725: Customer Strategy in the Age of AI (with Mark Abraham, BCG’s Personalization Lead)

Welcome to an interview with the author of 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships, Topaz Adizes.  Topaz After a decade of exploring human connections through 1,200+ conversations in his Emmy Award-winning experience design studio, Topaz Adizes founder of The Skin Deep, popular on TikTok (1.2M) and Youtube (905k), is bringing his knowledge of the power of questions to the workplace.   In this episode, Topaz shares his filmmaking journey leading to creating "The And," a project focused on deep, human conversations. He emphasizes that in order to have meaningful conversations, we need to consider giving well-constructed questions, avoiding binary ones, and fostering a safe space for dialogue. Topaz also touched on creating impactful conversations by setting intentions, using connective questions, and ensuring participants feel safe and heard. He also highlights the significance of deep listening, which involves engaging the whole body and feeling, and how these types of conversations enhance relationships and personal growth.   Topaz Adizes is an Emmy Award-winning writer, director, and experienced design architect. He is an Edmund Hillary fellow and Sundance/Skoll stories of change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and the New York Times; and have garnered an Emmy for new approaches to documentary and Two World Press photo awards for immersive storytelling and interactive documentary. He is currently the founder and executive director of the experience design studio The Skin Deep. Topaz studied philosophy at UC Berkeley and Oxford University. He speaks four languages and currently lives in Mexico with his wife and two children.   Get Topaz’s book here: https://shorturl.at/lj2Ro 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with healthcare visionary, Eugene Litvak. In this episode, Eugene discussed the challenges in global hospital management, highlighting overcrowded emergency departments, nursing shortages, rising healthcare costs, and mismanaged surgery schedules leading to delays and increased mortality. Eugene discussed ways to improve the current healthcare system to save millions of dollars for each hospital while improving patient satisfaction and outcomes, nurse retention, hospital efficiency, and addressing healthcare disparities and inequities.   Eugene Litvak, PhD is President and CEO of the nonprofit Institute for Healthcare Optimization. He is also an Adjunct Professor in Operations Management in the Department of Health Policy & Management at the Harvard School of Public Health (HSPH). He was a co-founder and director of the Program for the Management of Variability in Health Care Delivery at the Boston University (BU) Health Policy Institute. Since 1995, he has led the development and practical application of innovative approaches for managing patient flow variability, first introduced by him and his fellow co-founder Michael C. Long, MD, for cost reduction and quality improvement in health care delivery systems.   Get Hospital, Heal Thyself here: https://shorturl.at/6kevO   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with the author of Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Brian Solis. In this episode, Brian discusses the concept of 'Mindshift'—moving beyond industrial-era, business-as-usual mindsets to become a visionary for a future that has yet to emerge. He also explores the importance of a beginner's mind, emphasizing the need for curiosity and awareness in leadership, which opens the door to new possibilities and fosters innovation.   Brian Solis is a world-renowned futurist, keynote speaker, and author of over 60 industry-leading research publications and 8 best-selling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior.   Forbes has called him “one of the more creative and brilliant business minds of our time” and The Conference Board described Brian as "the futurist we all need now."   Brian serves as the Head of Global Innovation at ServiceNow where he leads vision, strategy, and program innovation for the company's global Innovation Centers. Brian also studies disruptive technologies, emergent trends, and market shifts to advise business executives on innovation and transformation strategies.    Brian continues to publish business and technology thought leadership in industry publications such as CIO, Forbes, and Worth, and has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for over two decades.   Get Brian’s book here: https://shorturl.at/KHi7j Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.    In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.   Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm’s largest regional practices.   Get Mark’s book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.   David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.   Get David’s book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with the author Directional Living: A Transformational Guide to Fulfillment in Work and Life, Megan Hellerer.    In this episode, Megan shares her experience as an executive at Google and how she realized the misalignment in her career path, which led to physical and mental health issues. She also discusses how she navigated through it by listening to her inner voice and experimenting with new paths. Additionally, Megan explains how she built her coaching practice, how to find clients that are a good fit for you, the common issues clients face, and how to help them solve those issues.   Megan Hellerer is a career coach and the founder of Coaching for Underfulfilled Overachievers. She has led hundreds of women, including Representative Alexandria Ocasio-Cortez, to transform their lives by transforming their careers. After checking all the traditional boxes of success—graduating at the top of her class from Stanford University and spending eight years as a Google executive—and still deeply unhappy, she quit her great-on-paper job with no plan. Now her mission is to provide others with the support and guidance that she needed when she herself was struggling. Megan has been featured in New York, Vogue, The Wall Street Journal, CNBC, and The Times. She lives with her husband and daughter in the Hudson Valley, New York.   Get Megan’s book here: https://shorturl.at/Icv8w Directional Living: A Transformational Guide to Fulfillment in Work and Life   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with the author of Likeable Badass: How Women Get the Success They Deserve, Alison Fragale. In her book, Alison addresses the recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers?   Alison Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at the University of North Carolina Chapel Hill Kenan-Flagler Business School. As a research psychologist, award-winning professor, international keynote speaker, and author, she is on a mission to help others — especially women — use behavioral science to work and live better. Her scholarship has been published in the most prestigious academic journals in her field and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. She lives in Chicago with her husband and three children, who are all named after professional athletes. For more information, visit AlisonFragale.com.   Get Alison’s book here: https://shorturl.at/uPfaJ Likeable Badass: How Women Get the Success They Deserve   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with Mitch Warner, a bestselling author and Arbinger managing partner.    In this episode, we dive deep into the critical topic of self-deception and its profound impact on leadership and personal effectiveness. Mitch shares powerful insights on how self-deception can undermine our relationships and professional success, often without us even realizing it. He explains the concept of self-betrayal and how it leads to a distorted view of ourselves and others, creating unnecessary conflicts and reducing our influence as leaders. Mitch shares a valuable advice on how to rebuild trust in relationships damaged by self-deception and how to not let it happen again.   Mitch is the co-author of Arbinger’s latest bestseller, The Outward Mindset. He writes frequently on the practical effects of mindset at the individual and organizational levels as well as the role of leadership in transforming organizational culture and results. He is an expert on mindset and culture change, leadership, strategy, performance management, organizational turnaround, and conflict resolution.    Mitch is a sought-after speaker to organizations across a range of industries, bringing his practical experience to bear for leaders of corporations, governments, and organizations across the globe. Specific clients include NASA, Citrix, Aflac, the U.S. Army and Air Force, the Treasury Executive Institute, and Intermountain Healthcare. Mitch carries his first-hand perspective as a proven leader into his speeches and facilitation, dynamically bringing Arbinger’s concepts and tools to life through his powerful stories and hands-on experience. His audiences leave inspired to improve and equipped with a practical roadmap to effect immediate change.    In his role as managing partner, Mitch directs the development of Arbinger’s intellectual property, training and consulting programs, and highly customized large-scale organizational change initiatives. He has been instrumental in Arbinger’s rapid growth, including its expanding international presence in nearly 30 countries.    Mitch received his B.A. in philosophy and is a licensed nursing administrator. Trained in fine art at the Art Students League and the National Academy, he spends much of his free time painting. His work hangs in organizations nationwide.   Visit Arbinger Institute here: https://arbinger.com/   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon’s early days, John Rossman. In John’s book, Think Like Amazon, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.   John Rossman is an author, executive advisor and keynote speaker on digital transformation, leadership, and business reinvention. With a career spanning consulting roles at renowned brands like Novartis, Gates Foundation, Microsoft, Walmart, and T-Mobile, he brings extensive expertise in solving complex business challenges and driving customer-centric solutions. As an early Amazon executive, Rossman played a pivotal role in launching the Amazon Marketplace in 2002, shaping its transformative impact.   Rossman is the author of four influential books on leadership and business innovation, including the bestseller “The Amazon Way” and his recent release “Big Bet Leadership.” He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation, where he honed his strategic acumen in driving organizational change and creating enduring enterprise value.   Today, Rossman is a sought-after keynote speaker renowned for his insights into leadership for innovation and transformation. His work emphasizes practical applications of Amazon’s Leadership Principles to foster innovation, drive growth, and navigate digital disruption effectively.   Get John’s book, Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader, here: https://shorturl.at/zyUHR   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to an interview with Richard Ruback and Royce Yudkoff, HBS professors and the hosts of 'Think Big, Buy Small' podcast.    In this episode, we discuss current market trends related to entrepreneurship through acquisition. We also touch on the demographic trend of baby boomers retiring and needing to sell their businesses, and its impact on buying and selling businesses. Most importantly, Richard and Royce share their advice on how to find the right business to buy, the key considerations and how to evaluate businesses, common buyer errors, and the challenges of buying from baby boomers.   Think Big, Buy Small is a new podcast from Harvard Business School that explores this innovative approach to entrepreneurship: acquisition entrepreneurship. The show is an extension of their courses on small firms, including “Entrepreneurship Through Acquisition,” which has been taken by thousands of MBA students, and their highly-regarded book, HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company, which has sold more than 65,000 copies.   Richard S. Ruback is a Baker Foundation Professor and the Willard Prescott Smith Professor of Corporate Finance, Emeritus at the Harvard Business School.  Over the last 15 years, he and Royce Yudkoff have been developing and teaching a second year course titled “The Financial Management of Smaller Firms” and a field course called “Entrepreneurship Through Acquisition”.  Ruback and Yudkoff’s book, HBR Guide to Buying a Small Business was published by Harvard Business Review Press in 2017. The book is a practical roadmap through the steps required to find, evaluate, negotiate, and finance the acquisition of a smaller firm.   Ruback earned his Ph.D. in business administration at the University of Rochester in 1980 and taught at MIT's Sloan School before joining the HBS faculty as a visiting professor in 1987. He was appointed associate professor in 1988 and full professor in 1989. Ruback has served as an editor for the Journal of Financial Economics and is the author of numerous articles on corporate finance and valuation.   Royce Yudkoff is the MBA Class of 1975 Professor of Management Practice of Entrepreneurial Management at the Harvard Business School and a General Partner and co-founder of ABRY Partners, LLC in Boston, MA. Alongside Professor Richard Ruback, Royce currently co-teaches a second year case course titled “The Financial Management of Smaller Firms” and a field course called “Entrepreneurship through Acquisition”. These courses focus on how to acquire, finance, and operate your own smaller firm.   As was mentioned above, Ruback and Yudkoff’s book, HBR Guide to Buying a Small Business, was published by Harvard Business Review Press in 2017.  The book is a practical roadmap through the steps required to find, evaluate, negotiate, and finance the acquisition of a smaller firm.   In 1989, Royce co-founded ABRY Partners, a private equity firm focused on the media, communications and business and information services markets. Since 1989 the firm has completed over $27 billion of leveraged transactions and other private equity investments involving approximately 450 properties. Over this period Royce has also served on numerous private and public corporate boards.   Royce graduated from the Harvard Business School in 1980 as a Baker Scholar and is an honors graduate of Dartmouth College.   Get a copy of HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company: https://rb.gy/2omnrh   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo