Build A Goldilocks Pricing Strategy

We spend a lot of time working out how to market to people who might one day pay us. We need to spend at least as much time understanding how the people who have paid us experience those offers.

It's not enough to evaluate your current offers on their profitability alone. That only show us if they work externally. We need to consider if they work internally as well.

If you're the same leader you were at the end of last year you might need to try something new. As your business evolves, you, its leader, need to evolve as well.

If you're feeling burnt out and overwhelmed, you might need to focus more on joy in the second half of the year. It's easier than you think as you need surprisingly little joy each day to make you feel fulfilled and satisfied at work.

A mid-year business review is not just comparing your revenue number with half your revenue goal. Let's start with the baseline check up and go deeper from there.

Designing any new offer in your business needs to start with the end in mind to ensure that what you build can withstand the growth you're planning.

A budget is a strategic tool that helps you manage your whole business but it doesn't need to be as complex as you think it does.

Surprise and delight is such a newb strategy for your customer experience or journey. If you've not added anything since then, now's the time.

When CEOs get bored they start breaking things or chasing new ideas in the name of fun. What if instead, we introduced a little controlled fun with a passion project.

Stress is a constant companion for the small business CEO and we can stop seeing it for what it really is - a symptom of something that challenging.