#393 - Combating Fake Reviews in the World of E-Commerce with Ming Ooi

Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships.   Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-scale orders, and discuss the delicate balance of fostering lasting, win-win partnerships with suppliers. Stepping further into innovation, we examine the tactical moves necessary for crafting unique products and securing coveted exclusivity deals, emphasizing the significant role of strong factory relationships and the art of protecting one's intellectual property while maintaining a competitive edge.   As we close the episode, we pivot towards the pursuit of business profitability and the nuanced strategies that can lead to a lucrative exit. He’ll share insights into optimizing financial metrics such as EBITDA margins, COGS, and advertising spending, all while keeping an eye on the broader picture of portfolio profitability. The conversation wraps up with a look at the rise of TikTok Shop in the e-commerce ecosystem and the immeasurable value of community in accelerating business growth. Finally, a gentle reminder that a well-curated mental diet, rich in quality information, is as vital to your success as the nourishment you choose for your body. In episode 395 of the AM/PM Podcast, Kevin and Lyden discuss: 11:05 - Navigating Supplier Negotiations Successfully 16:50 - Building Relationships in International Business 19:00 - Challenges With Production Costs 22:09 - Sourcing Challenges in Global Market 30:07 - Product Development for Better Pricing 33:49 - Navigating Innovation and Supplier Relationships 36:04 - Product Development Supplier Relationships 42:04 - Identifying the Biggest Wastes 40:18 - Strategies for Business Profitability and Growth 45:56 - Portfolio Optimization Through Quintile Analysis  49:39 - Diversifying E-Commerce Market Strategies  50:42 - Mastering Amazon and Building Communities 52:53 - Importance of Like-Minded Networks 57:00 - Kevin King's Words Of Wisdom

Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective.   This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond borders, addressing the logistical and cultural peculiarities, including the widespread practice of cash on delivery and Amazon's ingenious approach to tapping into India's e-commerce explosion. It's an enlightening discussion for any seller eyeing global expansion, especially in one of the world's most rapidly evolving markets.   Wrapping up, the focus shifts to the precision of data analysis and the strategies that separate the big players from the small. From dissecting Amazon's A9 algorithm to understanding the critical role of negating non-performers and day parting, Neha and Kevin share their hands-on experience and insights, equipping you with actionable tactics. Whether you're launching your first product or refining your ad spend, this centennial episode is packed with under-the-radar techniques and wisdom to help you enhance your brand's online visibility and skyrocket sales. Join us for this journey through the maze of Amazon advertising, where we celebrate knowledge, growth, and the future of e-commerce. In episode 394 of the AM/PM Podcast, Kevin and Neha discuss: 00:00 - Insider Insights on Amazon Advertising 00:13 - Insights on PPC Optimization for Sellers 01:18 - Experience in E-Commerce and Amazon Ads  07:48 - E-Commerce Growth in India 09:48 - Logistics Challenges in Indian E-Commerce  15:41 - E-Commerce Trends in India and Abroad 20:52 - Automating Inventory Management for Ecommerce 27:42 - Amazon PPC Strategies and Best Practices 34:37 - Factors Affecting ECTR on Amazon 38:19 - Amazon Advertising Strategy and Data Analysis 41:00 - Boosting Low-Performing ASINs  46:24 - Making PPC Fun to Talk About 47:00 - Kevin King's Words Of Wisdom

Ming Ooi, the co-founder of Fakespot.com and a mastermind in unveiling the opaque reality of Amazon reviews, joins us for an illuminating conversation that will change how you perceive online shopping. Born from a blend of Singaporean roots and Oklahoma upbringing, Ming's fascinating journey through the e-commerce landscape led him to confront the challenge of deceptive reviews head-on, birthing a platform dedicated to consumer enlightenment. Our discussion traverses the origin story of Fakespot.com, Ming's revelations on his pre-marketplace days with Amazon, and the critical mission to inject honesty into the digital consumer experience.   As Ming narrates the astonishing rise of Fakespot, from a burgeoning user base to over a million, we peel away the layers of strategy and resilience that propelled the startup's growth. He candidly shares the initial forays into affiliate marketing with Amazon, the unexpected twists that forced a pivot away from traditional revenue models, and the inner workings of leadership dynamics that shaped the company's trajectory. This adventure through the monetization labyrinth reveals not just the trials of a tech startup but also the ingenuity required to thrive in the competitive world of online review verification.   Our episode culminates with a forward-looking gaze into the ever-shifting sands of e-commerce, where Ming offers profound insights into the role of AI in discerning the authenticity of reviews and the future landscapes where these digital critiques will evolve. We exchange anecdotes with the online seller community, dissect the enigma of 'supernova products', and confront the stark realities of review manipulation. Ming leaves us contemplating the need for a vigilant consumer ethos in an AI-enhanced marketplace and extends an invitation to dive further into this critical dialogue. Join us as we unravel the complex tapestry of trust, deception, and innovation that defines the modern e-commerce review ecosystem. In episode 393 of the AM/PM Podcast, Kevin and Ming discuss: 00:00 - Exploring Fake Amazon Reviews With Ming Ooi 03:14 - Review Authentication Startup Collaboration 07:01 - Amazon's Impenetrable Firewall Explained 11:17 - Utilizing Social Media for Fakespot's Marketing Success 11:47 - Monetizing a Review Website With Data 15:38 - Monetizing High Conversion Rates  17:57 - Monetizing Data for Financial Companies 20:03 - Amazon Review Management Analysis and Challenges 23:17 - Navigating Amazon Seller Feedback and Product Reviews 29:21 - Amazon Product Listing Strategy Failure 31:05 - Amazon Acquisition Talks and Fake Reviews 34:53 - Fake Reviews in E-Commerce Industry 36:09 - AI, Reviews, and FakeSpot Analysis 41:44 - Trusting Product Reviews  45:01 - The Future of E-Commerce Reviews 47:25 - Trust in Technology and AI 52:00 - Kevin King's Words Of Wisdom

Imagine transforming a simple book-flipping hustle into an empire within the ever-competitive Amazon marketplace. That's the extraordinary leap Amanda and John Balcazar, our distinguished guests, made—crafting a successful brand in the pet industry through the finesse of Amazon FBA. Their tale is one of grit, strategy, and the unique bond of navigating business waters as life partners. Journey with us as we unveil the insights that propelled them from flipping pages to dominating pet product sales, all while strengthening their relationship amidst the demanding e-commerce tides. John's military precision, honed from his Marine Corps days, meets Amanda's entrepreneurial savvy to form a duo whose strategies are as disciplined as they are innovative. They regale us with stories from the adrenaline-laced early days of garage sale treasure hunts to the calculated arena of private labeling. Discover how their devotion to constant evolution and their keen ability to spot the shifting currents in the marketplace have anchored their brand's position at the forefront. The Balcazars embody the agility and foresight necessary to cut through the noise of commodity-based retail, outlining the significance of customer loyalty programs, product quality, and the art of scaling a brand with integrity. In the heart of our discussion lies the couple's approach to nurturing both a thriving business and a flourishing relationship. They candidly share the tactics they employ to stay competitive, including adapting to new Amazon fee structures and optimizing warehouse operations. But beyond the logistics, they reflect on the harmony required to sustain a partnership wherein work and life are intertwined. Their story isn't just about building a brand; it's about crafting a life where success is measured not just by sales, but by the strength of their union and the happiness of their customers. Join us for a conversation that's as much about the nuances of Amazon selling as it is about the power of partnership and shared vision. In episode 392 of the AM/PM Podcast, Kevin, Amanda, and John discuss: 00:00 - Power Couple Discusses BDSS Experience 01:44 - Remembering Our First Meeting 05:47 - Billion Dollar Seller Summit Hawaii 08:05 - Impactful Insights From Event Attendance 09:27 - Military Background and Business Transition 17:33 - Reselling, Private Labeling, and Amazon Strategies 18:10 - Garage Sale Treasure Hunting Strategy 22:23 - Phasing Out Old Inventory for Profit 27:45 - Strategies for Selling Commodity-Based Products 28:29 - Product Differentiation in Competitive Markets 33:25 - Building a Dog Chew Brand 41:05 - Focus on Supply Chain Management Plans 45:30 - Running a Business as a Couple 48:39 - Business Partnership Like Marriage 54:30 - Kevin King's Words Of Wisdom

Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony.   Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers for this dynamic duo; it was about strategic sales across eBay Australia, Shopify, and Amazon, about riding the wave of market fluctuations, and about fostering a tight-knit community that's as invested in their products as they are.   At the end of our conversation, the spotlight shines on the art of diversification and the power of “customer-centric” design. Listen intently as our guests lay bare their strategy for expanding from a single hit product to a diversified line that caters to the evolving needs of their customers, including the unexpected rise in car living essentials. With a narrative that seamlessly weaves from tales of business acumen to heartwarming moments of mentorship, Fernando and Mariana's story is an invaluable playbook for any aspiring Amazon entrepreneur with a partner in both life and business.   In episode 391 of the AM/PM Podcast, Kevin, Fernando, and Mariana discuss: 00:00 - Couple's Journey From Brazil to Australia 05:35 - Couples in Business: How To Make It Work? 10:28 - Mix of Accents From Multicultural Backgrounds 11:47 - Entrepreneurial Journey Through Different Ventures 14:14 - eBay Dominance in Australian E-Commerce 16:33 - From Camping to Successful Amazon Business 17:48 - Unique RV Accessory Sourced From Japan 22:04 - Expanding Product Range for International Markets 28:22 - Product Quality and Competition Challenges 29:15 - Challenges of Financing and Scaling Up 33:37 - Shopify Expansion Strategies and Challenges 34:41 - Diversifying Sales Strategy for E-Commerce 39:12 - Business Operations and Growth Expansion 40:28 - Product Diversification and Customer Engagement 48:45 - Customer Feedback Drives Product Success 52:12 - Encounter at Helium 10 Summit 55:00 - Kevin King's Words Of Wisdom

Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand.   Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprising wins traditional print ads can still offer, illustrating how these time-tested techniques can flourish in the digital domain.   We round out this episode with an introspective look at mental health in the entrepreneurial realm, blending professional growth with personal well-being. The discussion charts a course through yoga practices, personal development, and the transformative power of consciousness work. Brian also shares his latest insights on Amazon PPC trends and the promise of AI, ensuring you leave with actionable techniques and a renewed sense of purpose both in your business and personal life.   In episode 390 of the AM/PM Podcast, Kevin and Brian discuss: 00:00 - E-Commerce Strategies and Success Stories 00:15 - Entrepreneurship and Success Missing Element 04:44 - Evolution of E-Commerce 08:53 - Partnership in UBID Going Public 12:08 - Evolution of Digital Advertising 12:30 - Super Bowl Ad Placement and ROI 16:58 - E-Commerce Strategies for Amazon and Shopify 18:33 - Amazon Business Success and Growth 27:01 - E-Commerce Sales Funnel Strategies 27:41 - Building and Utilizing Buyer Lists 36:54 - Maximizing Outside Traffic for Amazon Sellers 40:13 - Marketing With Print Media Lists 44:07 - Cost-Effective Marketing Strategies 45:31 - Entrepreneurial Success and Mental Health 53:44 - Actionable Techniques for Amazon Sellers 54:20 - Kevin's Words Of Wisdom

Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit.    Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the intricate dance with brokers and aggregators, is nothing less than a playbook for aspiring Amazon sellers.   As we follow Sumana's journey, we step into the shoes of someone who's not just conquered e-commerce but continues to reinvent success on her own terms. Now, as she prepares to sell another brand and anticipates attending BDSS for further enlightenment, her story serves as a beacon for those yearning to venture beyond their comfort zone. Sumana's invitation extends beyond this episode ready to connect and share the wisdom of a journey well-traveled. In episode 389 of the AM/PM Podcast, Kevin and Sumana discuss: 00:00 - From Banking to Amazon Millionaire 03:19 - Event Planning For Networking Events 07:32 - Career Path in Banking  11:32 - Discovering Amazon Business Listings  15:46 - Starting An Amazon Business With SBA Loans 20:49 - Adapt to Business Challenges Quickly 27:30 - Business Strategy and Growth Through Acquisition 30:26 - Inventory Management and Profit Growth  33:47 - Selling a Business for Millions 35:18 - Valuation Discrepancy in Business Sale 37:34 - Multiple Offers Lead to Successful Sale 45:22 - Entrepreneurial Success and Future Plans 48:20 - Success Through Smart Business Decisions 51:20 - Kevin King's Words Of Wisdom

Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.   We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.   We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.   In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss: 04:27 - Women's Representation in the Amazon Space 06:21 - Agency Selection and Amazon Advertising Expertise 09:49 - PPC Audit Qualification Process  17:59 - Amazon Advertising Opportunities and Challenges 18:51 - Common Misconceptions in Amazon Advertising  21:55 - Targeted Marketing Strategies for Brands 29:14 - Driving Sales Strategy for Amazon Brand 35:08 - Amazon Advertising Strategy Insights  37:10 - Analyzing Brand Metrics for Industry Comparison  40:11 - Cost Per Acquisition and Lifetime Value 43:26 - Analyzing Amazon Advertising Strategies  47:05 - Impact of AI on Amazon PPC Strategy 50:21 - Amazon's AI-Driven Advertising Strategies  57:30 - Amazon Advertising and Stage Presence  59:50 - Kevin's Words Of Wisdom

In episode 387 of the AM/PM Podcast, Kevin and Michael discuss: 02:52 - Tax Advantages of Moving To Puerto Rico  06:33 - Splitting Time Between Michigan and Puerto Rico 09:42 - Amazon Entrepreneur Community in Puerto Rico 11:43 - Affordable Real Estate in Entrepreneur Community 15:18 - Strategic Tax Benefits in Puerto Rico 19:13 - Managing Seasonal Inventory Challenges 21:01 - Strategies for Higher Product Margins 27:29 - Product Warranty and Marketing Strategy 32:02 - Streamlining Warranty Claims Process 35:41 - Warranty and List Building Automation System 37:09 - Leveraging Email Lists for Product Launches 41:04 - Product Accessibility and Opt-in Strategy 48:43 - Streamlining Warranty Registration for Amazon Sellers 50:20 - Brand Building and Consulting Programs 54:20 - Kevin's Golden Nugget Tip

Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.   Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates.   Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike. In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss: 01:16 - Adventure Cruising vs Traditional Cruises 05:49 - SEO Mastery and Algorithm Changes 06:26 - Impact of AI on Writing 16:26 - Monetizing Content Through Amazon Influencer Program 18:10 - Monetizing a Blog With Affiliate Links 22:35 - Benefits of Live Streams for Amazon  27:32 - Product Promotion and Influencer Partnerships 38:18 - Future of Influencers and Bloggers 39:15 - Influencer Industry Trends and Concerns 40:52 - Influence and Authenticity on Amazon  46:58 - Diversifying Income With Affiliate Programs 50:00 - Kevin's Words Of Wisdom