#60 Art Sales are 50-50

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes: 👉 Follow us on Instagram: @art_storefronts 👉 Watch the recent IG LIVE. Learn a ton and have some unique insights that 99% of artists and photographers do not have when they’re doing their marketing on Instagram  👉 Podcast: Finish Off Your Dec Strong, Being Ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome 👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3  #artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧

Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.   Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans

Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business

How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases

What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future

We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen this before watch this quick Youtube video to get up to speed https://www.youtube.com/watch?v=HRpAkDpGWWg

Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...  If are asking yourself what the heck is the loop go back one episode first.

I will define the loop, what it is at its core, how to think about it,  and how to use it in different scenarios — both online and offline.  Also... how to super charge it