From Corporate to CEO: Lily Comba’s Journey with Superbloom and Transforming Influencer Marketing

EP97: When it comes to dating, we’ve seen it all—and now we’re ready to spill. In this episode, Lisa and I are unpacking the wild lessons we’ve learned from our dating adventures. We’re diving into the non-negotiables we swear by, the red flags we’ll never ignore again, and why the idea of “being chosen” is overrated. Whether you’re navigating the dating scene or just love some juicy girl talk, this episode is a must-listen. We’re getting real about setting boundaries, knowing your worth, and staying true to yourself no matter what. So grab your favorite drink, get comfy, and join us for a no-holds-barred chat about the ups and downs of dating today! ⁠Happy V: Doctor Formulated Vaginal Probiotics for Women⁠ use HAPPYKOKO for 15% off The Koko Collection x Wove use KOKO20 for 20% off CONNECT WITH KOKO ⁠⁠⁠⁠https://www.instagram.com/kokobeaute/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://boujeebestie.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ ⁠https://m.youtube.com/@KokoBeaute⁠ CONNECT WITH LISA ⁠⁠⁠⁠https://www.instagram.com/lisaxgilmore/⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/unwinedingpod/⁠ ⁠https://www.instagram.com/emmeclub/⁠ ⁠https://emmeclub.com/⁠⁠

E96: In this episode, Lily Comba, co-founder and CEO of Superbloom, shares her journey in the influencer marketing industry and the founding of her agency. She emphasizes the importance of building authentic relationships with influencers and bridging the gap between performance-driven strategies and human-first campaigns. Lily delves into her corporate experience and the challenges of transitioning to entrepreneurship, offering valuable insights into the mindset and strategies required to start a successful business. She also discusses the significance of investing in influencer marketing, especially for small brands on a budget, and the value of user-generated content. We also explore how brands can stand out on social media, the importance of setting realistic expectations, and effective communication in influencer partnerships. CONNECT WITH KOKO⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠https://boujeebestie.com⁠⁠⁠https://m.youtube.com/@KokoBeaute CONNECT WITH LILYhttps://www.instagram.com/lilycombahttps://www.instagram.com/bysuperbloomhttps://www.linkedin.com/in/lilycombahttps://www.linkedin.com/company/bysuperbloomhttps://bysuperbloom.comEmail: [email protected]

E95: In this episode, I'm hanging out with my friend Lisa to chat about everything from epic hangovers to body image battles. We’re keeping it real with personal stories, sharing advice, and discussing how to navigate the pressures of adult life, including the pros and cons of cosmetic procedures. If you’ve ever felt frustrated, struggled with self-worth, or wondered about the impact of fitness and fashion on your mood, this episode is for you. We dive into the importance of being kind to yourself, finding enjoyable workouts, and dressing up to boost productivity—even at home. Plus, we’ll touch on cultural differences, like wearing shoes indoors, and how they shape our daily routines. Grab your fave drink and join us for some raw and relatable conversation on the highs and lows of maintaining self-love and confidence in a world full of pressures. Happy V: Doctor Formulated Vaginal Probiotics for Women use HAPPYKOKO for 15% off CONNECT WITH KOKO ⁠⁠⁠https://www.instagram.com/kokobeaute/ ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠ https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠ https://boujeebestie.com⁠⁠⁠ ⁠⁠⁠ https://m.youtube.com/@KokoBeaute CONNECT WITH LISA ⁠⁠⁠https://www.instagram.com/lisaxgilmore/ ⁠⁠⁠https://www.instagram.com/unwinedingpod/ https://www.instagram.com/emmeclub/ https://emmeclub.com/⁠

EP94: Drifting apart from someone you used to share your secrets with hurts like hell. In this episode, I’m hanging out with my friend Lisa to spill the tea on friendship breakups. We're keeping it real with our own stories, sharing advice, and talking about how to bounce back stronger—and whether you should unfollow your ex-bestie. If you're dealing with a friendship fallout or just want to hear how others got through it, this one's for you. We’ll chat about spotting the red flags, getting closure, and finding your way back to self-love and new friendships. Grab your fave drink and join us for some real talk on the highs and lows of friendships! Alo Moves - Wellness On DemandUse code BESTFRIEND for a 30-day free trial and 20% off an annual membership CONNECT WITH KOKO ⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠ ⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠ ⁠⁠⁠https://boujeebestie.com⁠⁠⁠  ⁠⁠⁠https://m.youtube.com/@KokoBeaute CONNECT WITH LISA ⁠⁠⁠https://www.instagram.com/lisaxgilmore/⁠⁠⁠ https://www.instagram.com/unwinedingpod/ https://www.instagram.com/emmeclub/ https://emmeclub.com/⁠

EP93: In this episode of Boujee Best Friend, we're thrilled to welcome Christina Zilber, the founder of Jouer Cosmetics. Christina shares her inspiring journey of building a beauty brand from the ground up, offering a rare glimpse into the realities of the beauty industry. From the challenges of finding a unique brand name to the pivotal moments that shaped Jouer, Christina's transparency is both refreshing and insightful. We'll explore the DNA of Jouer, influenced by Christina's love for French aesthetics and LA's laid-back lifestyle. She candidly discusses building strong relationships, maintaining cordial ties post-divorce, and the invaluable advice she received along the way. Additionally, Christina shares practical tips for aspiring beauty entrepreneurs, from navigating retail challenges to strategic hiring decisions. Her advice on balancing work and personal life, and her mantra of "stress less and go easy on yourself," provide a holistic approach to achieving success and happiness. Tune in to gain valuable insights from Christina Zilber, learn about the essence of Jouer Cosmetics, and discover how to navigate the beauty industry with confidence and authenticity. XOXO, Koko CONNECT WITH CHRISTINA https://www.instagram.com/czjouer https://www.instagram.com/jouercosmetics https://www.tiktok.com/@czjouer?lang=en https://www.tiktok.com/@jouercosmetics?lang=en https://www.jouercosmetics.com CONNECT WITH KOKO ⁠⁠⁠https://www.instagram.com/kokobeaute/⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://boujeebestie.com⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠https://m.youtube.com/@KokoBeaute

EP92: In this episode of Boujee Best Friend, we're diving into building confidence and self-love. I’ll share a summer update, including my egg freezing journey and more details from the launch of my jewelry line with Wove. We’ll discuss confidence killers like too much screen time, toxic workplaces, and unhealthy relationships, along with how cancel culture and breaking promises to yourself can hurt your self-esteem. We'll cover practical steps to boost your confidence, starting with seeing confidence as a choice and being true to yourself, even if it means letting people down sometimes. Learn to stand up for yourself, embrace growth, and cut out toxic relationships. I’ll guide you through the confidence cycle: pick something you love, dive into it, be your genuine self, and feel the confidence boost. Tune in to discover how to transform your confidence, embrace authenticity, and start living the life you deserve on this episode of Boujee Best Friend! XOXO Happy V: Doctor Formulated Vaginal Probiotics for Women Koko x Wove Jewelry Collection CONNECT WITH KOKO ⁠https://www.instagram.com/kokobeaute/⁠ ⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠ ⁠⁠⁠⁠https://boujeebestie.com⁠⁠⁠⁠  ⁠⁠⁠⁠https://m.youtube.com/@KokoBeaute⁠

EP91: In this episode of Boujee Best Friend, we explore how your daily habits might be preventing you from living your dream life. I share my life hacks and routines that help me stay productive and focused. You'll get a life update, including highlights from my Boujee Bestrip, collaboration with Wove Made and an update on my new supplement business (keep it to yourself please, only my podcast crew knows). We'll discuss the importance of establishing a solid morning and evening routine to set the tone for your day and how to get rid of decision fatigue. I'll talk about my own routines and you’ll learn how habit stacking can make your routines more effective. The episode emphasizes the value of cutting down on things that don't serve you, like time wasters, and removing toxic people from your life who hinder your growth. I'll share tips on how to stay organized, be extremely productive with your time, and the importance of discipline in sticking to routines. We also explore the power of visualizing your ideal life and aligning your internal self-image with your future self, helping you naturally adopt the habits and behaviors of the person you aspire to be, and eliminate unproductive habits. Tune in to discover how to transform your daily habits and start living your dream life!  Book: Atomic Habits ⁠Alo Moves - Wellness On Demand ⁠⁠ CONNECT WITH KOKO ⁠⁠https://www.instagram.com/kokobeaute/⁠⁠ ⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://boujeebestie.com⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠https://m.youtube.com/@KokoBeaute

E90: In this episode, we're diving deep into the intricate world of social media with the brilliant Julia Broome. As a social media professional, Julia has transformed how many approach content creation, including myself. From understanding the immense work that goes into successful social media management to tackling hate comments and fostering a loyal community, Julia shares invaluable insights. Social media is a full-time job requiring incredible organization, brain power, and authenticity to thrive. Many people underestimate the work involved, but this episode sheds light on the reality of the industry. Julia's journey began when she reached out to a wellness influencer and secured a life-changing internship. Since then, she has managed A-list celebrities, influencers, and brands, helping them build and maintain a strong social media presence. If you're serious about elevating your social media game, this conversation is a must-listen. Julia's tangible tips and strategies will provide you with the knowledge and confidence to take your online presence to the next level. EPISODE HIGHLIGHTS - The Work Behind Social Media - The Importance of Authenticity - Building a Multi-Platform Presence - Creating Effective Content - Signature Series for Engagement - Handling Hate Comments - The Role of a Social Media Manager - The Cold Creator Concept - Staying Organized - Adding Value to Your Audience CONNECT WITH JULIA https://www.instagram.com/juliabroome/ https://www.tiktok.com/@juliabroome https://www.soshschool.com/ https://shopsosh.com/ CONNECT WITH KOKO ⁠⁠https://www.instagram.com/kokobeaute/⁠⁠ ⁠⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://boujeebestie.com⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠https://m.youtube.com/@KokoBeaute

EP98: In today's episode, we’re diving into the often awkward topic of money, especially when moving in with your partner. Why is it so hard to talk about finances? Many of us weren't taught about money, and there's often a lot of shame or embarrassment tied to it. I’m not a financial professional whatsoever, but for some reason I get a lot of finance questions from my audience so decided to dive into it. We'll discuss key conversations you need to have: how much you each make, your credit scores, budgeting, and how to split expenses. Whether you’re a 50:50 kinda person (you know my stance on that), one person covering everything, or a percentage-based approach, we’ll explore what might work best for you. We’ll also cover the pros and cons of joint accounts, and avoiding feeling financially taken advantage of. Plus, we'll share tips on understanding each other’s spending habits and ensuring both partners feel secure. ⁠Alo Moves - Wellness On Demand ⁠ CONNECT WITH KOKO ⁠https://www.instagram.com/kokobeaute/⁠ ⁠⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠⁠ ⁠⁠⁠⁠https://boujeebestie.com⁠⁠⁠⁠  ⁠⁠⁠⁠https://m.youtube.com/@KokoBeaute

EP88: I'm all about beauty treatments and love trying new ones! Over the years, I’ve seen the good, the bad, and the (quite literally) ugly. Some treatments are must-haves, while others are a hard pass. In this episode, I'm sharing my top beauty insights, must-do treatments, and must-buy products. We dive into laser hair removal, lymphatic drainage, deep tissue massage, Emsculpt, Endosphères Therapy, dry brushing, and light therapy. For your face, we cover hydrafacials, Botox, fillers, threads, lasers, vampire facials, VIPeels, extractions, dermaplaning, teeth cleaning, and microneedling. Plus, we talk about hair glosses, toners, masks, lash lifts, extensions, and brow lamination. Discover our favorite daily routines like dry brushing, exfoliating, body oil, oral care, lip scrubs, at-home dermaplaning, facemasks, and weekly gel manicures. Tune in to find out which treatments are truly worth it! Highlights… Hyrofacials & other facial musts  Botox and neurotoxin crash course  Freezing your wrinkles  Filler, lasers, and threading  Body treatments  Maintaining good hair  Why you don’t want to get lash extensions  Leveling up your beauty products Beauty routines  Timestamps: 0:00- 2:00 | Intro 2:00- 7:45 | Facials, lasers, and threads 7:45- 16:20 | Freezing your wrinkles and educating you on “Botox” and fillers  16:20- 21:50 | Body treatments dos and don’ts  21:50- 25:10 | The secret to haircare  25:10- 29:10 | What to do (and not do) with your lashes, eyebrows, and nails 29:10- 34:50 | Investing in products to level up your hotness  PRODUCTS: Lash Spell Eyelash Serum: https://lashspell.com/products/lash-serum  ​​Foreo Microcurrent device: https://www.foreo.com/bear-collection  Daxxify: https://www.daxxify.com/  Happy V: https://happyv.com/  EPISODES/ EXPERTS: Episode 80: Become the Hottest You’ve Ever Been: Glow-Up Tips That Actually Work   Episode 71: Prejuvination, Skin Care Myths, and Must-Try Treatments for The Best Skin of Your Life ft. Amy Peterson Episode 18: Feeling Beautiful is Your Birth Right- On Overcoming Insecurities & Believing In Yourself with Patricia Sanpedro ⁠Happy V: Doctor Formulated Vaginal Probiotics for Women CONNECT WITH KOKO https://www.instagram.com/kokobeaute/ ⁠⁠⁠https://www.tiktok.com/@kokobeaute⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/boujeebestfriend⁠⁠⁠ ⁠⁠⁠https://boujeebestie.com⁠⁠⁠  ⁠⁠⁠https://m.youtube.com/@KokoBeaute