55: #55 Arthur Querou, Vibe.co

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Bradford, Managing Director, Europe at Bloomberg Media.They discuss how Bloomberg has been evolving its media arm, in order to connect with younger audiences and the next generation of business leaders. The conversation also explores:- Bloomberg's investment in long-form video- How the publisher balances its own platforms with third-party distribution- Where the company sees growth opportunities in Europe- What differentiates Bloomberg from other premium business publishers- Ambitions for the business over the next decade 

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jacques Le Mancq, President & CEO at Broadpeak.As live streaming continues to grow, particularly in sports, Le Mancq discusses the challenges of delivering live events at scale. The conversation also explores: - The video and TV tech hub in the French city of Rennes- The rise of performance advertising in the European TV market- AI's impact on TV and streaming- The changing relationship between European broadcasters and global platforms- Whether the current wave of TV consolidation can help create stronger competitors 

This episode features the full VideoWeek Live event from the (extremely) sunny Marea Rooftop in Cannes, with panels and fireside chats covering the telco opportunity in CTV, the importance of "premium" TV to premium brands, and Netflix's evolution in the advertising space.The sessions and speakers are: - From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem - with Albert-Jan Tebbe, Director Advanced Advertising at Liberty Global, and Chris Le May, Director Advanced Advertising at Synamedia- Why Premium Brands Still Need Premium TV - with Mike Mathewson, VP Product Marketing at Integral Ad Science, and Lindsay Turner, VP Digital at BBC Studios- In Conversation With Netflix - with Ed Couchman, Head of Advertising Sales UK at Netflix

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office.They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores:- Why brands spend so much on social video- The drivers of short-termism at brands and agencies- The impact of programmatic advertising- The need for brands to invest in media expertise - AI's impact on in-housing

In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview.Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including:- His achievements and regrets at Barb- Innovations at the JIC over the past decade- The political nature of the role- The terminology he finds unhelpful- The rise of outcomes measurement and the resurgence of MMM- Barb's relationship with ISBA's cross-media measurement initiative Origin

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV.They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including:- Fraud and waste in the programmatic ecosystem- The "enshittification" of social media- Sky's potential acquisition of ITV's M&E business- Collaboration among UK broadcasters- ITV's latest ad formats and contextual targeting capabilities- The need for open and honest debate in the industry

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Arthur Querou, Co-Founder and CEO of Vibe.co.They discuss the company's evolution from serving the SME market towards working with larger brands, alongside other topics including:- Vibe's decision to go direct to supply- The expectations of smaller advertisers- Vibe's approach to creative- The metrics that matter to SMEs- Pinterest's acquisition of tvScientific

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange.They dig into the role of the ad tech CMO, Index's own marketing strategy, and the challenges Lori faced going into the business, alongside other topics including:- The state of the European media market- Index's commitment to the sell-side- Margin compression in ad tech- TV's cost vs effectiveness- The mid- to long-tail of CTV 

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy.They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics:- Progress in the Internet of Things (IoT) space- IP addresses and challenges around volatility- LocID's role in measurement and attribution- The SME opportunity in CTV- The challenge of VPNs for the streaming industry- Digital Envoy's approach to AI

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku.They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including: - Drivers of consolidation within the TV OS market- The rise of TV commerce - Roku's partnerships, including its relationship with Amazon- The SME opportunity in CTV- Roku's FAST offering in the UK- The scope for creator content on TV