New Takes on Marketing Must-Dos — Insights from ALLi's 'Reach More Readers' Guidebook: Self-Publishing Advice Conference Highlight

In this episode of the Self-Publishing with ALLi podcast, Matty Dalrymple talks with Brenna Bailey-Davies about seeing self-publishing from both sides of the page, how editorial work shapes the writing process, and how to balance client work with creative work. They also discuss practical lessons authors can take from professional editing, how to handle editorial feedback with confidence, and what it means to understand the publishing process from draft to proofread. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Brenna Bailey-Davies (she/her) is an editor and writer based in Mohkinstsis (Calgary), Alberta, Canada. Through her company, Bookmarten Editorial, she edits science fiction, fantasy, and romance for indie authors and traditional publishing companies, with a focus on stories that include queer representation. She also writes sapphic contemporary romance under the pen name Brenna Bailey and has published five novels, with many more in progress.

Orna Ross, director of the Alliance of Independent Authors, introduces ALLi's new guidebook, Sell More Books, now available for pre-order. The book focuses on practical, sustainable book promotion and challenges the idea that promotion is only for loud authors with big budgets. Ross explains how authors of all styles and temperaments can design promotional strategies that suit their work, their readers, and their energy. From direct sales and crowdfunding to newer AI-assisted tools, she looks at what's changing in book promotion and why, even in an AI-driven landscape, human connection remains central. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Sell More Books can be found on SelfPublishingStore.com About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway opens with news that early bird tickets are now available for the Indie Author Lab, taking place alongside London Book Fair in March. He then looks at TikTok's launch of short-form serial video drama as a new outlet for episodic storytelling, before turning to fresh legal developments as major publishers move to intervene in the ongoing lawsuit against Google's Gemini AI, signaling a push toward collective licensing talks. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi's Reach More Readers guidebook and the organization's Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

My guest this episode is Diana Colleen, a Canadian-born, Seattle-based writer whose work is shaped by a life of activism, public service, trauma, and healing. Drawing on her experience with meditation and psychedelic-assisted therapy, her fiction explores climate responsibility, wealth, power, and the possibility of personal and societal transformation. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Diana Colleen is a Canadian, Seattle-based psychedelic facilitator and writer whose work blends consciousness, healing, and social change. After a profound personal transformation through psychedelic-assisted therapy, she committed to storytelling as a way to challenge entrenched systems of power. Her fiction explores the climate crisis, billionaire-ism, and the inner work required for meaningful change, asking what humanity could become if empathy, accountability, and contribution replaced ego and competition. Diana Colleen can be found at her website, dianacolleenauthor.com, and on Instagram, Facebook, Bluesky, and LinkedIn.

Orna Ross and Joanna Penn compare notes from the indie front line, drawing on Jo's new novel and her renewed focus on business basics for ALLi's Indie Author Lab at the London Book Fair, alongside Orna's shift to Substack and a clear-eyed look at what is changing fastest for authors. In this forward-looking conversation, two self-publishing veterans unpack agentic AI, the challenge of staying discoverable in a sea of content, and how permission-based audiences, reader trust, and real-world connection can make authors harder to replace. Show Notes Indie Author Lab 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports from a literary conference setting as Agatha Christie's The Body in the Library enters the public domain. He unpacks new reporting on the Anthropic settlement, including unresolved issues for textbook authors and questions over how much claimants may ultimately receive. Dan also looks at a shift toward video in audio discovery, with Audible testing in-app video promotion and Spotify lowering the bar for podcast monetization. Show Notes Sage, Textbook Authors Settle Dispute Over Anthropic Settlement Guidance (Publishing Perspectives) Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors who narrate their own audiobooks should file for copyright registration of the performance rights in addition to registering the text. Other questions include: What affordable alternatives exist to expensive PO boxes for UK authors who need a postal address for their newsletter Should authors delay book publication if they cannot obtain a Library of Congress control number during a government shutdown How can middle-grade authors market their books while complying with laws around children and content What should authors do when experiencing quality control problems with Ingram Spark orders Should authors enable or disable DRM on Amazon in light of new policies allowing readers to download epub files And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

In this episode of Self-Publishing News, Dan Holloway examines the Nebula Awards' abrupt reversal on AI eligibility rules, moving from disclosure to a blanket ban and sparking debate across the science fiction and fantasy community. He also looks at growing concerns over Amazon's "Ask This Book" feature, including a rare public response from Amazon and renewed questions about licensing, derivative use, and author consent in AI-powered reading tools. Show Notes SFWA Launches, Aborts LLM Tools Nebula Rule Change on Same Day Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this Self-Publishing Advice Conference highlight, discover practical ways to reclaim time and focus for your writing in an age of constant distraction and AI-driven tools. Troy Lambert breaks down seven realistic strategies for using your tools more deliberately and managing your time more efficiently. The session offers grounded, actionable ideas to help writers protect their creative energy, reduce overwhelm, and make consistent progress on their work. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.