How to get clients to hire you for strategic, foundational work when they just want execution

When clients come to you about a project - how do you bring in your strategic brain and processes to the conversation? Especially when the potential client is  focused on a deliverable or the pieces they think they want or need. We discuss how you talk about your expertise, which clients want what and how you can differentiate who's who and start to build your own criteria for how you talk about your work, and who you work with.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.    Got a question? Click here to ask us!   

You get good at your thing — whatever that is — but do you then stay there forever? What's "allowed" in terms of stretching your skills and experimenting with new approaches? And what about those 'rinse and repeat' frameworks everyone's talking about? How do they fit with the entrepreneurial spirit, and how do they stack up in the era of AI? Tune in to find out.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.    Got a question? Click here to ask us!   

What is an introvert really? Or an extrovert – and how does (or should) the way you're wired figure into your marketing plans? Do you need to "change" who you are in order to do business? Or, can you amplify who you are and let it ride? And what about those ambiverts anyway…?!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.    Got a question? Click here to ask us!   

Which parts of your life and experience are fair game for informing your USP? Tune in to hear us share how our own experiences have shaped the work we do today, and how we talk about it.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!      

Social media is time consuming to do well, so maintaining two separate profiles feels like a Herculean task… but is it confusing to use one profile to speak to two separate audiences? Tune in to hear our take on how to approach this strategically… and perhaps save your sanity in the process.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.    Got a question? Click here to ask us!   

We recorded this episode with a live audience, and answered a bunch of Qs thick and fast! Tune in to hear us talk about: + Our favorite tools for client comms (and why Kirsty hates them all!)   Pinterest vs Instagram   Our wind down rituals to wrap up the work day How many hours we each work per week (hint: it's probably less than you think!) The value of cold pitching vs building an email list And a bunch more   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Toying with the idea of using free workshops as a list growth and sales tool, but worried about how well it might actually work? Tune in to this episode to hear us dive into key strategic considerations behind the content, promotion, placement, and post-workshop nurture.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

Both of us are big believers that your business should support your life — financially, of course, but also in terms of capacity, creativity, connection, and meaning making. Tune into this episode to hear us talk through how both our businesses have shifted over the last 5 years to support us through early parenthood (Kirsty) and a season of loss (Amy). We also dive into: + What shifts when you put the same skills in different packaging    How running serial masterminds was (almost) putting Amy out of business… and what she did about it Who the heck is Eunice, and why do they matter?   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

Tune in to hear: + Why Amy thinks it's not actually possible for your content to be 'too good' or 'too generous' + How sharing who you are is just as (if not more) valuable than sharing what you know Kirsty's take on the critical difference between what you know and how you think Why putting more 'human' in your content is more valuable now than ever   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Freelance copywriting with AI? Is that smart? Not so savvy? And, where does strategy data and analysis fit in? We (re)define what strategy really is and how you see yourself. We talk about: AI (and its role in data analysis) Storytelling What you can promise clients (and what you should never)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!