"Am I imagining this?" Instagram, The Algorithm + Visibility

In today's ep, discover how transformational life coach Helen Hicks overcame self-doubt, refined her messaging, and doubled her income in just six months. The realities of entrepreneurship, Helen’s personal and professional evolution, coming back from maternity leave, rebuilding confidence and defining success on her own terms.IN ORBIT 001: where we explore the stories of women creating businesses that truly fit their lives.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

Join Own Your Audience [LIVE] Round 2.0 hereThis is an episode of THE HOTLINE from SUN MOTHER® WORLD where members submit their Questions to get personalised answers from Amy.THE HOTLINE 001: "Am I imagining this?" Instagram, The Algorithm + VisibilityThis member says: "Visibility is really difficult right now. It seems like unless I'm churning out content day in day out, I'm not being seen. Am I imagining this?" SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

If you're trying to get "more followers" before building your email list... you're waiting far too long.Join Own Your Audience [LIVE] Round 2.0 hereIn today's ep of The Magnetic Pull, Amy shares the story of how she built a business that now supports a family of five—without a large Instagram following, paid ads, or posting every day.She shares how one launch from fewer than 300 subscribers completely changed the trajectory of her business, and why owning your audience creates the kind of freedom no algorithm ever will.Own Your Audience [LIVE] Round 2 DOORS OPEN → Join here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

If you hate writing newsletters... there's a good chance your audience feels the same way reading them.Join Own Your Audience [LIVE] Round 2.0 hereIn today's episode of The Magnetic Pull, Amy explores why so many business owners have fallen out of love with newsletters, how to reclaim your creative freedom, and why building an audience you actually own is one of the smartest business decisions you'll ever make.Own Your Audience [LIVE] Round 2 DOORS OPEN → Join here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

Instagram won't pay your bills, but building an audience you actually OWN, can!Join Own Your Audience [LIVE] Round 2.0 hereIn the first episode of Season 3, Amy returns from having her third baby to unpack the biggest mistake she notices business owners making in the attention economy in 2026, and why visibility alone will never create a sustainable business.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

In this mini episode of The Magnetic Pull, Amy calls out a sneaky habit that’s keeping so many small business owners posting purely for the sake of it.If your content feels inconsistent, confusing, or like you’re jumping on trends to appease the algorithm… you might be dealing with a messaging problem.Learn how purposeless posting creates an audience that doesn’t convert, and what to do to create intention, flow, and actual results from your content again.Join The Anti-Hustle Marketing Reset here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

In this mini episode of The Magnetic Pull, Amy dives into one of the most common mistakes small business owners make with their content: posts that don’t get seen by the right people.When your audience is scrolling they’re not looking for the most immaculate design or intelligent thoughts, they’re just scanning for themselves.Learn how one small tweak can transform your engagement and visibility overnight.This episode will show you how to become visibly magnetic to the people who actually want what you have to offer.Join The Anti-Hustle Marketing Reset here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

If you’ve been pouring endless energy into posts, reels, and stories, but your sales still feel like crickets? This episode is for you.In this episode of The Magnetic Pull, I’m unpacking why content marketing is only one piece of your business, and what else you need in place if you want your marketing to actually generate clients.Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

This week, I’m sharing the 4 simple shifts that will reset your marketing, break the content-fatigue cycle, and help you show up consistently again (without trying to be everywhere or do everything).If you’ve ever said, “I just don’t have time to market my business,” or "Marketing is overwhelming" this episode is for you.Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson

In this episode of The Magnetic Pull, I’m breaking down the difference between showing up as the the hobbyist or CEO in your business, and how to make the shift – which changes everything for your business.Whether you’re frantically posting mid-launch, ghosting your audience, or stuck in ideation mode, this episode will help you get honest about where you’re operating from, and how to shift out of doing all the things and into leading with clarity.Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here.SUN MOTHER® WORLD–The Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER®Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. PearsonPriority Boarding: SUN MOTHER® WORLDThe Magnetic Pull is Hosted by Amy Pearson aka SUN MOTHER® – Business Strategist + Coach, known for her playful energy, curiosity fuelled systems thinking, and devotion to creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way.This is a SUN MOTHER® PodcastCreated & Produced on Darkinjung Land | Original Music by J. Pearson