“Lift” Talk

Progress in pharma doesn’t follow a neat chain of command. Every day, people influence decisions, guide stakeholders, and steer performance – title or no title. In this episode, Tom O’Brien, cofounder of Sprintmodo, explains why taking ownership and developing human leadership skills matter more than formal hierarchy. We discuss the real challenges slowing pharma teams down, why even high performers get held back, and how managers can shift from gatekeepers to enablers. Tom shares practical insights on leading cross-functional teams, driving collaboration, and creating conditions where people can do their best work. If you want to step up, accelerate team performance, and become the pharma leader you wish you had, this episode is for you. For more practical resources on leadership, collaboration, and effective pharma communication, visit brandcasthealth.com/resources.

In this episode, NHS doctor and Medics Money co-founder Dr. Tommy Perkins shares how he built a thriving, loyal community of HCPs without a big budget, a marketing team, or even much spare time. You’ll learn how he turned authentic engagement into real trust, and how his content-first approach is achieving what pharma and MedTech marketers are still chasing – influence, authority and brand loyalty. This is community-led marketing, done right.

Natalie Lanyon (Brandcast Health Client Service Director) and I break down how adopting a ‘WHY’ mindset can have a seriously positive effect on your role in healthcare marketing and communications.

Who understands patients and their relationship with medicine better than pharmacists? For many patients, their pharmacist is more than a dispenser; they’re a trusted advisor and the most accessible healthcare professional on the high street. So, how can healthcare brands engage them more effectively? In this episode, we uncover the do’s and don’ts of industry engagement with one of the UK’s most influential pharmacists, Thorrun Govind. 

The frustration is real—for HCPs, commercial teams, and marketers. Explore the why, how, and what of crafting impactful, engaging web strategies for pharma.

In our latest podcast episode, we sit down with Nico Renner, Patient Engagement & Digital Marketing Lead in Ophthalmology, to reveal how specific digital marketing tools and strategies can help you authentically connect with your audience in today’s pharmaceutical landscape.

Everyone’s searching for that one magic channel, tool, or technique to solve the HCP engagement puzzle. But here’s the thing—there’s a tried-and-true digital marketing strategy right under our noses, and it’s not being leveraged enough in the pharma industry. Search.