Coffee and Converse podcast

Coffee and Converse

Diane Mayor

Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals. Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss. If you’re building a business to support your life instead of living to build a business, this is the show for you. Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.

142 Episoder

  • Coffee and Converse podcast

    How To Sell In The DMs With Victoria Boyd

    27:55

    Engagement strategy is so 2020. 2022 is all about lead generation in the DMs Victoria Boyd walks you through why old Instagram engagement strategies need a refresh in 2022 and gives you a detailed step by step workflow from first meeting to conversions all in the DMs Key Takeaway Lead generation to closing the deal all goes down in the DMs and in a 2 weeks timeframe if you know how. We talk about How to swap engagement for lead generation How to find your leads and how to track them How to know when the stalker vibes kick in When to pitch, what to pitch and how to pitch What not to do in the DMs Links https://dianemayor--vhbhq.thrivecart.com/sell-in-dms-playbook/ (Grab the Sell in the DMs playbook) To read the transcript and explore other episodes go to https://dianemayor.com/142 (dianemayor.com/142)
  • Coffee and Converse podcast

    How To Make Your Website More Accessible With Samantha Mabe

    22:53

    Have you considered how people may be using your website differently from you? Or how your beautiful branding may be making it harder to reach your website visitors? Samantha Mabe walks you through expanding your idea of accessibility and then how to make your website more accessible quickly and without overwhelm.  Key Takeaway Accessibility is about good design and good design also creates good conversions so this is a win-win project. We talk about What type of accessibility we need to consider 6 key upgrades you can make to your website to make it more accessible fast How accessibility and conversion are linked Links To read the transcript and explore other episodes go to https://dianemayor.com/141 (dianemayor.com/141)
  • Coffee and Converse podcast

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  • Coffee and Converse podcast

    Resolutions, Changes And My Word For 2022

    9:12

    My word for 2022 is a practical one and you can see the first change right here in the podcast. Key Takeaway You don’t need to take my word of the year or one of my resolutions but maybe how I'm thinking about things may apply to something in your business in 2022. In This Episode My word for 2022 How I’m implementing it in my business What I’m trying in my personal resolutions and why it matters for your business One question you can ask yourself through 2022  Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/140 (dianemayor.com/140)
  • Coffee and Converse podcast

    Get Curious About Things That Don’t Apply To Your Business

    5:31

    That episode or summit talk that seems like it’s not applicable could be a key piece to an unrelated business puzzle. Key Takeaway Just because a topic might not apply to your business in general, that does not mean that there is nothing of value for you in the process or model. In This Episode Why I wanted to replay Jessi’s episode How I’ve used it in my business despite having no plans to write a book My challenge to you for 2022 Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/139 (dianemayor.com/139)
  • Coffee and Converse podcast

    How to Take Your Book from Idea to Published with Jessi Beyer (replay)

    31:35

    Everywhere you look an entrepreneur is launching their book and, while that seems like a great idea, you never find the time or motivation to actually put fingers to keyboard. What if it’s way simpler than you think to write a real book than you ever imagined? Jessi Beyer walks you through why you need to book for your business but why it may not be as complicated to write as you think using her simple framework to get your ideas out of your head and into a structure for your to write around. Key Takeaway If you have a clear why, set up good writing habits based on your personality type, and have a structure, the only thing holding you back is perfectionism. We talk about How a book can help your business Jessi’s framework to get your book out of your head Why common practice in the entrepreneur book world may not lead to the best results How long it really takes to get the book written How to get motivated to start and finish Links To read the transcript and explore other episodes go to https://dianemayor.com/138 (dianemayor.com/138)
  • Coffee and Converse podcast

    The 7 Day Experiment (replay)

    4:18

    We’re bombarded with advice that sounds great but how do you know what’s going to work for you before you go all in? Key Takeaway An experiment is all about data, not success or failure so it allows you to see what works for you and removes the obligation from what does not. In This Episode The challenge I was set in the Jamie Jensen episode How to tackle advice that feels sound but overwhelming Why a 7-day experiment works for me Links To read the transcript and explore other episodes go to https://dianemayor.com/137 (dianemayor.com/137)
  • Coffee and Converse podcast

    How To Build Your Writing Muscle With Jamie Jensen (replay)

    25:08

    We’ve all stared at the blinking cursor and wished we could find our words. What if the problem is not the words but our approach to them? Jamie Jensen walks you through how to be a more consistent writer, how she keeps writing, and what her writing practice looks and feels like. Key Takeaway Writing is like going to the gym - it’s hard, it hurts but the results are worth it. We talk about The secret to writing more How to create a micro writing habit to unlock your words How keep your creativity flowing How to build your writing muscle What to do when your inner critic shows up Links To read the transcript and explore other episodes go to https://dianemayor.com/136 (dianemayor.com/136)
  • Coffee and Converse podcast

    How To Quickly Create A Content Bank From Your Best Copy

    4:20

    What if all your content ideas for 2022 were already on your sales page? Key Takeaway Social media for business is ultimately about selling so our captions need to cover what our people need to hear to buy. In This Episode How Christine Blubaugh episode blew my mind How to create content ideas from your copy Why your best copy should be the basis of your best content Links https://dianemayor--christineblubaugh.thrivecart.com/social-posts-that-sell-special/ (Click here to write Social Posts That Sell with Christine) To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/135 (dianemayor.com/135)
  • Coffee and Converse podcast

    How To Make Your Social Media Sell With Christine Blubaugh (replay)

    27:12

    The number one complaint about social media for business is the amount of time and effort it takes for, in the most part, very little results. Christine Blubaugh walks you through how to write copy that sells from any social media platform while taking less time and effort to produce. Key Takeaway If you’re not using your social media to make offers and sell, you’re creating an entertainment channel, not a business tool. We talk about What’s the difference between website sales copy and social media sales copy How to write effective copy and captions that convert How to repurpose your copy across platforms How to stand out and be memorable Links https://dianemayor--christineblubaugh.thrivecart.com/social-posts-that-sell-special/ (To get selling on social, click here) To read the transcript and explore other episodes go to https://dianemayor.com/66 (dianemayor.com/134)
  • Coffee and Converse podcast

    Creating A VIP Day As A Coach Or Consultant

    8:38

      It can be hard to visualize how coaching or consulting fits the VIP day model but you’re not restricted to a simply “rent my brain” model.   Key Takeaway A VIP only works for your business if it’s the best method for you and creates the best result for your clients   In This Episode The challenges that stop coaches and consultants from having an effective VIP day offer How to overcome them One big caveat   Links To start mapping out your vip day https://dianemayor.com/vip (dianemayor.com/vip)  To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/133 (dianemayor.com/133)  

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