14 Minutes of SaaS - founder stories on business, tech and life podcast

E116 – App Annie CEO Ted Krantz – 2 of 3 – SaaS to DaaS

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App Annie CEO Ted Krantz in conversation with Stephen Cummins - part 2 of 3. "So you have the full footprint of mobile performance. Then what we’re doing is we’re moving from metrics that we do traditionally like downloads, revenue, monthly active users, daily active users; to strategic C-Suite metrics that we can now calculate with these two datasets … that get us to customer acquisition costs, lifetime value, return on ad spend"

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