3 Step Reset When You're A Business Owner Going Through A Big Life Change Without Falling Back Into Toxic Coping Habits #91

"I really thought I'd healed my relationship to food but and then the breakup dragged me back into toxic numbing cycles I swore I was done with..but I was overwhelmed because I was also trying to grow my business."  We unpack why the number one rule of any transition is refusing to judge yourself for relapsing into old coping patterns. We talk about the numbing, toxic coping mechanisms, the imposters, and how to navigate the messiness of it while being a busy business owner. This episode's framework is pulled from the leadership coaching tool by LUMAN, called ARO/IAO, a specialized cognitive framework utilized in ontological coaching and corporate leadership training. Put simply, ARO/IAO in life helps you reset in 3 steps through:Awareness: Accepting and Integrating FearOwnership & Identity: Creating Who You Want to BecomeAction: Turning Vision Into RealityChapters0:00 Intro: Facing a turning point1:29 The breakup & falling into old patterns3:29 The epiphany: naming fear7:10 Leaning on community8:09 Step-by-step & trusting yourself11:56 Closing & sign-off Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

As women we want our "work to speak for itself", but that strategy doesn't work when you're asking for money. When you're asking for money or raising capital, you have to be comfortable putting yourself out there and speaking about yourself, your strategy, and vision with conviction, confidence, and inner authority that this will work even when you don't have the evidence (yet) or very little thereof.  Here's how to cultivate that energy, the mental models, and how to overcome common pitfalls that women often fall into. We talk about: the real issue: what destroys confidence during pitch conversations  keeping momentum during uncertainty: toxic grit that create scarcity vs love-driven grit that allows you to spot opportunity the Growth Edge framework: why your discomfort zone is the territory where your nervous system needs training and how to train the neuroscience of abundance vs. scarcity and how it makes you more resilient and a fast learner simple practices to train your confidence and self-belief muscle so you stop shrinking yourself Chapters 00:51 VC Pitch Lessons & Insight for Female Founders 03:22 Giving Pushback to Men and Inner Authority 04:35 Comfort & Self Belief When in the Unknown 06:55 Grit Love vs Fear and Why this Matters to Your Ability To Receiving When You're Trying To Raise Capital 10:58 Practice Your Pitch 12:13 Practices That Will Help You To Stop Shrinking Yourself When It Matters Most 13:32 Permission Slips Framework 15:01 Final Pep Talk Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

Claire Chavaud is a French entrepreneur, former national swimmer, and CEO of braave, building the world's first real-time hormone database  in a smart bra. And in this episode, Helena is also joined by her business partner, Kristina, UXD Lab founder. Together,  they dig into a question every ambitious woman has to face: How do you reclaim the drive, assertiveness, and obsession you need to break through to win the race in this male dominated world without burning out or becoming too soft?    What you'll learn from this episode: - Going from "acting like a man" to losing your grit--how to reclaim the right balance for your founder journey - How to think about glass ceilings in an empowering way - Why you should practice *obsession* over motivation, and why knowing the difference matters to winning the race  - Why self-loathing is a form of procrastination, how to keep it real with yourself  - Why being athletic is a secret women to founders -- it allows you to be confident, and win the race as a feminine founder    chapters 0:00 Introduction & Reclaiming the Masculine 0:33 Claire's Journey: From Masculine CEO to Finding Balance 3:43 Navigating Injustice Without Disempowering Yourself 5:08 Feminism, Individual Paths & Respecting All Voices 7:31 Capital, Fundraising & Being Valued Equally 11:10 Claire's New Company: Real-Time Hormone Tracking 13:59 Athlete Mindsets, Self-Worth & Surrendering Control 15:23 Reconnecting with Childhood Dreams & Confidence 17:46 Masculine vs. Feminine Energy in UX & Curiosity 21:19 Advice to Younger Self: Self-Loathing as Procrastination 24:27 Therapy, Softness & Making Peace with the Past 26:06 Recognizing Imbalance in the Body 28:23 Practice: Obsession Over Motivation 30:53 Self-Worth, Selling Yourself & Wrap-Up   Follow their journey: Connect with Claire Connect with Kristina Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

Women raise just 2% of venture capital. Naseem is on a mission to move that number and she has some uncomfortable truths about why women keep losing the room before they've even pitched. Naseem spent years at BCG Digital Ventures as one of just two female partners out of forty-five worldwide, sitting in boardrooms where capital flowed freely everywhere except towards women. She left to co-found Emmeline Ventures, a seed-stage fund backing female founders in health tech, financial services, and sustainability, and now works with female founders to fundraise and scale innovation. We explore: - Why women still get called "abrasive" while men get called "proactive", and the BCG experiment that proved the bias was real - The pitching reframe that rewires your brain so you can tell the story investors need to hear: "Lead with money. Put the empathy in the appendix." - Why picking up the coffee cups, taking the notes, and finishing sentences with an upward inflection is costing women deals, and promotions - The IVF journey that reshaped Naseem's career, purpose, and view on health tech for women (female founders in healthcare knew more about her body than her doctor did) - How to build investor relationships to fundraise successfully (how men raise $10M over a weekend, and why you aren't) - Why "abundance" is a strategy, not a vibe  Chapters 00:00  The 2% problem: why women still aren't getting the capital 02:00  Inside BCG: politics, lobbying for promotions, and life as the lone female partner 05:00  The newborn moment that ended her consulting career 07:30  Job descriptions, performance reviews, and the experiments that actually moved the needle 10:30  Confidence, the cups, and the notebook trap 14:00  Why women don't talk about money — and the deconditioning we owe ourselves 16:30  "Lead with money. Put the empathy in the appendix." 22:00  IVF, female health, and the capital disparity she couldn't unsee 27:00  Building Emmeline Ventures and changing where capital flows 31:00  Building investor trust before you need it. Living in abundance. Connect with Naseem: Her Linkedin Her Podcast "The Capital Flex Podcast" Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

What if the reason you're not pivoting and spoting good career-opportunities has nothing to do with opportunity but everything to do with fear disguising itself a “your rational brain”? Helena gets raw about her own resistance to returning to entrepreneurship after a hard first attempt, and what finally broke through it. We explore: Why 68% of women in leadership (KPMG, 2023) cite fear of public failure as their #1 barrier to taking risks and what that means for the opportunities we're denying ourselves access to The perfection paralysis keeping women from applying for roles, pivoting into new industries, and betting on themselves — even when all the evidence says they should The concept of "misplaced loyalty" (McKinsey Women in the Workplace, 2023) and why staying loyal is costing women their careers How shadow work and one powerful journaling question helped Helena dismantle her limiting beliefs about sales, entrepreneurship, and what she was actually capable of The clenched fist metaphor: why trying to control every outcome is blocking the very opportunities you're looking for Why your network is your greatest asset (more than a degree, more than capital) and how to lean into community when uncertainty feels overwhelming Timestamp, Chapter Title | 00:00:00 | When Fear Almost Stopped Farrah, Irvine's First Brown, Muslim Mayor, From Running Again  | 00:02:00 | The Stats: How Fear Shows Up In Women's Careers  | 00:04:30 | Our Limiting Beliefs Cause: Perfection Paralysis, Misplaced Loyalty, And Obeying Rules We Didn't Make  | 00:05:00 | Why I Almost Said No To Entrepreneurship & Almost Missed The Opportunity of A lifetime Because of It | 00:07:00 | F.E.A.R.: False Evidence Appearing Real  | 00:08:30 | The Shadow Work Question During Journaling That Changed Everything  | 00:11:00 | How To Get Honest About Your Belief System (Without Gaslighting Yourself)  | 00:13:00 | The Open Palm Visualization Method To Releasing Control In order To Receive New Opportunities | | 00:15:30 | Community As Your Greatest Investment  Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

It's easy to mistake awareness for action and anxiety for accountability. Even when we take action, it's easy to spiral into "this alone will not solve the problem." This episode is for the fighters. The ones who feel the weight of what's happening in the world and refuse to look away, whether you're building a company, working in foodtech, healthtech, femmetech, media, or simply trying to live in a way that reflects what you believe to lead systemic change. Lia Carlucci, a serial entrepreneur + founder of Food Campus Berlin, shares what systemic change looks like in foodtech / innovation. She grounds us in the science about what moves the needle on our food system. She'll spark a conversation at your dinner table about the habits around consumption we've normalized, and what they're costing us, not just environmentally, but energetically.  This episode will show you >how to hold the urgency without drowning in it. >climate anxiety → climate action >anti-hustle but pro-impact, (how to actually be in your impact-era !) >how to build community, over competition, and actually have values-led impact >how to convert what feels like helplessness into what Lia calls constructive adrenaline–turning the problem you care most about into the thing you choose to build toward. We face daunting challenges as a collective. But the path through them is not heroic isolation, it's intersection between the scientist, the corporate innovator, the entrepreneur, the policymaker and investors. That starts much closer to home than we think: Our mindset and ability to widen our circle of influence. We increase our circle of influence by collaborating with others. With those who will meet your urgency with their own, and help you make an impact in the way that is most authentic to you. Timestamps: 00:00 Welcome to the Pod 01:36 Everyone loves food, it connects everyone 03:58 Abandoning Medical Studies: "I left my medical studies, even though everyone was a doctor in my family, to work in food" 07:16 Building and Selling Lia's Supplement Brand, Nori 08:39 Lia's sprint in Corporate Innovation at Jaegermeister 10:57 Systemic Change Happens at Intersections 15:12 Collaboration Toolbox 17:53 Policy x Food Innovation: Policy First, or Innovation First? 22:25 Consumerism + Overconsumption: Shall We Talk About Our Coping Mechanisms? 25:58 Reducing Food Waste Habits 27:17 Abundance Over Scarcity With Consumerism: Is that even possible ? 28:33 No New Clothes Challenge for 1 Year? 30:00 Secondhand First Mindset 30:44 Tools For Impact Leaders 33:47 Motherhood And Efficiency 35:10 Food Climate Connection 38:10 Promising European Food Innovations 42:22 Dinner Table Objections: Debunking Common Beliefs around Food 45:43 Europe’s Pivotal Role 47:41 Empowerment + Pace: Are we Moving Fast Enough?! 51:02 Redefining Success as An Impact Leader To Stay Motivated Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

We have been taught that authority in business is earned through credentials, strategy, and relentless execution. It is. But why do women still earn less, raise less funds (2% of funding goes to women), and get overlooked, constantly?! Some say, it's about knowing how to speak to the hard facts, the KPIs, yes, but also: What's your body language, energy and frequency telling others?  Is it conveying that they'd be silly if they didn't invest in you? Or is your energy telling them that you're not good enough and thus a bad investment decision.  In this solo episode, Helena breaks down the one thing no one in business really talks about: how your energy helps determine your business outcomes. After nearly losing everything following her move to LA, Helena discovered that the only tool that saved her wasn't a better business plan, a better pitch, it was learning how to tune herself from the inside out (which then influenced how she tackled her work!)  This episode covers the exact principles and daily practices Helena uses to lead from a place of inner authority, and why that inner authority is what high-performing women must build first — before they can be trusted with rooms, capital, and clients. You'll learn: why your inner state is your most underleveraged business asset, how to stop seeking external validation and start radiating self-created authority, and also how to spot — and protect yourself from — the spiritual gaslighting that happens in entrepreneurial circles, and a real daily practice that rewires limiting beliefs at the neurological level. This one is for the woman who is brilliant, capable, and doing the work, but still walking into rooms braced to prove herself.  It's time to stop asking to be seen and start being undeniable. Chapters: 00:00 From Skeptic To Seeker 01:10 Frequency As Business Edge 02:26 Why Business Needs Spirit 03:08 Astrology And Inner Growth 05:22 Integrity And Gaslighting 08:05 Trust-Energy In Sales 12:04 Daily Energy Hygiene 12:51 Three Core Principles 16:01 Co Creating With Reality 18:41 Science Behind Mantras 20:57 My Personal Mantras 22:44 Rooted Closing Message Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

If you are still trying to curate the perfect "aesthetic" feed, you are leaving money on the table. The era of the polished influencer is over. Welcome to The Great Brand Reset. In this episode, I sit down with the one and only Ka5sh, mastermind behind nation-wide rave moment, Shrek Rave, and the founder of the Cool is Dead. Ka5sh went from sleeping on the beach in LA with $300 in his pocket to building a nationwide touring empire that sells out venues like Red Rocks by embracing the "cringe."We dive deep into why "trust" is the new currency, why traditional marketing is failing, and how to build a cult-like community by simply being your weirdest, most authentic self.If you are a creator, founder, or brand builder trying to survive the 2026 landscape, this is the playbook you need.🎙 In this episode, we discuss:The "Cool is Dead" Thesis: Why consumers are tired of perfection and how "ugly" content is outperforming traditional branding and marketing.The $0 Marketing Hack: How Ka5sh turned memes into a business model without spending a dime on ads.Identity Branding: The shift from "selling a product" to "world-building" (and why users need to buy into you first).Overcoming Perfectionist Paralysis: Why your first product should suck and how to stop self-editing your potential away.The Future of Attention: Why Livestreaming is the new TV and how to capitalize on the "next gold rush" of the creator economy.Trust by Design: How to navigate the "Recession of Trust" and use data ethics as a competitive advantage.“Your brand is not your logo. Your brand is your ability to make people feel like they belong.”If you’re ready to stop masking, unleash your true creative potential, and turn your "dumb ideas" into a massive business, this episode is for you.🎧 Listen now to learn how to turn Cringe into Money. Chapters:00:44 Turning Creativity into Money01:07 The Meta Creator Party01:44 Building Cool is Dead02:23 Authenticity in the Digital Age: The New Cringe is the Old IG Cringe04:14 The Mental Shift That Has to Happen For Brand Marketing05:26 Ka5sh's Early Life Story & How It Shapped His Entrepreneurial Journey11:31 The Move to LA with $30016:27 The Struggles and Hustles in LA (He highly recommends you to NOT copy him)22:16 The Birth of Shrek Rave As the Pandemic Hit and Killed The Idea26:11 Pandemic Pause and More Personal Struggles27:22 Shrek Rave Rebirth From Trying To NOT Promote Tragedy and A Sad Fundraiser 28:39 Ka5sh's Money-Mindset For Locking In & Avoiding Procastination and Perfectionism30:15 It's Normal That Your Product Sucks34:17 Creating a Safe Space for Fun39:24 Innovating and Staying Ahead, Disrupting YOurself Before Others Do41:19 The Future of Content and AI46:54 Recession of Trust and Ethics49:47 Final Thoughts and FarewellFollow Ka5sh, Shrek Rave, and Cool is Dead IG, Cool is Dead Third Space Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

If you’re at the beginning of your entrepreneurial journey and secretly wondering, “Am I even cut out for this?” then this episode is for you.In this conversation, we talk honestly about what no one prepares you for when you start building something of your own:the self-doubt, the identity confusion, the feeling that everyone else knows what they’re doing while you’re making it up as you go.Because the truth is, we all start there. We all start as imposters. We all feel inadequate before we feel capable.And most of us don’t become entrepreneurs because it was a lifelong dream, we fall into it, and then have to figure it out from there. In this episode, we unpack:How to pivot when your passion isn’t what people are willing to pay forThe emotional reality of building a brand from scratch (and why it’s normal to feel lost)How to know if entrepreneurship is actually for youThe difference between passion projects and doing free work strategicallyHow to build a reputation, a network, and momentum — especially in a city like LAWhy identity clarity matters when you pivot (and why having “two identities” confuses the market)How to expand your brand into new markets and navigate (reverse) culture shockWhat integrity looks like when doing business with friends — and what to do when it gets messyMore than anything, this conversation is here to remind you of one thing:You’re not crazy.You’re not behind.And you’re not alone in this.Entrepreneurship isn’t about having it all figured out. It’s about staying in the game long enough to learn who you are, what you don’t want, and what you’re willing to take ownership of and figure out. If you’re building, pivoting, or quietly questioning everything, this episode will meet you exactly where you are.Chapters:00:00 Introduction to Zemo and His Journey01:34 Zemo's Early Entrepreneurial Path04:04 Challenges and Realizations in Entrepreneurship08:12 Strategic Growth and Free Work12:20 Navigating Market Demands and Pivots17:06 Adapting to Industry Changes and Future Outlook21:50 Balancing Multiple Careers22:40 Navigating Identity Shifts24:36 The Importance of Clear Positioning27:08 Collaborative Culture in LA29:33 Friendship and Business37:32 Expanding Business Globally38:13 Cultural Differences in Business41:55 Conclusion and Final ThoughtsConnect with Zemo on IGFollow Seemingly Virtual on IG Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3

Why We Still Can’t Say ‘Vagina’ at Work, and What It’s Costing Women in Leadership. Ugh. I know. But there's hope:What if the biggest barrier to women’s leadership isn’t a lack of confidence, but the shame we’re taught to carry about our own bodies?In this episode, Helena sits down with Kamola Mir, CEO and founder of Lidovex, a health-tech company building the world’s first cervical (data) ecosystem. What begins as a conversation about fem-tech quickly expands into a deeper truth:You cannot build a world that values women if you still devalue the female body.From being laughed at on stage for saying the word “vagina,” to navigating investor meetings where a woman’s worth is often assessed before her work isKamola breaks down the emotional, biological, and cultural realities women face when they lead inside male-designed systems.Together, we explore:Why de-stigmatizing women’s bodies is a leadership issue, not a “women’s topic”How shame shapes everything from our ambition to our burnout cyclesWhy female biology is not a weakness, but a strategic advantageThe hidden mental load female founders carry in every roomHow to stay authentic when the world rewards you for fitting inHow to build inner power even when the system feels riggedThis is an episode for every woman who has ever hustled through pain, silenced her intuition to appear “professional,” or tried to win inside a structure that was never built for her.If you’re ready to unlearn the shame, reclaim your biology, and lead from a place of grounded power, this one is for you.Chapters:00:55 Intro: Why femtech isn’t niche but a cultural revolution01:20 Moving past generations of research centered on white men02:16 The rise of women leading taboo-breaking innovation02:49 How women are finally steering investment and change03:37 Celebrating Kamola Mir, Founder/ CEO reshaping women’s health with Lidavex: Building an ecosystem that returns ownership to women’s bodies04:16 Kamola's Trauma: childbirth care built without women in mind06:00 Leaving patriarchal workplaces, listening to our inner voice and create the change we need in the world07:30 Women must fight for their bodies09:07 The moment intuition becomes survival in labor10:41 Why women need both intuition and data to lead well12:06 How shame still silences women’s conversations about our bodies13:03 Reclaiming our anatomy and naming our truths without fear15:01 When saying “vagina” triggers giggles and how to speak up17:09 Patriarchy at work and why women don’t fit the 9–5 mold19:37 Redefining productivity through the wisdom of female cycles21:08 Navigating sexualization while trying to lead authentically24:26 Three ways women can release shame and rise into leadership29:43 Building an immune system for disagreement and staying grounded under pressure31:53 The emotional cost of being ‘fuckable’ in male-dominated spaces & how to deal with it33:07 Showing up empowered while navigating safety, power, and perception37:53 Knowing when to adapt, when to walk away, and when to stand your ground43:01 Why patriarchal hustle culture breaks women’s bodies and how to reclaim balance Connect with Kamola on LinkedInDiscover, stay up to date, fund and support Lidovix' journey: Website and LinkedInUntil next time!! xx Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! Head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. Ty <3