447: Consumer insight: Meat labels and aisles

Mastering milk replacer, weaning, and maximising growth are discussed as AHDB Knowledge Exchange Manager (Dairy) Laura Awdry concludes her two-part series looking at calf potential. Laura's joined by Ginny Sherwin, a Clinical Associate Professor at the University of Nottingham's School of Veterinary Medicine and Science. Useful links Calf milk replacer energy calculator | AHDB Calf management | AHDB Youngstock housing | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

In the first of two episodes about rearing calves, AHDB Knowledge Exchange Manager Laura Awdry is joined by award-winning Dorset dairy farmer Lauren Fincham. The focus of their discussion is youngstock rearing, including colostrum and feeding management to get the best out of heifers and beef calves later in life. Useful links Calf management | AHDB Colostrum management for dairy calves | AHDB Semen usage calculator | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles? Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle. Useful links Consumer insights: Optimising red meat labelling | AHDB https://www.youtube.com/watch?feature=shared&v=DZqAG9Giuo0 Retail and consumer insight | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

Succession is a subject that is applicable to all farming business, but do you know how to approach your family to begin talking about it? AHDB Senior Engagement Manager Amy Hughes chats to Lyn Sykes, globally renown succession expert, covering the basics of starting difficult conversations, what it means to be good at communication, seeing things from both sides and how to talk about and address ‘touchy’ situations early, so they don’t become difficult in the future. ** We are holding a number of Discuss the Undiscussabull™ workshops with Elaine Froese, a farm family coach, in October (see link below for more details) ** Useful links Discuss the Undiscussabull™ | AHDB Business changes and succession: talking things through | AHDB AHDB Food & Farming / Skills and succession (audioboom.com) Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

Given maintaining a positive reputation of dairy is crucial to underpinning the future success of the industry, Knowledge Exchange Manager James Hague looks at how AHDB works with retailers to promote milk and its products in the aisles. Joining James is Senior Account Manager (Domestic Marketing), Stasha Napior-Kowska, to discuss her role in campaigns such as Let's Eat Balanced and more besides. Useful links Let's Eat Balanced | AHDB Dairy markets | AHDB A sweet spot for ice cream sales | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

Following a wet start to the grazing season, AHDB Dairy Knowledge Exchange Manager Daisy Green looks at the impact this has had on grass quality and milk production at the mid-point and how careful management is essential for a successful close to the round. Joining Daisy is pasture-to-profit consultant Bess Jowsey and AHDB Forage for Knowledge farmer Richard Tucker to discuss what they’re seeing on farm, and how they're managing this so-called "green drought". Useful links Curious about clover? | AHDB Forage for Knowledge | AHDB Profit from your pasture | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]

Milk Every Moment is a new milk-focused marketing campaign we've launched in collaboration with British Universities and Colleges Sport (BUCS). AHDB Knowledge Exchange Manager Jess White finds out more about the push to empower the next generation from some of those involved. Useful links Milk Every Moment | AHDB Empowering the next generation with the Milk Every Moment campaign | AHDB BUCS British Universities & Colleges Sport (BUCS) Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

John Bates lifts the lid on what AHDB's doing to educate the next generation about the origins of their food. From school farm visits to getting ingredients into schools, John and our Head of Education, Roz Reynolds discuss these initiatives in detail with the help of teachers and a beef farmer who've been involved. Useful links Education | AHDB School farm visits support programme for farmers (England and Wales) | AHDB Students thrive in kitchen thanks to funded ingredients programme | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

Following a difficult winter, AHDB Beef and Lamb Engagement Manager Emma Steele looks at how sustainable forages like lucerne can help us adapt to changing weather patterns, balance soil health, improve livestock performance and increase profitability. Joining Emma is Monitor Farmer and Farmers Weekly Beef Farmer of the Year, Ian Farrant, and Paul Morgan, Germinal Sales Manager and forage guru. Useful links Germinal- Ask an expert AHDB Weather Hub Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected] 

We mark 80 years of the Recommended Lists for cereals and oilseeds (RL) which has been delivering trusted, independent variety information since 1944. Join presenter Carolyn Smith for a potted history, with contributions from some of those who have helped shape the RL, and others who have relied on the guide. Useful links Recommended Lists for cereals and oilseeds (RL) | AHDB A brief history of the Recommended Lists (RL) | AHDB Variety selection tools for cereals and oilseeds | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]