404 Script Not Found: Field Marketing

Ian’s out, Carina’s in (for a week) — and somehow 404 is both nicer and more organized? In this week’s episode, Kat is joined by her best friend in marketing, Carina Barreto for a very real and relatable deep dive into life in field marketing. From partner strategy and demand gen to why events are way more than just catering and a PowerPoint, the two unpack what actually makes a customer say “yes” — and why experiential marketing is the way. They also get into the unspoken truth of the role: sales is your best friend (like, 80% of your calendar kind of best friend), the art of saying yes before you earn the right to say no, and how building internal advocates can make or break your success. Along the way, expect tangents on MBA survival, women-focused executive events, and the eternal question of what sounds better than just staying home? No Ian this week, but don’t worry — Kat and Carina still manage to get their jokes in just like he's there. If you like the show, give us a click to keep the funding coming: id.cisco.com/app/ciscoid_aemcloudprodsaml_1/exk14lk1xf6SKDANc5d7/sso/saml