[ENTREPRENEURSHIP & WELLNESS] Ep. 472 How to Build a Purpose-Driven Business & Legacy with Bill & Theresa Armour

This week, Ash is joined by Bill and Theresa Armour, the visionary founders of Burke Williams Spa and pioneers in bringing European-style spa sophistication to the United States. Bill and Theresa share their inspiring journey from newlyweds to entrepreneurs, reflecting on the challenges, sacrifices, and lessons that shaped their mission of creating a sanctuary for healing and restoration. They open up about the importance of aligning personal and business values, the role of faith and family in guiding decisions, and how their shared vision has grown into a multi-location brand that impacts lives far beyond its walls. But that’s just the beginning. Together, they explore the realities of running a business as a couple, from balancing different personalities to navigating client demands, hiring with intention, and leading through crises like the 2008 recession and the COVID-19 pandemic. With candor and wisdom, Bill and Theresa reveal how vulnerability, resilience, and purpose-driven leadership can sustain both a thriving company and a meaningful life.   In This Episode, You’ll Learn: How Bill and Theresa transformed a dream into one of America’s most renowned spa brands. Why aligning personal values with business goals creates lasting success. Strategies for navigating entrepreneurship as a couple with different strengths. How to hire and develop employees with a focus on growth and adaptability. Lessons in resilience from weathering economic downturns and industry challenges. Why purpose, family, and faith are essential to building a lasting legacy. Visit shopify.com/youturn and only pay $1 for your first month's trial.     Connect with Bill and Theresa Armour Website: https://www.burkewilliams.com/ Instagram:https://www.instagram.com/burke_williams/ Facebook: https://www.facebook.com/BurkeWilliamsSpa Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by Allie Mazur, the founder of Beyond Herpes, for a deeply moving and empowering conversation about navigating life with genital herpes, redefining self-worth, and cultivating healthy relationships through vulnerability and truth. Allie shares her personal experience of contracting HSV-1 genitally at 23, a time when her values, identity, and sense of belonging were turned upside down. Through heartbreak, fear, and silence, she found the courage to speak out and build a global platform dedicated to dismantling shame, educating others, and showing that life after diagnosis can be full of connection, intimacy, and joy. But the episode goes far beyond herpes. Ash and Allie dive into the emotional weight of societal stigma, the nuances of disclosure, and the path toward radical self-acceptance. From navigating dating with authenticity to breaking toxic relationship cycles, Allie offers tools that can transform not only your relationship with your body but also your approach to communication, intimacy, and empowerment. If you’ve ever struggled with shame, feared rejection, or felt alone in your health journey, this episode will remind you of your strength, your voice, and your right to love and be loved, just as you are. In This Episode, You’ll Learn: How Allie turned a life-altering diagnosis into a movement of empowerment and education. The truth about HSV-1 and HSV-2, and how common herpes actually is. How to navigate herpes disclosures with potential partners with confidence and clarity. Strategies for managing outbreaks, reducing triggers, and supporting your immune system naturally. How to rewrite your sexual values and boundaries after a diagnosis. Why shame thrives in silence and how to reclaim your power by speaking your truth.   Visit shopify.com/youturn and only pay $1 for your first month's trial.   Connect with Allie Mazur   Website: https://www.livebeyondherpes.com/ Instagram: https://www.instagram.com/allie_beyond/ Linkedin: https://www.linkedin.com/in/alliemazur/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by Danielle Sabrina, founder of Society22 PR and a leading voice in brand strategy and media relations, for a powerful conversation on resilience, storytelling, and building a standout personal brand. Danielle shares her inspiring journey, from high school dropout and teen mom to financial advisor and eventually, PR powerhouse. Her story is a masterclass in grit, reinvention, and using life’s toughest moments as fuel for long-term success. Ash and Danielle explore how personal adversity can be a gateway to discovering your unique voice and how that voice can be leveraged to shape your narrative and career. Danielle shares behind-the-scenes strategies for crafting compelling pitches, getting featured in major media, and using thought leadership to drive business growth. Ash also opens up about her own viral campaign turned media story, offering real-life proof of how purpose-driven storytelling can open doors you never imagined. If you're looking to build credibility, amplify your voice, and take control of your brand's presence, this episode is filled with actionable tools you won’t want to miss. In This Episode, You’ll Learn: How Danielle turned early life adversity into entrepreneurial fuel. Why storytelling is the most powerful PR tool you have. How to craft pitches that actually capture media attention. The do’s and don’ts of thought leadership and building trust with your audience. Practical ways to refine your social media presence and elevate your brand image. How to use PR to land big opportunities like getting into major retailers. Why investing in your personal brand is essential in today’s market. Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Danielle Sabrina   Website: https://www.society22pr.com/ Instagram:https://www.instagram.com/daniellesabrina7/ Linkedin: https://www.linkedin.com/company/society22pr/ Facebook: https://www.facebook.com/daniellesabrinaofficial/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by Jenn Drummond, entrepreneur, world record-setting mountaineer, and author of Break Proof, for a powerful conversation on resilience, self-leadership, and living with bold intention. After surviving a near-fatal car crash, Jenn experienced a profound wake-up call that led her to pursue a more meaningful life. What followed was an awe-inspiring journey: from climbing Mount Everest to becoming the first woman to complete the Seven Second Summits. Jenn and Ash dive into how life’s biggest challenges can become the catalyst for radical self-discovery and aligned action. But the episode goes beyond mountaintops and world records. Jenn shares her practical tools for building unshakable resilience, from using gratitude as a grounding force, to setting intentional goals that align with your inner truth. She reveals how to stop living by default, how to lean into discomfort with courage, and why self-care is essential, even (and especially) in high-performance environments. If you're ready to shift from surviving to thriving and embrace the power of personal choice, this conversation will leave you energized and deeply inspired. In This Episode, You’ll Learn: How a near-death experience helped Jenn reframe her life and unlock purpose. The mindset shifts needed to tackle massive goals with courage and clarity. The role of gratitude, intention, and self-care in building resilience. How to break free from societal expectations and live in alignment with your truth. Why honoring your needs (even on Mount Everest) is a radical act of empowerment. Strategies for navigating tough decisions and stepping into your own definition of success. Connect with Jenn Drummond Website: https://jenndrummond.com/ Instagram:https://www.instagram.com/thejenndrummond/ Linkedin: https://www.linkedin.com/in/jenn-drummond/ Order BreakProof on Amazon: https://www.amazon.com/BreakProof-Strategies-Build-Resilience-Achieve/dp/1684814359 Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak

This week, Ash is joined by Mackie Swan, the dynamic CEO of Woo More Play, a company dedicated to creating high-quality sexual wellness products that put women first. Mackie's mission is simple yet revolutionary: to help women have the best sex of their lives through natural, organic, female-forward products. Ash and Mackie dive deep into the often unspoken challenges that successful, driven women face when it comes to romance and sexuality. We explore everything from the most common struggles women face in their sex lives to the connection between sensuality and creativity. Mackie offers advice on how to shift your energy from work mode to intimate connection, the importance of sexual compatibility, and how to introduce new elements into your relationship without bruising your partner's ego. Whether you're navigating a new relationship, looking to reignite passion in a long-term partnership, or simply wanting to feel more confident in your own skin, this episode offers practical tools and perspectives to transform your approach to intimacy. Key Topics: The challenges successful women face in intimacy and desire Navigating communication about sexual desires without creating defensiveness in your partner Strategies for shifting energy from work stress to intimate connection and creating rituals for sexual wellness Understanding sexual compatibility, responsive desire, and what affects libido in relationships How to introduce new products or experiences into your relationship from a place of positivity The connection between sensuality, creativity, and personal confidence Building confidence in sexual communication and self-exploration Connect with Mackie online: Website: https://www.woomoreplay.com/   Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to https://WiseWhisperAgency.com/speak    

This week, Ash is joined by Giovanni Marsico, visionary CEO of Archangel and master event producer, for a powerful conversation on how to create deeply meaningful experiences and live with intentional purpose. Giovanni and Ash explore the art of storytelling through event design diving into how surprise, emotional resonance, and narrative structure can leave lasting impact without the need for gimmicky upsells. Giovanni opens up about how past personal struggles shaped his sense of purpose, and how aligning your life with service to others can spark transformation from the inside out. But that’s just the beginning. Giovanni shares how generosity, community, and focusing your energy on helping others can elevate both fulfillment and success. From building purpose-driven businesses to exploring a pay-it-forward ticketing model, he offers a new vision for leadership that centers integrity, impact, and expansion. If you’re craving deeper meaning, stronger connections, and creative freedom in your personal or professional life, this episode is a must-listen. In This Episode, You’ll Learn: How to design unforgettable experiences using story and emotional journey. The power of generosity and community in unlocking personal fulfillment. Why purpose is often rooted in past pain and how to use it for impact. Practical ways to shift focus from self to service for greater success. The benefits of surrounding yourself with high-vibe, growth-minded people. What a pay-it-forward ticketing model could mean for the future of events. How to take creative control of your life and live with intention. Connect with Giovanni Marsico Destiny Fest: https://www.destinyfest.com/ Instagram: https://www.instagram.com/giovannimarsicoofficial/ YouTube: https://www.youtube.com/watch?v=QYoOS69NrU0 Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by Dana Frank, a nationally best-selling author and powerhouse real estate investor with a decades-long family legacy in the industry. Dana and Ash dive into the origins of her real estate journey, starting with her father’s visionary approach to investing in the 1950s without traditional bank loans. She shares how she expanded that legacy using her signature framework, REAL (Research, Excel, Act, Leverage), and how creativity, grit, and relationship-building can unlock long-term financial freedom. Dana offers a behind-the-scenes look at the real-world challenges of managing rental properties, from natural disasters to tenant emergencies (including a bee infestation!). She speaks candidly about balancing compassion with business in landlord-tenant relationships, and how staying grounded in purpose can create lasting success. Whether you're just getting started or scaling your investments, Dana’s wisdom and stories including real-life inspiration from success stories like Rosemarie Francis will empower you to grow a thriving, values-driven real estate business.   In This Episode, You’ll Learn: How Dana grew a multigenerational real estate empire without relying on banks. Why the REAL framework is key to long-term investment success. How to navigate landlord-tenant dynamics with compassion and clarity. Practical ways to evaluate rental potential and make properties more appealing. Real-life stories that prove real estate can be a path from poverty to prosperity. Why adaptability and mindset are essential for long-term wealth-building.   Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Dana Frank Instagram: https://www.instagram.com/therealdanafrank/?hl=en Get up and Get on it Book: https://www.therealdanafrank.com/book Website: https://www.therealdanafrank.com/   Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by visionary entrepreneur Mike Koenigs, a pioneer at the forefront of business innovation, to explore the incredible potential of artificial intelligence and how to stay human through it all. Mike shares his insights on how AI is reshaping our lives much like the internet did in the ‘90s, offering a future rich with opportunity. But beyond the tech talk, he opens up about lessons from his 24-year marriage, showing how emotional intelligence, flexibility, and authenticity can deepen relationships and shape personal growth even in fast-changing times. That’s just the start. Mike and Ash dive into the evolving world of personalized content creation using tools like ChatGPT and GenSparkAI, breaking down how these platforms can become powerful teammates in self-improvement, creativity, and on-demand learning. They also take a bold look at the societal impact of AI, from revolutionizing education and healthcare to the growing importance of adaptable generalists in a tech-driven workforce. If you're curious about where humanity fits into the future of AI and how to thrive without losing your core, this episode is packed with perspective-shifting insights you won’t want to miss.   In This Episode, You’ll Learn: How emotional intelligence fuels lasting relationships and leadership. Why AI is the new internet and how to harness it in your personal growth. The benefits of treating AI tools like collaborative teammates. How personalized AI can revolutionize learning, productivity, and self-awareness. The future of work and the rising value of resourceful generalists. Ethical considerations and hope for AI breakthroughs in healthcare and beyond. Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Mike Koenigs Instagram: https://www.instagram.com/mikekoenigs BOOK and Audiobook: aiaccelerator.com/youturnaibook Synthetic Version: mikekoenigs.com/UN Learn Ai LIVE with Mike Koenigs and his team https://www.AiAccelerator.com/live   Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by bestselling author and renowned love expert Arielle Ford for a rich and heartfelt conversation about modern love, soulmates, and what it really takes to build a lasting, meaningful relationship. Arielle and Ash debunk the myth that love is all about instant chemistry and butterflies. Instead, they explore how real, mature love is rooted in shared values, conscious choice, and emotional alignment. Drawing from personal stories including Ash’s own experience in a slow-burning relationship. This episode offers a refreshing look at love for anyone navigating dating in their 30s or 40s and craving something deeper than surface attraction. Together, they explore the art of communicating early relationship needs, balancing ambition within partnerships, and letting go of outdated expectations. You’ll learn practical tools like Dr. Aron’s “36 Questions” to foster intimacy, how to identify non-negotiables, and why choosing a partner based on character not just charisma is essential for a thriving love life. Plus, Arielle shares a sneak peek at her latest book, The Love Thief, and the inspiration behind its powerful message.   In This Episode, You’ll Learn: Why lasting love is a choice, not just a feeling. How to move past the myth of "fireworks" in dating. The value of slow-burn relationships and emotional maturity. Tools to deepen connection early on, like Dr. Aron’s “36 Questions.” How to balance ambition and support within a partnership. Why clear communication and shared life goals matter most. Connect with Arielle Ford Order The Love Thief Book here: https://www.arielleford.com/the-love-thief/ Website: https://www.arielleford.com/ Instagram: https://www.instagram.com/arielleford_author/?hl=en Facebook: https://www.facebook.com/ArielleFordFanPage/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This week, Ash is joined by Dr. Michael Breus, a leading clinical psychologist and renowned sleep expert known for his groundbreaking work in sleep medicine and circadian rhythms. Together, they dive into the fascinating science behind sleep, debunking myths like the “5am club” and revealing how your genetically influenced chronotype, whether you’re a lion, bear, wolf, or dolphin, impacts your natural sleep patterns and daily productivity. They explore how understanding your unique biological rhythms can transform not only your rest but also your mental clarity and emotional resilience. But that’s just the beginning. Dr. Breus shares practical strategies for overcoming common sleep challenges such as insomnia, apnea, and anxiety-driven restlessness. They discuss how stress, elevated heart rates, and modern life disruptions like post-COVID anxiety and environmental stressors affect sleep quality. With actionable tips like the 3-2-1 method for managing alcohol and hydration before bed, and the benefits of breathwork, this episode offers listeners tangible tools to cultivate deep, restorative sleep. If you’re looking to enhance your wellness, manage stress better, and unlock the power of personalized sleep, this conversation is packed with expert advice and science-backed techniques you won’t want to miss! In This Episode, You’ll Learn: Why the “5am club” may not be right for everyone, based on chronotype science. How to identify your chronotype and align your daily routine with it. The role of circadian rhythms in managing anxiety and improving focus. Practical interventions for common sleep disorders like insomnia and apnea. Stress management techniques including breathwork to promote restful sleep. Simple habits, such as the 3-2-1 hydration and alcohol guideline, to optimize nightly rest. How to navigate modern stressors while maintaining balanced wellness through better sleep.   Visit shopify.com/youturn and only pay $1 for your first month's trial.   Connect with Michael Breus Website: https://www.yoursleepcoach.com/ Instagram: https://www.instagram.com/thesleepdoctor/?hl=en Book: https://www.amazon.com/Power-When-Discover-Chronotype-Lunch/dp/0316391263   Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak