Juliana Jackson - What have you missed when calculating your CLV? (#14)

Calling all data enthusiasts! We're thrilled to announce that What the Data is back for another season! We've been busy gathering new insights and can't wait to dive deep with you into the fascinating world of data.

Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.

Hello everyone,It's been a while since we released a new episode, mainly due to the fact we were overwhelmed with work and other personal issues, but we are back for another season which we hope you will enjoy as much as we did to record it.See you soon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com

Have you heard about the power of PySpark? Jonathan Rioux joining Michael and Lior for an amazing episode talking about the power of Spark, and Python as well as why he decided to write an entire book about PySpark. In today’s episode, we have Jonathan Rioux, he leads the data science operations for EPAM Canada and writes a book about large-scale data analysis. Michael and I talked with Jonathan about setting your spark cluster using python, what should you know about it, why he started writing his book.Michael went into the technical details as he loves, and I stayed focus on the product, enjoy this episode!You have an extra discount on all books using podwtd20 on https://www.manning.com/Wish to talk with Jonathan? Linkedin: https://www.linkedin.com/in/jonathanrx/Twitter: https://twitter.com/lejonesbergLink to Jonathan's book: https://www.manning.com/books/data-analysis-with-python-and-pyspark-------Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6Join our mailing list - https://bit.ly/2MXfK8YYou can follow us on social media Facebook: https://www.facebook.com/whathedata/Linkedin - https://www.linkedin.com/company/what-the-data-podcastHave a data-related question? Submit it here: http://bit.ly/3rj5VBYAs always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com

Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data. In this episode, we talked aboutWhat is first-party data?What KPIs you need to understand your retention?What is the actually calculation of CLVAnd much more, we hope you going to enjoy this one. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com

Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models.  During the interview, we  asked him:Where do you see the most issues with startup's data? ✨How to spot data issues?✨What data stack can be used by companies?✨Which KPIs should not be used any longer?✨The future of the industry going forward✨Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/Follow us on Facebook: https://www.facebook.com/whathedata/Follow us on Linkedin: https://www.linkedin.com/company/what-the-data-podcastWish to send us voice questions: http://bit.ly/3rj5VBY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com

First interview of WHAT the Data?! Podcast.In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior.Even you can become an analyst#data #analyst #analysis #promotion This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com