Betterment's 'Anti‑Marketing' Machine

Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.

The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Performance meets brand and measurement "at the speed of culture."