Wake Up to Money podcast

The business of slogans

0:00
51:43
15 Sekunden vorwärts
15 Sekunden vorwärts

Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump’s inauguration to declining consumer confidence.

Also, what makes a good slogan? Felicity speaks to the man responsible for the iconic catch phrase 'should’ve gone to Specsavers'.

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