Wanting to Create Lifestyle Content Without Confusing People

Oh hiii, last episode of the season!!!! We’re reviewing our July Want Lists and setting goals for August, with a lot of fun discussions around why online trends are so enticing (cough cough! butter yellow!), how to move through resistance around creating certain types of content, and navigating the discomfort and uncertainty that comes from an identity shift. If you’ve ever felt like your inherent knowledge, insight, or lived experience isn’t valuable enough to get paid for, you’re gonna love that part. PS. We’re stepping back from the pod for the month of August and will be back in September to update you on whatever comes next! LOVE YOUUU.Don’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Oh, the age old question: if I post what I actually WANT, will people still understand what I’m selling?! We dig into this in our conversation today, plus some strategies for getting more specific with the way you support your people through your posts, andddd a super juicy listener-submitted question re: how to stop needing external validation to find momentum and enjoyment in your work. PS. next week is our last episode before we go on a summer break, so if you want us to answer one of your questions ASAP, drop it below! ↓https://form.typeform.com/to/s5hsLuoIDon’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Hiii, are you selling something right now or do you plan to sell something, like, ever? Do you hope that it sells super easily and you meet your targets and you enjoy the shit out of the entire process? Ok, cool. Us too. In today’s episode, we talk about systems to support being more accountable to sales (especially in IG Stories) and how to establish a ritual around selling to call in bigger sales numbers. We also support a listener with understanding why their core offer hasn’t been selling (and whether it’s time to pivot their business or add a new offer in as a result). HOPE YOU LOVE IT!!!Remember you can ask us anythingggg using the form below!! ↓https://form.typeform.com/to/s5hsLuoIDon’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Today’s ep addresses three major questions: how to tell the difference between necessary evolution and distraction, how to create content that shows your full spectrum of personality, and how to get your spark back after a tough business season. Learn how Xanthe’s evolving her content strategy without getting sucked into distracted energy, how Kaitlyn will be bringing more humour into her solo pod, and how a listener will find confidence showing up again after a difficult season of client relationships and low sales. Remember you can ask us anythingggg using the form below!! ↓https://form.typeform.com/to/s5hsLuoIDon’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Not your average want list episode! Alongside sharing our goals for this month and reviewing June’s, we also have a really vulnerable (but necessary!) conversation about how physical insecurities can affect content creation, explore ways to feel sexier (and how that ripples into everything, worthiness-wise!), and also discuss when spending money can lead to expansion vs. when it’s just stalling. We also answer a listener submitted question about how to JUST START a project they’ve been stewing on! To submit your own question for us to answer on the pod, head to the form below!! ↓https://form.typeform.com/to/s5hsLuoIDon’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

A packed episode!! Xanthe speaks on how she’s maintaining her upward spiral and shifting her state when things start to feel crunchy, and speaks to how she dramatically changed her mind on creating IG carousels by making one simple change to the process. Kaitlyn gives insight into how we can grow our offers (and income!!) by changing the way we view goal-setting, and debunks myths around manifestation being a passive practice. Together, we support a listener with a question about how to create offers for their dream audience when they feel like their online world is packed with peers who don’t “need” their work, having some super important discussions around how to create for the community you WANT (which may not be the one you have!). To submit your own question for us to answer on the pod, head to the form below!! ↓ https://form.typeform.com/to/s5hsLuoIDon’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

We got two super juicy listener-submitted questions this week and today’s ep is JAM PACKED with value if you’re navigating a revenue plateau or feeling like you haven’t quite found your thing in this current season of life. We also share practices that are helping us move more quickly from thinking → doing, discuss newsletter strategy, and explore ways to stay accountable to our momentum even when energy shifts as menstruating humans!!!Don’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH To get our support in an upcoming next episode, drop your question in the form below! ↓https://form.typeform.com/to/s5hsLuoIJoin us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Surprise, surprise… WE WANT MORE. Today’s episode is all about reclaiming an energy of optimism around goal-setting and committing to dreaming BIGGER for the back-half of 2026. We talk lots about money mindset (like the possibility vs. logic when it comes to finances, and navigating fear of financial success), when the dopamine of ~realizing things~ can hinder action, and how to start keeping the promises we make to ourselves.Don’t forget to download our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH To get our support in an upcoming next episode, drop your question in the form below! ↓https://form.typeform.com/to/s5hsLuoIJoin us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

It’ssss Want List time!! We’re reflecting on our May goals and sharing what we’re focusing on for the month ahead (and as always, sharing HOW we’re planning on getting it!). Some bigger themes include: social media boundaries (and standards!), rewriting beliefs to tell the story you want to live in, letting online disagreement inform your positioning, and practices to make creating feel more effortless. Don’t forget to create your Want List for June using our free Desire Dash below! ↓DOWNLOAD THE DESIRE DASH To get our support in an upcoming next episode, drop your question in the form below! ↓https://form.typeform.com/to/s5hsLuoIJoin us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!

Eeee guest ep!! We’re so excited to sit down with Olivia, a Vogue photographer who has turned her skills behind the camera into supporting YOU in creating scroll-stopping content confidently and easily. During our chat, Olivia shares how to create content you’re proud of without succumbing to perfectionism, why simplifying your visuals is the key to online success, and alllll the ins and outs of the habits and routines that make up an It Girl’s creative process. We also get into a rich conversation about what content actually converts clients during a launch! If you’ve been wanting to post video content more consistently this conversation will give you everything you need to start hitting publish.TO CONNECT WITH OLIVIA ↓It Girl Content: https://www.oliviabossert.com/it-girl-contentit Girl B-Roll: https://www.oliviabossert.com/itgirl-brollInstagram: https://www.instagram.com/oliviabosserTo get our support in an upcoming next episode, drop your question in the form below! ↓https://form.typeform.com/to/s5hsLuoIGet our free Notion dash below! ↓DOWNLOAD THE DESIRE DASHJoin us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskesslerSee you next week!!