Why CTV Discovery is the Next Big Battleground for Performance Marketing

Protection and performance don’t have to be a trade-off. IAS' CEO, Lisa Utzschneider, and TikTok’s VP Product Management & Head of Monetization Product Solutions & Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

Smart home value shows up in the small moments that repeat every day. Vivint's Senior Vice President of Marketing, William Stovall, describes how customers engage with the Vivint app about 17 times a day on average, how anonymized patterns like nightly routines guide new features and how Vivint is moving toward predictive automations that make life easier while keeping customers in control.

Longevity isn’t just about living longer — it’s about enhancing the quality of those years. Anna Banks, Executive Vice President & Chief Marketing Officer of AARP, explains how AARP serves Americans over 50 with rich resources, from caregiving and retirement planning to health and active living. Discover how her team partners with innovators so technology can be built with this audience at the center, helping people use tech to live healthier, better connected lives.

When AI is involved — whether it’s a chatbot or a voice agent — it has to be as effective as a human connection. Havas CX Global CEO David Shulman joins CES Tech Talk to explore the tension between privacy and personalization. He describes how brands are asking for more personal information, why using it must clearly benefit people and the responsibility companies have to think about customer needs.

A software company's marketing strategy built on trust, transparency and AI. Autodesk CMO Dara Treseder shares how Autodesk uses AI to augment human creativity, analyze huge amounts of design data earlier in the process and automate repetitive tasks — while being transparent about how its AI tools work and staying focused on being a trusted partner to customers navigating constant change.

Can media change the way you plan, book and stay? Chris Norton, SVP and GM of Riott Media and Marketing Capabilities at Marriott International, discusses how Marriott leverages 250 million Bonvoy members, 500‑plus unique attributes and on‑property media like personalized in‑room screens and Marriott Bonvoy TV to deliver more relevant, respectful messages. Discover why brands from beverages to airlines are leaning into Riott Media to reach travelers in key moments, and what it takes to personalize at global scale.

What happens when millions of immersive experiences meet a generation that expects to participate — not just watch? On Roblox, creators power the culture, community and commerce driving the platform forward. In this episode, Roblox leaders Stephanie Latham and Louqman Parampath unpack how a creator-first model is reshaping advertising — and why brands from fashion to financial services see Roblox as the place to reach the next generation.

Free streaming with more than 300,000 titles sounds too good to be true, but Tubi is making it real. In this episode of CES Tech Talk, Jeff Lucas, Global Chief Revenue Officer of Tubi, shares how free, ad-supported streaming is reaching 100 million users, serving Gen Z and fandoms and using AI-powered recommendations to shape the future of Advertising-based Video on Demand.

On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.