Self-Publishing for All: ALLi Campaigns Podcast with Orna Ross and Matty Dalrymple

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland continue sharing their insights on building an effective email marketing strategy for indie authors. Their discussion includes the frequency of sending mailers, how to build subscribers, and the importance of automation. Dale and Holly provide practical tips and best practices to help authors connect with readers and promote their books through the all-important email newsletters. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

My guest this episode is Shana Frost, who is not only ALLi's publications manager, but she's also an author who enjoys writing about people who feel like outsiders and create new families. It's a subject she knows a great deal about through her own journeys from her birthplace in India to her adopted home in Scotland. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for more than 35 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

On this episode of the Self-Publishing News Podcast, Dan Holloway explores a study on Canadian reading habits, revealing a shift toward readers obtaining more printed books for free. Libraries are a major source, while "free internet sites" dominate for audiobooks. Dan also covers Meta's controversial AI training policy, which faces regulatory pushback in the UK and EU. Additionally, there's news on efforts to create an ethically sourced AI training dataset. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Alessandra Torre, cofounder and president of Authors A.I. They discuss how the company utilizes nongenerative AI to provide detailed analytical feedback on manuscripts, aiding authors in enhancing their writing without replacing the creative human element. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

In this episode of the Campaigns Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross interviews newly appointed Campaigns Manager Matty Dalrymple about the latest initiatives ALLi is taking under its Self-Publishing for All and Ethical Self-Publishing campaigns. Thoughts or further questions on this post or any self-publishing issue? If you’re an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and team. Simply create an account (if you haven’t already) to request to join the forum and get going. Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center. And if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

In this episode of the Self-Publishing News Podcast, Dan Holloway discusses new surveys showing a slowdown in audiobook sales growth but an increase in listener engagement. He highlights the Independent Book Publishers Association's Innovative Voices program, offering support to publishers from marginalized communities. Dan also covers Google's recent challenges with SEO practices and piracy issues. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the Publishing for Profit Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Business Adviser Joe Solari discuss essential financial strategies for indie authors. They emphasize realistic budgeting, long-term planning, and understanding brand promise to create sustainable and profitable author businesses. They address misconceptions around rapid release strategies, the impact of survivor bias, and the need for a strategic, patient approach to succeed in the competitive market. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

Join Becca Syme for a keynote presentation that will give you a comprehensive understanding of how mindset plays a foundational role in every aspect of an indie author's business, from the writing process to marketing, networking, and managing both successes and setbacks. Emphasizing the profound impact of mindset on productivity, creativity, and mental well-being, this session offers authors tangible strategies to cultivate a proactive attitude, to foster sustainable success for you and your books. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

In this episode of the Self-Publishing News Podcast, Dan Holloway discusses the controversy surrounding Facebook AI, specifically Meta's decision to use user content to train its AI platforms unless users opt out. He highlights a helpful guide on how to opt out, examines a new study revealing authors' ambivalence toward AI, and introduces an app that helps users write their autobiographies. Dan also covers the legal battle between the New York Times and the creators of the game Worldle. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In the latest installment of the AskALLi Member Q&A podcast from the Alliance of Independent Authors, hosts Michael La Ronn and Sacha Black discuss effective strategies for marketing middle-grade or young-adult books. They emphasize the importance of targeting parents rather than children and recommend networking with other authors in the same genre to maximize visibility and sales. Other questions include: What do you do differently to launch a perma-free story or list magnet compared to a sale for a short story? What are some promotional things to do when marketing a murder mystery besides paying for NetGalley reviews? What are the moral issues of using AI narration as opposed to a human for your audiobook? Do you have any rules of engagement for dealing with negative reviews and nasty comments? Is it okay to attach press releases when approaching media, and should you try to speak to journalists in person or on the phone? Are there any benefits or disadvantages to launching two books at the same time, especially if one is a novel and the other is a short story collection? And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.