AdExchanger podcast

The Brand Safety Balancing Act

30.12.2025

AdExchanger

0:00

53:14

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.

Flere episoder fra "AdExchanger"

The Brand Safety Balancing Act
vor 12 Stunden
53:14
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
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58:51
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56:11
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54:59
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.
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54:55
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Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.
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58:52
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

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