Episode 2: The Strategy

Liz talks to Red Antler executive creative director Jenna Navitsky about what makes a rich brand system the special magic of Anchor's new look and feel.

Liz talks to Red Antler co-founder and chief brand officer Emily Heyward about the importance of an emotionally-driven brand strategy and the core elements of the Anchor strategy.

Liz talks to Anchor co-founder and CEO Mike Mignano about his company's story, objectives for the rebrand, and the power of conviction. Anchor head of marketing Anna Sian also weighs in.