This is The Worst Marketing Advice (But It's Everywhere)

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited. Join me here, tickets are $0: wordfettigroup.com/contentmasterclass  Come say hey on Instagram: @anitasiek @wordfetti

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.   In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game.   If you're curious and want to try it out yourself, get FETTIBot here. It's $49 a month, cancel anytime!   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie   Come say hey on Instagram: @anitasiek @wordfetti

Ever read a piece of content and instantly feel… sold to?   Yeah. Same.   In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.   Inside this short + punchy episode, I share:   • How to get "surveillance camera specific" with your audience's real-life struggles • Why mirroring your audience's exact language is a game changer • The unexpected way to write a sales email that doesn't feel salesy at all (hint: think love letter, not launch mode)   If you've ever worried your content sounds a little too "buy my thing", this one's for you.   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie   Come say hey on Instagram: @anitasiek @wordfetti

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.   For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many.    Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for the first time.   Get it here: anitasiek.com/masterclass   **ONLY 21 TICKETS LEFT FOR GATHER 2026! GET YOURS HERE: wordfettigroup.com/gather   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem?   If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

If you asked me "ayyyy Anita how can I make more sales this week without spending a cent on ads?", then this episode is exactly what I'd share.   On this ep, I throw down 5 email campaigns that have helped both me and my clients drive sales fast (like… within 24–72 hours fast ).   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout.   We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" successful on the outside.   Inside, we also dive into: What is chustle (chill+hustle) and why Denise believes in it How to increase your prices without freaking out The boundary that completely changed how Denise shows up in her biz What being the "Mickey Mouse" of your brand actually means (this analogy? 10/10) The small habit that gives Denise the most freedom in her week   This episode is part masterclass, part mindset shift, and full of permission to do business your way even if it looks totally different to everyone else's.   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Let's connect: Come hang with me on IG → @anitasiek And follow Denise over at @denisedt   And follow the crew → @wordfetti

I donno about you, but I've been feeling so MEH about what I've reading online right now. With AI tools like ChatGPT, Gemini and Claude making it easier than ever to churn out content, the scroll has started to feel like a whole lotta blerh.   So how does one stand out in the sea of AI same same ness? In this episode I am sharing with you: • What I'm focusing on instead to stand out • Why "how-to" posts aren't enough anymore • One dimensional vs multi-dimensional content • How storytelling goes way beyond your founder story • The sneaky content ingredient most people overlook: ENERGY   If you've been creating content that sounds good on paper but feels a little flat, or you're wondering how to stay relevant without burning out, this episode is your permission slip to do things differently.   🎁 FREEBIE ALERT!   Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.   We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else   *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti