#287 The Market is Shifting - Here’s How to Stay Ahead

In today’s episode, I’m sitting down with my incredible mastermind client, Jenn Kleber, a former educator turned sought-after business coach for education consultants. Jenn’s story is packed with bold decisions, mindset shifts, and tactical strategies that helped her pivot and continue to grow in today’s market, and in this episode she’s sharing it all. If you’ve ever felt like your business should be working but it just isn’t, you're not alone. In this powerful conversation, Jenn reveals what really happens behind the scenes when you go all-in on your business and how to keep going when results feel slow.If you’ve ever doubted your calling or questioned your next move, this episode is for you.What to Listen For:The pivotal moment Jenn decided to start her own consulting business and what pushed her to go all in.How your “warm market” could be the fastest path to your first bookings.The real reason Jenn's first six months after pivoting didn’t go as planned (and what she did about it).What to do when the strategy isn’t working (and how to fix it without scrapping everything).The system that took Jen from reactive bookings to predictable, scalable growth.Why “working hard” isn’t enough and what most business owners get wrong about strategy.The ripple effect of impact: how helping your clients win creates momentum in your business too.And so much more...This episode was a masterclass in mindset, strategy, and staying the course even when growth feels slow. If you’re in a season of pivot or building something new, Jenn’s story is the proof that systems work and your business can too. Be sure to DM us your biggest takeaway, and don’t forget to subscribe for next week’s episode!Important Links:Follow Rachel on Instagram: @rachelrmcmichaelGet our FREE High Converting Landing Page Template HEREJoin The Growth Lab™ HERE!Follow Jenn on Instagram!Connect with Jenn on her website and podcast HERE!Join Jenn’s FREE Masterclass HERE!

On today's episode, I am so excited to introduce you to Brandi Matthews.Brandi is one of our mastermind clients and is an educational consultant for therapists. On our episode today, we're talking specifically about how she got into online business, what she's doing now that's really working in her business, and how she made decisions on what to invest in and what not to invest in along the way. I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!At 7:39, after Brandi talks about something that many consider taboo in this industry… having another job while growing her online business. Brandi shows us that you can do both and do them really well and still be very involved in your family and free time. At 13:59, Brandi shares about some of the seeming setbacks and failures in her online business that have actually turned out to be catalysts for growth, both for her personally and for her online business.  At 17:25, Brandi gives three excellent tips and questions to consider when it comes to investing in your online business. How do you know what program or course or mentorship is right for you and why is it so important to invest in ourselves and our businesses?Important Links:Learn about The Growth Lab™ program HERE!Follow Rachel on Instagram: @rachelrmcmichaelFollow Brandi on Instagram!Connect with Brandi and her online business HERE!

You can have the best strategy in the world... but if your internal thermostat is set to fear or doubt? It won’t work. Brad Bizjack is back on the podcast, and he's  breaking down why your results always reflect your beliefs, sharing a powerful reframe on how subconscious patterns might be secretly sabotaging your success, and sharing how to rewire your mindset for lasting success.If you've ever rolled your eyes at the word "mindset," this episode is for you. What to Listen For:Why “mindset” isn’t about positivity (and how to reframe it)The subconscious patterns that silently control your actionsBrad’s 3-part combination lock analogy for breakthrough successHow your emotional “thermostat” sets your resultsWhat to do if your strategy isn’t working (even if it’s the right one)Why limiting beliefs often feel like “truth”How to uncover the blind spots that are blocking your growthThe sneaky way you might be using personal development as a distractionA powerful metaphor that explains why high achievers get stuckThe free training that will help you rewire your mind and your resultsYour strategy matters, but your mindset determines whether it actually works. If you’ve ever felt like you’re doing everything “right” but still not seeing the results, today’s episode is your wake-up call. Brad’s approach to rewiring your mindset is practical, powerful, and proven.Ready to take the next step? Hit play on this episode and join us for Brad’s Success Accelerator starting soon!Important Links:Follow Brad on Instagram: @bradbizjackJoin Brad's FREE Success Accelerator: rachelmcmichael.com/bradFollow Rachel on Instagram: @rachelrmcmichaelGet your High Converting Landing Page Template: rachelmcmichael.com/landingpageJoin The Growth Lab™: rachelmcmichael.com/growthlab

The market has changed. But the good news? People are still buying. They’re just being more intentional. In this episode of the Business with Impact podcast, Rachel reveals the mindset shift and key to consistent sales in today’s market. If your launches have felt flat or you’ve wondered whether your offer is the problem, this episode will help you reframe, refocus, and rebuild with confidence.What to Listen For:Why launches that used to sell out might be stalling nowThe surprising grocery store analogy that explains buyer behavior shiftsHow to create “magnetic yes” messaging that speaks to today’s buyerWhy your problem likely isn’t your offer, it’s your systemsThe #1 mindset trap entrepreneurs fall into when sales slow downWhy tweaking your messaging can revive the same offer you were ready to ditchWhat timeless systems you need to survive (and thrive) in any economyThe market may be shifting, but that doesn't mean your sales have to suffer. When your systems and messaging are clear, confident, and client-focused, your offer becomes a no-brainer. Want to make sure your message is saying what your audience needs to hear? Join us inside the Magnetic Yes Messaging Workshop and let’s fix it together.🎧 Listen now and don’t forget to subscribe to the show, share it with a friend, and check out the links below for your next steps!Important Links:Register for the Magnetic Yes Messaging workshop here: rachelmcmichael.com/workshopConnect with Rachel on Instagram: @rachelrmcmichaelJoin The Growth Lab™: rachelmcmichael.com/growthlab

You’ve heard that consistency is key in business, but what if you’ve been taught the wrong kind of consistency? In this episode, Rachel pulls back the curtain on what actually keeps a business growing without being glued to your phone or online 24/7.What to Listen For:The biggest lie you’ve been told about consistency in business.What Rachel did 6 months ago that kept her business growing while she stepped back this summer.Why slowing down doesn’t mean your sales have to.The metaphor that will change the way you think about business growth (hint: roots vs. fruit 🍎).A powerful John Maxwell quote that reframes success and real work.The 3 foundational systems your business needs to bring in consistent clients.What Rachel means by “systems” (spoiler: it’s not tech or software).The truth about why your hard work might not be working yet and how to fix it.If you’ve been chasing consistency by doing more, this episode is your permission slip to pause. Real growth comes from the right systems, not more hustle. Tune in now and discover how to plant the right seeds so your business keeps thriving… even when you need to step back.👉 Listen now, and don’t forget to subscribe so you never miss an episode.💌 Want more? Sign up for Rachel’s upcoming workshop to learn the only three systems your business needs to start bringing in clients consistently. Important Links:Register for the workshop here: rachelmcmichael.com/workshopConnect with Rachel on Instagram: @rachelrmcmichaelJoin The Growth Lab™: rachelmcmichael.com/growthlab

Most entrepreneurs are doing everything they can to avoid failure. But what if that mindset is actually what’s slowing you down? In this episode of Business with Impact, I’m sharing why the fastest-growing businesses aren’t playing it safe, and how you can build unstoppable momentum by learning to fail faster.What to Listen For:Why failing fast is the quickest way to business growthThe real reason most entrepreneurs stay stuck (and how to move forward)The 3D Framework for diagnosing what’s actually not workingHow to use scraped knees and failed launches as stepping stones to successWhat most entrepreneurs misunderstand about “risk vs. reward”Why The Growth Lab™ was built for fast action and faster dataRachel’s personal challenge to you: Do the thing today.Success doesn’t come from playing it safe. It comes from taking action, getting answers, and doing it again. That’s how momentum is created, and that’s exactly what we’re helping clients do inside The Growth Lab. Whether you join us there or take the next step on your own, just start. You’ll either get the result you want or the data you need to try again.👉 Learn more and join the Growth Lab: rachelmcmichael.com/growthlab 👉 DM Rachel on Instagram @rachelrmcmichael and share what action you’re taking today!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelJoin The Growth Lab™: rachelmcmichael.com/growthlab

In a world obsessed with speed and AI generated content, we're talking about why slowing down and serving well is your best strategy to stand out online. This episode is packed with wisdom, metaphors (you’ll love the farmer’s market one!), and a sneak peek into what’s coming soon to Business with Impact!What to Listen For:The #1 way to zig while others zag in today’s fast-paced online spaceThe farmer’s market analogy that explains exactly why your service sets you apartWhy over-reliance on AI could be hurting your long-term brand (even if it saves time now)How connection and live interaction are your biggest secret weaponsWhy service is your competitive advantageTwo ways you can connect directly with Rachel this month (spoiler: free coaching!)How “support that actually replies” builds trust that scalesAs more businesses hide behind bots and blanket automations, the way to stand out online is by being the one who shows up, serves well, and actually listens. My challenge for you this week? Zig when others zag. Show up for your people in a way that no one else is, and watch what happens.Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academyDM “LAB” on Instagram @rachelrmcmichael to get more info.

I know this could be considered a bold or controversial statement in a world where everyone seems to be talking about ChatGPT, Claude, or the latest AI tool that promises to make your business easier. (And spoiler alert, then can!)But here’s the truth: AI can’t replace the one thing your business actually needs to thrive… a steady stream of clients.In this episode we're talking about:Why AI is an incredible tool, but isn't the only system needed for growth.When AI works best... and the specific area to fix when it's not getting you the results you're after.The real difference between tools (temporary) and systems (scalable).The danger of sounding like everyone else, and what to do instead.What the entrepreneurs winning right now are doing differently with AI.Why it’s okay if you’re not an AI expert (you’re not behind).The timeless client-getting system that future-proofs your business.What to focus on if you feel like “the best kept secret” in your industry.AI isn't new - it's been around in other forms like Siri and Google for a long time. It's an excellent tool, but it's not the whole foundation for systems that scale. If you want consistent clients and long-term growth, the answer is simple, repeatable systems that work no matter what platform or trend comes and goes.Listen in to how we're using AI (and how we're not) and make sure to subscribe so you never miss an episode. Want more info on the simple system our clients use to scale? DM me “Growth Lab” on Instagram or connect at rachelmcmichael.com to learn more.Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academyDM “GROWTH LAB” on Instagram @rachelrmcmichael to get more info.

 On today's episode, I am so excited to introduce you to my friend and mastermind client, the extraordinary marketing coach and super copywriter, Ashley Conway!In this episode, we're going to be diving into mistakes that you might be making in your business that are causing you to blend in with the crowd and losing you valuable leads. How can you write copy that allows you to truly stand out from all the voices on the internet? How can you write copy that attracts your ideal audience? Are you falling into some of these common mistakes and misconceptions?I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!>> At 2:58, before discussing mistakes people make in their copywriting, Ashley tells us some common mistakes business owners make when it comes to hiring a copywriter for their business. >> At 5:51,  we talk about  mistakes that her clients are making right now that are causing them to blend in and to lose leads. Ashley gives us some examples of what good stand out marketing would look like versus blend in marketing.>> At 14:13, Ashley goes into some real life examples of what she sees when business owners start to get their marketing and messaging right; and she even offers a FREE training you can download and watch that discusses the top 10 most common copywriting mistakes business owners make. Important Links:Follow Ashley on Instagram: @beweirdmarketingWatch Ashley’s FREE training: 10 Reasons You Aren't Standing Out From Your CompetitionFollow Rachel on Instagram: @rachelrmcmichaelGet your High Converting Landing Page Template: rachelmcmichael.com/landingpage

What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you’ve got a tiny audience, and zero team.If you’ve ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you.Today, I’m giving you the inside look at my Scrappy Launch System… the same one our clients are using right now to sell their offers… without a fancy funnel, a big list, or a full launch runway.What to listen for:Why most entrepreneurs are building their business backward, and how to fix it.The surprising reason you should sell your offer before it's fully ready.How to get paid to create your program before you record a single video.What a “Magnetic Yes Offer” is and why it makes selling easier.Two flexible sales plans that work no matter where you're starting.How to turn launch feedback into your next success story.Why launching doesn’t have to feel overwhelming (or perfect).The one thing that matters more than likes, followers, or funnels: momentum.You don’t need a polished funnel or a massive list to make your next sale… you just need a clear offer, a simple plan, and the courage to launch scrappy. If you're ready to learn how to sell before you’re “ready,” this episode lays it all out.Want to go deeper? DM me the word SCRAPPY over on Instagram @rachelrmcmichael and I’ll send you the details for our Scrappy Launch System experience. And don’t forget to subscribe to the show and leave a review so we can keep bringing you powerful strategies like these!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academyDM “SCRAPPY” on Instagram @rachelrmcmichael to get details about the Scrappy Launch System experience.