47. Dirk Otto, Boehringer Ingelheim | LinkedIn advice for new CEOs

Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others. How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?In this final practical episode for 2024, Roger shares his best LinkedIn advice to help leaders embrace their vulnerability and tap into their why. Tune in to learn more and gain the confidence you need to show up with real impact in 2025.TIMESTAMPS:02:08 - Authentic storytelling on LinkedIn.04:47 - Embracing vulnerability on LinkedIn.07:49 - Practical strategies for sharing your "why"--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

This episode of Your Digital Reputation is one of a kind. It explores one leader's story behind just one hugely impactful post.Host Roger Christie is joined by Shirley Chowdhary, respected Chair, Non-Executive Director and Advisor to a range of organisations. Shirley was recently awarded an Honorary Doctor of Letters from the University of Sydney - an honour she found challenging to share beyond those closest to her. This episode follows the way she wrestled with sharing the news, what she ended up posting, and the phenomenal impact of sharing her story - how it unlocked courage and belief for those looking on. Tune in to hear her raw, honest and empowering story that will have you rethinking the way you use LinkedIn, and the power of legacy online. TIMESTAMPS:00:00:44 - The power of one post.00:05:58 - Imposter syndrome struggle.00:12:13 - LinkedIn and the self-promotion paradox.00:15:56 - The solution: More we, less me.00:24:32 - Impact of being yourself online.00:32:47 - Creating meaningful connections.00:37:29 - Impact of words and actions online.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

From his recent conversation with non-executive directors Lisa Chung and Tim Ebbeck (episode 49), it was clear to host Roger Christie that there is an uncertainty and discomfort for directors when posting on LinkedIn. Many avoid it for this reason.But, the good news? They don't have to!In this practical episode, Roger shares five LinkedIn best practices for directors and board members that don't include posting. Tune in to here all five, plus learn more about the wonderful commenting example set by former Novartis executive Marie-France Tschudin.TIMESTAMPS:00:02:00 - Five effective LinkedIn strategies for non-executive directors.00:02:53 - Tip 1: Strategic Observation.00:05:34 - Tip 2: Enhanced Due Diligence on Succession Planning.00:09:01 - Tip 3: Strategic Relationship Building.00:11:08 - Tip 4: Active Listening and Strategic Engagement.00:12:45 - Tip 5: Profile Optimisation for Governance.--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie asks two very special guests two very important questions: why aren't company and NFP directors using LinkedIn - and should they?Roger is joined by Lisa Chung AM (Chair of Australian Unity and a Non-Executive Director and Board Member for A.V. Jennings, the Foundation of the Art Gallery of New South Wales and PWC Australia, among others) and Tim Ebbeck (Non-Executive Director for Big Tin Can, ReadyTech, Indara and Central Coast Local Health District, among others). Two directors, with two different journeys and two different perspectives on the role of LinkedIn for directors today.Tune in to hear an important counter-narrative on the powerful role LinkedIn can play for company directors and board members today.TIMESTAMPS:00:01:57 - LinkedIn usage among directors.00:08:40 - LinkedIn's role in talent sourcing and succession planning.00:10:53 - Personal branding on LinkedIn.00:14:11 - Importance of a quality network.00:18:07 - Engaging younger audiences.00:21:15 - Alumni engagement strategies.00:31:44 - Celebrating staff successes.00:37:05 - Encouraging directors to use LinkedIn differently.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

It's a little known fact that fewer than 2% of LinkedIn users post regularly on the platform - very few feel comfortable sharing their story. In this episode, host Roger Christie explores the art of LinkedIn storytelling, and how every professional's career journey is - in fact - littered with powerful personal stories.Inspired by the story of recent guest Chuen Chuen Yeo, executive coach and founder of Asense Agile Leadership in Singapore - and now multi award-winning author, too (tune in to episode 48 to learn more about Chuen Chuen's experience) - Roger provides three practical tips for anyone looking to get more comfortable posting on LinkedIn, including the valuable Purpose Pyramid framework. TIMESTAMPS:00:01:28 - Storytelling and personal branding.00:03:10 - Overcoming common storytelling barriers.00:06:12 - Balancing personal and professional.00:09:47 - You HAVE a story (you just need confidence!).00:12:35 - Authenticity and values-based storytelling.--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie goes deep on storytelling and how to "stick out like a sore thumb" on LinkedIn with Chuen Chuen Yeo, award-winning author and founder of Acesence Agile Leadership in Singapore. A former maths teacher turned executive coach, Chuen Chuen shares her formula for developing a distinctive voice that resonates with others - something she knows well, as a LinkedIn Top Voice with more than 30,000 followers. Tune in to discover actionable strategies to enhance your digital presence and leave a lasting impression on LinkedIn.TIMESTAMPS:00:02:16 - Overcoming fear and building a personal brand.00:06:45 - Harnessing your unexpected career assets.00:11:02 - The role of LinkedIn in career growth.00:20:12 - The power of storytelling and finding your voice.00:24:07 - LinkedIn: the great equaliser.00:28:06 - Simple storytelling techniques.00:32:51 - Authentic leadership and storytelling checklist.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explains why leaders are an essential ingredient for employee advocacy on LinkedIn, and three practical steps leaders and their advisers can take to unlock a wide range of benefits. Inspired by the success story of recent guest Dirk Otto, General Manager for Boehringer Ingelheim, (tune in to episode 47 to learn more about Dirk's story), Roger also taps into the wisdom of eight (yes - EIGHT!) past guests on the show who all reinforce the same thinking: the organisations who generate talent, sales and innovation opportunities online are those whose leaders show the way. You will find links to their full episodes below, too.Tune in for practical advice on how you or your leader can set the tone on LinkedIn.TIMESTAMPS:00:02:00 - Encouraging staff on LinkedIn (Dirk Otto's example).00:05:57 - Leader's setting the example on LinkedIn.00:10:40 - Celebrating your team on LinkedIn.00:12:08 - Empowering your team on LinkedIn.--PAST EPISODES REFERENCED:Helen GraneyDr Kirstin FergusonDeborah JenkinsAmanda YeatesGlenn PattersonRosie Oldfield, Elliott Franks & Dani Maidens--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.TIMESTAMPS:00:01:56 - Dirk Otto's Role and Transition to Australia00:10:05 - The Importance of Telling Your Story00:13:32 - The Human Approach to LinkedIn00:15:53 - Building Trust Through LinkedIn00:21:53 - Building Trust in the Pharmaceutical Industry00:24:47 - Encouraging Staff to Use LinkedIn--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explores the crucial skill of listening, and how LinkedIn can be an enabler for time-poor leaders. Roger shares his three-step strategy, inspired by the success of recent guest Trina Jones, NSW Rental Commissioner (tune in to episode 46 of the Your Digital Reputation podcast to learn more about her story). As Roger explains: "Listening enables understanding. Understanding facilitates ideation. And ideation creates solutions."Tune in for practical advice on how to build strong, trusted relationships with the most important audiences in your world on LinkedIn.TIMESTAMPS:00:02:30 - Steps to Effective Listening on LinkedIn00:04:05 - Step 1: Curate Your Network (further advice in this practical episode)00:05:51 - Step 2: Listen and Participate00:11:02 - Step 3: Connect and Accelerate--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how LinkedIn can be used to drive positive change with guest Trina Jones, NSW Rental Commissioner. They discuss the vital role LinkedIn plays in bringing key learnings and insights into the palm of your hand at scale. With her extensive experience in housing affordability and related social issues, Trina offers valuable guidance for any leader on the power of deep listening and amplifying community voices via LinkedIn - tune in to learn how.TIMESTAMPS:[00:03:03] LinkedIn for continuous learning.[00:05:50] Listening to diverse perspectives.[00:06:22] Community and respectful discourse.[00:11:22] Negative experience on Twitter/X.[00:13:07] Public profile and authenticity.[00:14:10] Generating news from LinkedIn.[00:17:43] Speaking truth to power.[00:29:41] Connecting through constructive conversations.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.