How marketers should think about ChatGPT

In this episode we talk with Anthony Lavall, VP of SEO and Content at U.S marketing agency Croud, on the proliferation of AI and the technological developments across marketing, business and life. We discuss adoption, platforms, APIs, current and future landscapes, as well as the place for humans vs AI in this brave new world.

In this episode we talk through various approaches and considerations for using ChatGPT to create content. If you're wondering how to adapt your content development and marketing processes to integrate ChatGPT, then you'll definitely want to watch this episode.

In this episode we explore the opportunities AI technology is opening up for some of the industry leaders in content marketing and data journalism. Co-Founder and SVP Creative of Fractl Kristin Tynski goes in depth on how she brings together the power of big data with generative AI to create content of value that breaks through for brands.

Growing your business through happy customers who buy more - that is the dream of many ecommerce owners. It's exactly what Valentin Radu, CEO of Omniconvert, has focused on for almost a decade now. Valentin is the global authority on Customer Value Optimisation, the process which he has pioneered to identify an ecommerce business' best customers and grow them. In this episode, we go in-depth on the value of CVO, some of the insights it provides, as well as why marketers seem to enjoy working on it so much.

In this episode we talk about how to integrate ChatGPT into your business, and cover topics like strategy, creative, processes and innovation.

Many experienced marketers are missing the point when it comes to ChatGPT, and that is going to cost them dearly. In this episode you'll find out why you should be delving head-first into figuring out how to integrate ChatGPT into your organisation.