsword, Managing Partner of Succession Plus, and Founder of Succession Plus UK, shares his remarkable journey from coaching small and medium-sized enterprises (SMEs) to spearheading a niche consulting business that helps entrepreneurs strategically prepare their businesses for successful exits. Darryl talks about his early days of building a coaching business in Australia, moving to the UK with plans for a short-term stay, and how that journey evolved into a deep passion for helping business owners maximize the value of their businesses before exiting.In this episode, you’ll learn:How Darryl doubled an already seven-figure business by bringing a fresh approach to exit planning in a new marketThe key strategies to de-risk your business and make it attractive to potential buyersWhy preparing your business for an exit early can prevent the pitfalls of earnouts and protect your valuationThe value of networking and leveraging personal connections to grow your consulting practiceThe importance of systematizing processes and reducing owner dependence to make your business more scalable and sellableWant to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/growMentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV

Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/growMentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!

How does a Big Four accountant and part-time Zumba instructor transform into the President and CEO of her own fractional CFO services organization? In this episode, Shannon Weinstein takes us through her unique career journey—from balancing corporate accounting by day and teaching fitness classes by night to launching her own consulting firm. Shannon shares the pivotal moments that led her to realize the financial struggles many small business owners face and how she turned her passion for teaching into a thriving business, helping entrepreneurs master their finances.In this episode, you will learn:The importance of separating personal and business finances early onHow cash flow management can make or break your business—even if you're profitablePractical tips for overcoming financial fears and taking control of your business's futureWhy building a solid financial foundation from the start is key to long-term successWelcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Shannon Weinstein, CPA and President/CEO of Keep What You Earn Co., is a fractional CFO dedicated to empowering small business owners by making financial concepts simple and relatable. Starting her career early, she managed a McDonald's at 16 and later spent 15 years in Big 4 and corporate finance. Through her top 1% podcast, Keep What You Earn, Shannon combines real-life examples with financial expertise to help entrepreneurs understand their numbers and use them to scale their businesses. She's also a much sought-after speaker and advocate for financial literacy.Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/growConnect with Shannon WeinsteinDiscover more about Keep What You EarnMentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any

Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/growMentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!

How exactly does a former Marine and professional magician eventually find himself leading a global hospitality consulting powerhouse? In this episode, John Fareed, Global Chairman of Horwath HTL, takes us on a journey through his unconventional career path—from his early days as a magician to becoming a respected leader in the hospitality industry. John shares the pivotal moments that shaped his career, from negotiating a life-changing deal with his Egyptian grandfather to founding and scaling a multimillion-dollar consulting business. He explains how he transitioned through various personal brands, built a successful consultancy, and eventually joined a global firm to compete with fellow industry giants.In this episode, you will learn:How to strategically build a consulting brand that stands out in competitive marketsThe power of professional networking and active involvement in industry associationsInsights on transitioning from a small consulting firm to a global leaderThe importance of niche expertise in winning major clientsPractical advice on balancing self-care with high-level business demandsWelcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.&nbsp;So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.John Fareed, MSc CHME ISHC, is the Global Chairman of Horwath HTL, leading its US offices and global brand. With decades of consulting experience, his clients range from Fortune 500 companies to international investors. A recognized expert in the hotel, tourism, and leisure industries, he has spoken at events worldwide and appeared on major media outlets like ABC, CNN, and in the New York Times. Fareed holds advanced degrees from Dublin Institute of Technology and Cornell University, and has earned top industry honors, including HSMAI’s "Top 25 Extraordinary Minds."In today’s episode, you’ll discover how to strategically build a consulting brand that stands out in competitive markets and the key role professional networking and active involvement in industry associations play in success. You'll gain valuable insights on transitioning from a small consulting firm to a global leader, learn the importance of developing niche expertise to win major clients, and get practical advice on balancing self-care with the demands of running a high-level business.Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!&nbsp;&nbsp;<a...

Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!&nbsp;&nbsp;www.consultingsuccess.com/growMentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!

Ready to learn what goes into scaling a tech-focused consulting firm from the ground up? In this episode, Tommy Ogden, co-founder of Activera Consulting, shares the fascinating journey of launching and growing a multimillion-dollar consultancy within just one year. Drawing on his extensive experience in both boutique firms and global giants like Accenture, Tommy delves into the strategic decisions that have propelled Activera's rapid success. He offers a candid look at the challenges of balancing talent acquisition with business development, the importance of defining and honing in on core service pillars, and the key lessons learned from his transition out of the corporate world. Tommy’s insights provide a blueprint for anyone looking to build a successful, agile consulting business that can adapt and thrive in a competitive market.In this episode, you will learn:How to strategically define and focus on core service offerings for business growthThe importance of balancing talent acquisition with securing big deals in a small firmInsights into transitioning from corporate roles to founding a new consulting businessThe role of relationship-building in business development and client retentionEffective strategies for managing project margins and maintaining profitability in consultingWelcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.&nbsp;So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Tommy Ogden is the Director and Delivery Excellence Lead at Activera Consulting, a Houston-based boutique firm specializing in the future of energy. With 22 years of experience in roles like financial analyst, strategy consultant, and project manager, Tommy leads teams in delivering impactful, tailored solutions. His expertise spans M&amp;A, AI &amp; Tech Readiness, and Change Innovation. Certified in PMP, PSM, and SAFe, Tommy is recognized for his innovative problem-solving and ability to drive measurable business outcomes.In this episode, you'll discover how to strategically define and focus on core service offerings to drive business growth, along with the critical balance between talent acquisition and securing big deals in a small firm. You'll gain insights into transitioning from corporate roles to founding a consulting business, and understand the vital role of relationship-building in business development and client retention. Additionally, you'll learn effective strategies for managing project margins and maintaining profitability in the consulting industry.Want to...

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcastMentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV