Webflow Conf: Source, MCP and the pivot to marketers

Most SaaS teams obsess over homepage sections that barely move conversion. Daniel Apró and Leonardo Zamboni rank the components of a B2B SaaS homepage from essential to redundant, and the pattern is hard to ignore. If your offer is not obvious on the first screen, nothing below it saves you.Chapter overview:(0:00) Intro and tier list setup(3:00) ROI calculators and FAQ sections(8:27) Metrics, live chat and trust signals(13:30) Why the hero makes or breaks the page(18:46) Badges and logo strips(22:47) The offer: the section that matters most(26:03) CTAs, demos and testimonials(35:08) Pricing, mega menus and case studies(42:51) Use cases, CTA blocks and resources(50:21) Final takeaway: clarity winsHosted by Daniel Apró and Leonardo Zamboni from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Claude Motion builds animation from code instead of generating pixels, which gives designers control over every element without touching a keyframe. Leo and Jelle test Anthropic’s new motion tool on a Noco promo and break down what code-based motion changes for how a product shows up on the web.Chapter overview(0:00) Claude Motion is code, not video(1:39) What it does and why code beats pixels(5:09) Why Anthropic moved into motion(7:45) What it unlocks for designers(10:18) Live demo: prompt, assets, first output(13:59) Tweaking scenes, text, and style(18:27) Export, sharing, and what comes nextHosted by Leonardo Zamboni and Jelle Bot from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Webflow Conf 2026 was not aimed at builders. It was aimed at marketers, and that changes what a Webflow developer is for. Jannes and Daniel break down Source, Campaigns and Assets, and what the pivot means for teams running B2B SaaS websites on Webflow.Chapter overview:(0:00) Who Webflow Conf 2026 was really for(1:00) Source: Webflow's agentic marketing layer(2:08) Campaigns and Assets(5:03) A hard pivot to marketers and the builder reaction(9:53) How the Webflow developer's role changes(12:07) AEO, legacy sites and why modular structure matters(13:25) The Webflow MCP in practice: CMS wins, UI limits(16:32) Lock-in, beta features and staying critical(17:37) Enterprise vs seed stage: AI stack or Webflow(21:36) Keep developers in the loop, keep checking AI outputHosted by Jannes de Wilde and Dániel Apró from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Every company is trying to build an AI brain. Most bolt a chatbot onto their docs and hit the same wall: the knowledge stays siloed. Ian Piepenbrock and Wes Botman break down how Noco built a real company brain, an LLM-maintained knowledge base in the spirit of Andrej Karpathy's LLM wiki, that the whole team works from and that keeps itself current.Chapter overview:(0:00) What a company brain actually is(3:55) Why it beats a single-model AI project(8:20) A brain that updates itself(11:00) Use cases already live: summaries, content, Trello snapshots(13:40) The architecture: sources, storage, governance(16:20) Turning website visitors into real outbound(22:40) Coco as an AI teammate(27:40) A sharper input layer for designHosted by Ian Piepenbrock and Wes Botman from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Motion design used to mean a specialist, dedicated software, and hours of manual key framing. Jelle and Leo show how a marketing person or web designer can now generate a full set of on-brand assets from a single prompt and animate them right inside Figma, no animation background needed.Chapter overview(0:00) Intro and weather check-in(1:36) Creating and animating assets without a specialist(5:05) Prompting Claude to generate eight assets(8:35) Prepping the Figma file: style guide and formats(10:04) Bulk-editing text across every asset(11:40) Using Figma's AI agent to create variants(15:40) Animate mode: rotating a shape with a prompt(18:29) Preset animations for titles and text(19:46) Generating and animating an AI image(22:44) Walkthrough: connecting Claude to Figma via MCP(24:00) Export options and the case for Lottie(28:42) What AI actually changes for designersHosted by Jelle Bot and Leonardo Zamboni from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Webflow's co-founder Bryant Chou spent twelve years making websites easy to build. His new company, Ploy, is a bet that the website itself should run your marketing. Ian and Daniel put that premise under pressure: does an all-in-one, agent-first platform hold up, or does it spread too thin?Chapter overview:(0:00) Welcome Bryant Chou, co-founder of Webflow(1:09) Why build again after Webflow(2:43) What Ploy actually is(5:10) Agent-first, without spreading thin(8:32) Trust, product, and outcomes in the age of AI slop(11:35) Live demo: clean code and the design system(15:10) Figma to Ploy and the Website Slurper(24:39) Reverse proxy: keep Webflow, add AEO pages(28:00) Account-based marketing and visitor enrichment(37:44) Why agencies win with Ploy(43:00) How Ploy became a marketing brain(47:40) Markdown memory and the hive mind(50:50) Building a startup in the AI era(54:36) Advice for designers and developers adapting(59:06) Optimism and closing thoughtsHosted by Ian Piepenbrock and Daniel Apró from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Every week another AI tool claims it just killed an industry. This episode skips the hype and tests two platforms actually worth a look: Ploy, the autonomous marketing platform from Webflow co-founder Bryant Chou, and Ship Studio, the agentic builder that keeps you hands-on.Chapters:(0:00) AI fatigue and the disruption hype cycle(1:03) Ploy, the 27 million raise, and Bryant Chou(3:00) What Ploy is: agentic site building for marketers(4:21) Slurping: Ploy rebuilds the Noco site(7:45) Side by side: what the rebuild got wrong(8:59) Butchering or a head start: who Ploy is for(11:00) Prompt hell and losing control(15:49) Ship Studio: control back in agentic building(17:50) How Ship Studio works and who it is for(21:11) Finding the real gems in the noiseAt Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.Find us at: https://noco.agency/

Framer 3.0 turns the website builder into an agent-driven design tool, and it changes how B2B SaaS teams move from idea to live site. The Noco team breaks down what the agents actually do, where Framer pulls ahead of Webflow, and how the designer's job shifts from building every page to directing the work.Chapters:(0:00) Framer's quiet comeback and the 3.0 launch(2:50) Agents everywhere: what makes Framer's feel native(5:08) Design-first DNA and the gap from idea to build(6:12) The Webflow comparison and the 50 to 60 percent question(10:18) Framer vs Claude Design: raw creative power(12:02) The designer becomes the orchestrator(14:12) Premium results on a small budget(18:58) Setting up a design system inside Framer(23:05) Page branching and the headless CMS trap debate(25:55) Purpose-built product vs full custom(28:50) Wrap-upAt Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.Find us at: ⁠https://noco.agency/⁠

Framer is moving fast into territory that used to belong to multiple tools. What started as a design-first builder is now pulling in analytics, personalization, and CRO workflows into one place. Leonardo Zamboni and Jelle Bot break down the latest updates and what they actually change for designers and SaaS teams.Instead of stitching together tools like Google Analytics, custom scripts, and A/B testing setups, Framer is pushing toward a single environment where you design, test, and optimize. The result is less overhead and more focus on what actually drives performance: messaging, clarity, and iteration speed. Real implications for any team building or scaling a SaaS website.Chapters:(0:00) Intro and setup(0:19) Guest intro: Jelle Bot, Head of Design at Noco(1:45) Framer shifting beyond design tools(3:00) Built-in analytics and visual data(5:00) Personalization and targeting with variants(7:00) Live demo: URL-based personalization(10:30) Why this changes SaaS messaging(13:30) Dynamic filtering and CMS power(15:00) Search, categories, and prebuilt logic(18:00) Time savings and design focus(19:30) What this means for designers and teams(21:00) Final thoughts and wrap-upAt Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.Find us at: ⁠https://noco.agency/⁠

Big players like Stripe and Shopify walk in with instant brand recognition that lets them skip the heavy "what we do" explanation most startups need. Leonardo Zamboni and Jelle Bot still had fun putting them all through the same first-principles test: clarity of value, visual hierarchy, and interaction quality, no free passes for anyone working in B2B SaaS.The results show how even household names shine when they nail effortless understanding and flow, turning familiarity into real growth momentum, while others highlight spots where tightening the basics pays off. Real takeaways for any team building or refining a site.Chapters:(0:00) Intro and setup(1:45) Episode context and ranking criteria (clarity of value, visual hierarchy, interaction quality)(3:19) Starting the tier list(3:20) Framer(6:26) Figma(10:39) Salesforce(13:25) Intercom(18:17) Linear(23:08) HubSpot(26:26) Webflow(37:16) Stripe(40:43) Shopify(42:32) Final rankings and recap(42:37) Thoughts on the list and future episodes(44:32) Closing remarksAt Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.Find us at: ⁠https://noco.agency/⁠