Customer Transformation: How Emotional Connections Create Lasting Brand Loyalty Featuring Bob Rogers

Creating the Emotional Resonance that Connects Customers and Brands Shep interviews Bob Rogers, a former Disney employee, founder of BRC Imagination Arts and author of DEEP STORY™. He talks about how businesses can build lasting customer relationships by starting with the heart, using storytelling to create emotional connections, and transforming customers’ identities through memorable experiences.    This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How does the Deep Story framework drive customer transformation? How can businesses change a customer's identity through brand experiences?  What is the role of emotional resonance in customer service?  How can companies turn brand engagement into measurable customer action?  How can companies identify the emotional connection between their brand and their customers?  Top Takeaways:    A customer should leave changed in some meaningful way after interacting with your brand. The biggest question isn't what you are selling, but the difference you want to make in your customers.   A purchase becomes more meaningful when it changes how customers see themselves. For example, customers entering a magic shop should have an experience that makes them feel like they can try the magic tricks themselves. Beyond the purchase, a stronger connection forms when customers can see what they can become through it.  Great experiences trigger action. Beyond attracting and impressing customers, a great experience should guide them toward an action (like a purchase, a download, or a subscription) that matters to your business.   Start with the end in mind because when the outcome is clear, every tool and strategy becomes more intentional. Start with what you are trying to do and what you want your customers to feel.   Lasting customer relationships are not built on features and products alone. They are created when a brand connects with something that they care about. Clever advertising may get customers to buy, but an emotional connection brings them back.   Go deep into your audience and, at the same time, into your subject, brand, or product. Look for the positive emotional trigger that exists in both. That emotional resonance connects the heart of your audience to the heart of your brand.  Plus, Shep and Bob talk about Deep Story and how it can transform customers and businesses. Tune in!  Quote:   "Your objective is not just to sell the idea. It's to create a slight change in the customer that causes them to identify with your product or your brand."     About:    Bob Rogers is the founder of BRC Imagination Arts and a former Disneyland Magic Shop magician who was fired from Disney three times and rehired each time. He is the author of DEEP STORY™: A Complete Guide to Creating Transformational Visitor Experiences.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Improve Performance with Gamification and Feedback Shep interviews Jimmy Chebat, founder and CEO of ZIZO Technologies. He talks about how employee engagement and retention can be intentionally designed and improved through positive feedback, gamification, and purposeful organizational design.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   How does employee experience directly impact customer experience?  How can leaders intentionally design a workplace for higher retention?  What is the difference between corrective feedback and recognition-based feedback?  How does gamification improve employee engagement and workplace productivity?  How do you build feedback and recognition into workplace infrastructure?  Top Takeaways:    Employee experience directly influences how customers perceive and interact with a company. If employees feel valued, engaged, and recognized, that positive environment shows up in customer interactions.   High attrition is a design problem, not a people problem. It is a symptom of an organization that fails to support and motivate its employees.  Because of technology, the friction that made it difficult for employees to switch companies, like location limits and time-consuming application processes, have largely disappeared. Organizations must not only work harder but also be more intentional about designing a work experience that retains top talent.  Feedback and recognition are not just perks. They should be built into the workplace experience, so employees know their contributions matter and feel motivated to keep excelling. Employees thrive when they receive regular, positive feedback for good performance, not just corrective feedback for mistakes.  Human behavior is universal, therefore,  can be predictable. Successful companies leverage the science behind that, along with gamification, to make work more interactive, rewarding, and effective.  Leaders can intentionally design work environments that create the right behaviors, motivation, and employee satisfaction, creating an employee experience where people want to stay and do their best.  Purpose makes the job meaningful. While a paycheck matters, today's employees want a sense of purpose and belonging. When leaders ignore these needs, employees feel unmotivated and disconnected.   Plus, Shep and Jimmy share more insights from his new book, The Engagement Architecture, on why teams underperform and how leaders can design an environment that changes that. Tune in!  Quote:   "Workplaces that are mundane, repetitive, and have high attrition need to architect a system that is engaging, rewarding, and provides recognition. This is what drives performance, productivity, and retention."  About:    Jimmy Chebat is the founder and CEO of ZIZO Technologies. With over twenty years in frontline operations, his book The Engagement Architecture guides leaders on designing environments that improve team performance.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

How AI and Behavioral Science Are Transforming Customer Experience    Shep interviews Roger Dooley, keynote speaker and author of The Persuasion Engine. He talks about how AI and neuromarketing tools help businesses predict consumer behavior, measure emotional reactions, and avoid costly customer experience mistakes.     This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:     How can businesses use AI to predict customer behavior accurately?   How can companies use AI and behavioral science to eliminate customer friction?     In what ways can companies use behavioral science to improve customer loyalty?   How do customer expectations directly shape customer experience?   How can predictive AI prevent negative customer reactions during policy or product changes?    Top Takeaways:      AI in customer service has moved beyond automation and support. Today, successful companies use AI to understand customer behavior. By tracking engagement like website clicks or scrolling patterns, companies can determine what customers like and dislike.    Technology such as eye-tracking, biometric sensors, and AI-powered simulators, at one time available only to a limited number of companies due to cost, is now more accessible to businesses of any size.     Customer experience and marketing are deeply connected. Understanding and predicting customer desires isn’t just a marketing strategy. It is an important part of delivering a frictionless, positive experience.    Customer expectations strongly influence how they perceive the experience. For example, when the average customer is told that a bottle of wine is expensive, they tend to enjoy it more. This is seen in their feedback and even in their brain activity.    Small details can have a big impact when it comes to connecting with your customers. When companies remove small perks their customers are used to, the change might put off some loyal customers. Don't underestimate how small gestures can build long-term emotional loyalty.     Plus, Shep and Roger talk about insights from The Persuasion Engine. Tune in!    Quote:     "AI is better than most humans at predicting how people will react emotionally to any communication. Whether you change your loyalty program or alter your customer experience in some way, AI can predict and even prevent negative blowback."        About:      Roger Dooley is an author, speaker, and McCombs Business School lecturer known for bestselling books like Brainfluence and Friction. His newest book, The Persuasion Engine, discusses how AI democratizes powerful marketing tools for organizations of any size.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

How Consistent Values Drive Unforgettable Service   Shep interviews Cheryl Christensen, Sr. Vice President of Operations at Gathering Place. She talks about her journey from frontline roles to leadership at Disney and the impact of culture, service, and growth opportunities.    This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:     What is the best way to handle customer outreach after a bad experience?   What three job responsibilities should every employee in a service company share?   How does servant leadership boost employee engagement and retention?   How can companies turn customer complaints into operational improvement?   What is the best way to handle customer outreach after a bad experience?    Top Takeaways:      Every job, even the simplest ones like bussing tables or cleaning up, can help build leadership skills. Every workplace is a place to grow. When employees are given opportunities to contribute, develop new skills, and take on challenges, a temporary job can become the beginning of a bigger career.    Every employee should be empowered to do the job they were hired to do, take care of the guests or the customers, and pay attention to what needs to be done around them.    Great experiences are not the responsibility of one department. When employees consistently take ownership beyond their immediate tasks, service becomes part of the culture rather than something confined to the customer support department.    A complaint is an opportunity to improve the experience. Responding directly, acknowledging the customer's frustration, explaining what happened, and finding a way to repair the relationship, like inviting them back, can turn a negative experience into a positive one.    The most valuable feedback does not have to come from a formal survey. Sometimes, it comes from employees who work with customers every day and see what delights or frustrates them. Collecting this feedback can help create insights that turn into actions that can improve customer experience.    Leaders who notice employees' talents and give them new challenges help create a place where people want to stay. Because growth is one of the most important things that keeps employees motivated, leaders need to provide an environment where employees feel they can learn new skills and will be rewarded for their effort.    Plus, Shep and Cheryl share customer service stories from her 37-year career journey at Disney and her current role at Gathering Place. Tune in!    Quote:     "Get hooked on your organization's magic. When your skills are recognized, and you're placed in roles where you can truly contribute, it creates meaning for you and the company. Always look for new ways to contribute and go beyond your basic role."     About:     Cheryl Christensen is the Sr. Vice President of Operations at Gathering Place. She had a 37-year career with the Disneyland Resort, where she held leadership positions in Operations and Human Resources.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

How Values Drive Company Culture and Customer Satisfaction    Shep interviews Paul Ingram, Kravis Professor of Business at Columbia Business School and author of What Do You Really Stand For?. He discusses how aligned organizational values create a stronger company culture, improves employee retention, and ultimately enhances the customer experience.    This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:      How does aligning corporate values with personal values improve customer experience?  Why is value alignment critical for increasing employee retention and engagement?   How do a company’s core values influence customer buying decisions and brand loyalty?   What role do leaders play in modeling and sustaining an authentic company culture?   How does hiring for shared values impact culture and workplace satisfaction?   Top Takeaways:      Companies whose values are aligned with leadership, employees, and customers create a smoother, stronger connection.     An organization's culture reflects the values of the employees who make it up. When employees work in an environment that shares the same values that they have, they are more motivated and collaborative. The organization becomes a "destination employment," where they are excited to show up every day and are happy to stay long-term.   For company values to be authentic and effective, leaders must personally demonstrate and model them. Their voice is much more amplified as employees look up to them. If there’s a disconnect between what is articulated at the top and leadership's actions, employees become disengaged, and it shows in how they interact with customers.    Customers are more likely to buy from brands that embody values similar to their own. When a company authentically represents what matters to its customers, it influences their purchasing decisions and long-term support.    Research shows that employees deeply aligned with company values require a 40% salary increase to leave their jobs. Hiring for values rather than just skill nurtures a culture where people want to stay and contribute.    Culture is a collective product of everyone’s values and beliefs. While you can guide culture and select people who share your principles, authentic values cannot be forced onto employees.   By encouraging people to share what makes them distinct, companies create a culture where employees feel seen, fulfilled, and invested in the team's success.    Keeping reminders of personal values accessible, whether it is written in a notecard or printed on a mug, can help you ground your actions and weigh your decisions against what truly matters to you.    Plus, Shep and Paul discuss the importance of shared values in different industries like music and sports. Tune in!    Quote:     "Any two entities interact more smoothly and more productively if their values are aligned."    About:      Paul Ingram is the Kravis Professor of Business at Columbia Business School and the author of What Do You Really Stand For?  a book focused on helping individuals and organizations identify and align their core values.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Leveraging AI Efficiency and Human Insight  Shep interviews Filip Jaskólski, Chief Product Officer at Text. He talks about how customer service, empowered by AI and human collaboration, can shift from being a cost center to a revenue generator for businesses.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can customer service move from a cost center to a revenue generator?    What is the ideal balance between AI automation and human agents in customer support?    How can companies use AI to boost upselling and product recommendations?    Why should businesses transition from reactive to proactive customer service?    What metrics actually matter when evaluating AI in customer support?   Top Takeaways:    Customer service has evolved beyond being a support center. When done strategically, it can be an important contributor to customer retention and revenue.      Every interaction with customers is an opportunity to gain valuable information about what they want or need. Aside from answering questions and solving problems, successful companies use these customer signals to improve their products and services.     By analyzing and interpreting not just the words that customers use but also the intent and context behind interactions, AI becomes an essential tool for providing personalized recommendations.     The potential for upselling and cross-selling exists in every customer conversation, not just in face-to-face interactions. Automated systems are now sophisticated enough to identify when recommendations are relevant and welcome, turning customer support channels into points of sale.     The goal is not to fully automate contact centers. Instead, successful businesses strive for a balance between AI and human strengths. For example, AI can sort through large numbers of inventory to suggest products that match the customer's needs. At the same time, human agents are capable of empathy and judgment that are essential in building a lasting connection with customers.     Revenue, satisfaction, and loyalty are the biggest indicators of success in using AI to enhance customer and employee experience. Often, companies get stuck measuring how many customers interact with AI, or how fast problems are resolved while missing out on real opportunities for growth.     Plus, Shep and Filip discuss why businesses should be proactive rather than reactive when interacting with customers. Tune in!  Quote:   "With the technology that we have today, AI can help us go deeper in our relationship with customers. We can analyze so much data and context to match what our customers need to what we can offer."      About:    Filip Jaskólski is the Chief Product Officer at Text. He drives product strategy and development with a focus on practical, scalable AI-powered customer experience solutions.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Balancing Productivity and Customer Satisfaction with Automation  Shep interviews Jeff Fettes, founder and CEO of Laivly. He talks about how organizations can integrate AI across the entire customer service journey to empower agents and advance business goals rather than relying on vanity metrics.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How do you measure true ROI on AI in customer service?   What customer service metrics should companies track to evaluate AI success?   Why do most customer service AI implementations fail?   How can contact centers integrate AI across the entire customer journey?   Should AI in customer support be used to replace human employees or assist them?  Top Takeaways:    Use AI in customer service because it is beneficial, not just because it is new. AI should be implemented when it makes processes genuinely easier or better for customers. It is about evaluating what your customers, employees, and organization need and then using AI to deliver that.  Limiting AI to the beginning of your interaction adds unnecessary cost and frustration, especially if the customer still needs to speak to a human later. For better impact, integrate AI into every stage of the customer service journey where appropriate.  When customers move from AI to human agents, history and the details of the interaction should be transferred seamlessly. This way, agents do not need to ask questions that force customers to repeat themselves.  The goal of AI should not be to replace staff but to support them. It should enhance the capabilities of your existing team and help them to reach your organization's unique goals.  Many leaders claim their AI projects are successful even when they're over budget or delayed. A study by Laivly found that 65% of leaders called their most recent AI initiative successful even though, in reality, 43% of AI projects are delayed or stalled, and 53% went over budget.  Don't measure AI by the percentage of customers it touches or deflects. Focus on how it improves productivity and customer satisfaction metrics that you have set within your organization. AI is only successful when it delivers results that are important for your business and improvements that are meaningful to your customers.  Plus, Shep and Jeff discuss more stats and insights from The AI Paradox: Everyone Thinks They’re Winning. Tune in!  Quote:   "Customers only want to participate in AI if it's going to be good for them, if it's going to be easier for them, if it's going to make their lives better, and if they like it."    About:    Jeff Fettes is the founder and CEO of Laivly, a platform that addresses customer experience challenges by integrating artificial intelligence, machine learning, and automation into customer service workflows.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

The Return on Investment of Good Customer Reviews  Shep interviews Daniel Vivarelli, founder of Starloop. He talks about how customer reviews build business reputations and Starloop’s unique model of planting a tree for every review to drive ethical engagement and market leadership.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why are customer reviews important for SEO and lead generation?  What is the difference between customer surveys and online reviews?  How do positive online reviews impact customer price sensitivity?  How can businesses use negative reviews to improve their brand reputation?  What is the best way to get more Google reviews ethically?  Top Takeaways:    Google reviews have evolved from a nice-to-have to one of the main factors customers consider in their decision-making process. In today’s competitive environment, businesses with the most reviews and the highest ratings attract the most clients.  While both surveys and online reviews offer customer feedback, reviews deliver additional value because they are public and influence a brand's reputation. Surveys provide private insights to the business, but reviews contribute directly to marketing by enhancing trust and credibility online.  Online reviews are especially valuable for local businesses whose reputation is their brand. Positive reviews can be the deciding factor when customers compare options in search results.  Businesses with positive reviews online not only receive more inquiries. They also see a shift in how customers approach the business. With a strong online reputation, customers are less likely to ask about prices. They get inquiries focused on booking services or making purchases, since most of their usual "objections," such as value for money or quality, are already addressed by other customers' reviews.  Negative reviews are important, too. While every business should avoid getting negative reviews, their presence is an opportunity for businesses to demonstrate how they show up for customers when something goes wrong.    Building a solid reputation through reviews is a gradual process, but it offers lasting benefits. Leveraging free tools like the Google Business Profile (which is free!) to accumulate genuine reviews is a high-return strategy for long-term business growth.   Plus, Shep and Daniel discuss how planting one tree for every review motivates customers and benefits businesses. Tune in!  Quote:   "Whoever's got the most reviews and the highest rating is the one that's going to attract the people they seek to serve."    About:    Daniel Vivarelli is the founder of Starloop. He created the platform in 2016 to help local businesses grow by harnessing trust, reputation, and genuine customer feedback.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Employee Engagement for Better Customer Outcomes    Shep interviews Mark Valentino, Head of Business Banking at Citizens Bank. He talks about engaging and retaining the new generation of employees by creating a workplace culture that prioritizes meaning, flexibility, and personal growth. Shep has often written that what happens inside of an organization is felt by customers on the outside. Creating the best workplace culture positively impacts the customer experience.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How are Gen Z employees changing workplace culture?  How does employee satisfaction relate to customer satisfaction?  Why is flexibility important for retaining today’s workforce?  How do younger generations redefine professional success?  How does improving the employee experience lead to better customer service?  Top Takeaways:    Today's young workforce expects a different career path compared to previous generations. Many no longer want or expect to stay with one company for their entire career. Instead, they are more interested in new experiences, learning new things, and feeling that their work has purpose.   A recent survey from Citizens Bank shows that younger workers value meaning and opportunity over titles or tenure. For employers, this means that engagement, personal and professional growth should be prioritized over pay or seniority.  Money is no longer enough to keep employees. While money is important, the new generation is more interested in work that aligns with their values. They want to feel like their efforts matter and that they are making a positive difference.   Flexibility means more than just working from home. It can include flexible hours, opportunities to work in different locations, and even the ability to move between roles or projects within the same company. For example, Google has allowed some of its engineers to spend time on projects outside their scope. This allowed them to work on projects they were interested in, so they could learn from them and gain fresh, innovative ideas.   When workers feel connected to the people they help and the communities they serve, their jobs become much more meaningful. When employees take pride in what they do, customers and the company benefit.  Plus, Shep and Mark discuss Citizens Bank’s credo, which centers around its three pillars: colleagues, customers, and community. Tune in!  Quote:   "If we want to engage this next generation of workforce, we have to be prepared for them to come in and work on a specific project or a specific mission. Hopefully, we can create enough meaning around it that they will want to stay.."    About:    Mark Valentino is the Head of Business Banking at Citizens Bank. He oversees strategy and growth for commercial banking nationwide and brings 17 years of experience in finance and healthcare.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Using AI to Enhance, Not Replace, Customer Relationships with Natalie Beckerman  Balancing AI Efficiency and Humanity in Customer Service  Shep interviews Natalie Beckerman, Chief Business Officer at iQor Inc. and author of When Did You Stop Caring? She talks about why organizations need to balance efficiency and humanity in customer service.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   How can businesses balance technology and human interaction in customer service?  What impact do automation and AI have on customer loyalty?  Why is human connection still important in customer service?  What mistakes do companies make when focusing only on efficiency?  How can companies merge technology with empathetic customer service?  Top Takeaways:    Companies often rush to implement automation, AI, and digital solutions to enhance efficiency, but these should not come at the expense of human connection. Technology cannot replace human connection, especially in critical or emotionally charged situations.  Sustainable businesses use technology to support their customer service representatives, not to eliminate them. Combining AI with human empathy, rather than relying solely on automation, creates a better experience for customers and employees.  "Lazy AI" is when businesses use automation or artificial intelligence to deflect customer issues and cut costs. However, it increases customer frustration by making the experience more complicated.   Technology and humanity are not mutually exclusive. While automation and AI drive efficiency, the human element is still crucial for building trust and loyalty. They should complement each other to create a better customer experience.   Test your own customer experience. Leaders should experience browsing through their website, calling customer support, or trying to shop their own product to gain firsthand insight into where technology can create friction or where more human connection is needed.    We are in a "caring recession" where many companies treat caring as optional. Caring is a competitive advantage and a leadership strategy. Caring for both customers and employees drives higher revenue, better retention, and sustainability.  Plus, Shep and Natalie talk about the Beckerman Caring Challenge and more insights from her new book, When Did You Stop Caring?. Tune in!  Quote:   "Caring is a competitive advantage."  About:    Natalie Beckerman is the Chief Business Officer at iQor Inc. and author of When Did You Stop Caring.  She is inducted into the CCWomen Hall of Fame and is among the CX Network Top 30 Contact Center Leaders.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices