
What does it really mean to be an artist today? In this eye-opening solo episode, let’s peel back the curtain on the often-unspoken systems of the art world. From art school degrees and gallery representation to grants, residencies, and direct-to-collector sales, I will offer an honest, reflective, and sometimes humorous look at the evolving ecosystem of how art is created, valued, and sold.
Key Takeaways:
- Photography is Art: Claiming your identity as an artist is the first step in seeing your work differently—and valuing it accordingly.
- Direct-to-Collector Sales Are the New Frontier: Artists no longer need to rely solely on galleries. Selling directly is now a viable, respected path.
- Understanding the Institution: The traditional art world—grants, residencies, commercial galleries, and biennials—still holds sway and comes with specific rules.
- Primary vs. Secondary Markets: Explains how art sales move from artist to collector (primary) and from collector to collector (secondary), and why it matters.
- Educational Pathways: A BFA may open doors in galleries, but success doesn't require formal education—especially as norms shift.
- Know Your “Why”: Are you in this for legacy, impact, income, or all three? Your goals determine which branch of the art world tree you climb.
Conclusion:
This episode is a deep dive into the broader art economy and your potential place within it. Whether you're just starting to monetize your photography or you're questioning your next move, I encourage you to zoom out, explore the full landscape, and most importantly—ask yourself: What do I really want? Because understanding the system helps you play your game, your way.
If this episode sparks curiosity, don’t miss related episodes:
- Ep. 32 – Passion or Profit? You Decide
- Ep. 34 – Unlocking Your Success: Your Four Biggest Struggles
- Ep. 35 – Building Your Dream Photography Business
- Ep. 50 – Creating a Body of Work
- Ep. 51 – Top 10 Website Mistakes
- Ep. 52 – What It Takes to Make It
Visit afterdarkphotographypodcast.com for show notes, resources, and more ways to dive deeper.
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