#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding

What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards. In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year. In these two episodes: Nora’s backstory How she EB-dated us for years before joining our agency How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional What has been elementary in supporting her growth and success as an employer branding professional Nora’s three tips on building a magnetic employer branding career   Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/   Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna   Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!

This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok. I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too. Text and video versions of this episode are available here > If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182.   When you are ready to get more personal with me, connect with me on my socials! LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up. In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business. As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand. I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode. These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey. This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science. Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website. Click this link to land on the show notes article >>   ** Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181. If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense. And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever! 🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Settings 💫 Self-awareness for Career Growth and more!   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

It is becoming increasingly difficult to build products that are genuinely better than those of competitors.  That’s why talent acquisition and retention have become paramount to business success.  All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty. That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge. In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage. In this episode: 🌟 The statistical backing on why employer branding matters 🌟 The employer brand manager’s skill set for the future 🌟 Employer branding career progression: from novice to visionary 🌟 Self-driven success to carve your career path in employer branding   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach. In this episode: 👉 3 reasons why targeting is crucial for your marketing success 👉 Example of targeting in marketing for a specific talent audience 👉 The risks of poor targeting in talent marketing 👉 Targeting in recruitment marketing 👉 Targeting in employer branding and more!   🔗 If you want the text version or watch the video version, jump right here >    Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape. In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication. 🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >     Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence. With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest. We discuss the evolution of employer branding from zero to artificial intelligence. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding. The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet. It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way. I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode. When you want the text version, jump in right here. The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.   Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/