Up Next In Commerce podcast

Exploring Digital Payment Options and Personalized Communication with Customers

0:00
37:25
15 Sekunden vorwärts
15 Sekunden vorwärts

What do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payment and messaging that customers may prefer to use. Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers. 


Tune in to learn:

  • About Michael’s patents (05:15)
  • What international payments trends will be emerging in the US (14:30)
  • Why Michael is keeping a close eye on cryptocurrency (24:00)
  • How brands should reevaluate their messaging systems (29:00)

Mentions:

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