Educating Your Audience with Ashton Barger

  In this special replay episode of Business Marriage, we revisit our conversation with Rob Dyrdek, a former professional skateboarder turned investor and vision-board enthusiast. Rob shares his journey of manifesting his dream home—what he refers to as his "forever estate."    This episode offers a deep dive into the principles of visioning and goal-setting that have guided Rob's successful career across various ventures.   What You’ll Learn:   The Concept of Forever Estates; Rob details his journey from purchasing a plot of land to envisioning and manifesting a home designed to serve his family for generations. Investing with Vision; Insights into Rob’s strategic financial decisions and the sacrifices he made to secure a future for his family’s legacy. The Power of Vision Boards; How Rob uses vision boards and manifesting to turn abstract dreams into concrete realities. Overcoming Challenges: Rob discusses the hurdles he faced, such as securing planning permissions and the financial risks involved in his investments.   This episode highlights the transformative power of visioning and investing in your dreams. Rob's story is a testament to the impact of dedication, strategic planning, and manifesting in achieving life-altering goals!   Get involved with the show via https://www.businessmarriagepod.com/ or if you think James should retire from podcasting, you can email us at [email protected]!   Check out Hayley’s business at https://www.orangelamb.co.uk/ This podcast is produced by Phonic Media https://www.phonic.media Business Marriage is the non-celebrity couple podcast that brings you the real and honest conversations that couples all over the world are having about life, family, work and everything in between. Entrepreneur husband and wife James and Hayley Burtt run their own separate businesses, so each week the pair take the opportunity to sit down and openly (sometimes too openly!) share what it is really like to juggle running a company, raising a family and (trying) to find time to keep your partner happy too!  Expect arguments, laughs and even some useful lessons, plus listeners get to join in this interactive show by contributing their ‘partner battles’, 'share the love' mentions and even get to give date-night suggestions!   00:01 The power of Manifesting and goal-setting  04:31 How Rob Dyrdek - entrepreneur, investor, and TV personality - used the power of Manifesting to break ground on his dream house Forever Estates  11:45 Prioritizing balance in life and business for a successful marriage and personal growth 16:48 Tracking and measuring personal growth through consistent self-reflection and intentional actions 23:58 Tracking time and prioritizing family and health 27:41 Prioritizing family and personal time in a changing world 31:49 Prioritizing life balance and harmony through rhythm and flow 39:23 Building a legacy through business and real estate investments 44:49 How Rob Dyrdek views personal growth and self-improvement 49:07 How Rob Drydek uses data to proritize self-care and family time 54:38 Planning for the future and delayed gratification

  In this episode of Understanding Crypto, Paul and James tug the thread of the FTX saga, which is fast-becoming stranger than fiction!  THIS EPISODE IS SPONSORED BY CRYPTO FOX MINERS CLUBhttps://www.cfmc.io/ Sam Bankman-Fried also known by his initials SBF, is an American entrepreneur, investor and founder and former CEO of the cryptocurrency exchange FTX, FTX.US and quantitative cryptocurrency trading firm Alameda Research. But his Wikipedia bio only tells some of the story as SBF might well have been the mastermind behind the world’s biggest ever pump and dump scheme (allegedly… feel like we write that for this episode!)  The FTX situation, which looks to have been a multi-BILLION dollar fraud has resulted in pretty much the whole financial world calling for regulations and protections to be put into place after a handful of key members of FTX (and their stakeholder partners) being able to collapse what was once the second biggest exchange by volume.  Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life. In this show, your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more. Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world real-time businesses and brands as possible. CONNECT WITH PAUL  CONNECT WITH JAMES  CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://www.cfmc.io/   ** Nothing in this show should be considered financial advice - all content is for entertainment purposes only. The opinions of the individuals featured on this show do not reflect the opinions, views or thoughts of the company **

In this episode of Understanding Crypto you will learn about the NFT project being built by Paul, Crypto Fox Miners Club. A project powered by 10,000 NFTs that will make a real return by powering an open and equitable internet.    Paul explains how his NFT project works and his plans to use it to build a crypto mining rig. The project gives you ownership of a percentage of a crypto mining rig and is going to be managed using key features of Web 3.0 such as Smart Contracts, NFTs and blockchain.    Check out Crypto Fox Miners Club here: https://www.cfmc.io/   In the show you will learn: What Crypto Fox Miners Club is How this NFT project works Why you should join the pre-mint list for Crypto Fox Miners Club    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.   CONNECT WITH PAUL  CONNECT WITH JAMES    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

In this episode of Understanding Crypto James & Paul speak to Oliver Yonchev, CEO of Flight Story.    Flight Story offers innovative communication services for the finance industry, emerging technologies, and disruptive brands. Flight Story puts the people, processes, and technology within your company’s walls, whilst offering direct access to Flight Story’s world-leading global creative and public relations firm - ultimately providing more effective and sustainable solutions.   This episode Oliver, James and Paul discuss Oliver’s previous career as Managing Director of Social Chain, a world leading social media and e-commerce group. They also speak about the process of building Flight Story and the issues they plan to solve for brands who want to get into crypto & Web 3.    In the show you will learn: Oliver’s Career history before he started working at FLight Story  What Flight Story is How Flight Story works How brands can enter Web 3 correctly   For more information about this episode head to: https://www.flightstory.com/   Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.   CONNECT WITH PAUL  CONNECT WITH JAMES  CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

In this episode of Understanding Crypto, James Burtt sits down with Zebu Digital's founder, Ashton Barger. Ashton has worked in the web3 industry for most of his career. He is currently focused on establishing innovative methods to assist brands and web-based businesses in developing IRL (in real life) activations, and bridging the gap between real-life activations and digital projects.   Making the Transition to web3 Ashton’s interest in bitcoin technology piqued in 2017 while he was a university student. He was particularly interested in alternative applications of blockchain technology outside of bitcoin and cryptocurrencies, specifically use cases for supply chains for larger businesses as well as private and public blockchain applications. After graduating from university, he worked briefly at a marketing agency then left to get into blockchain full time. [Listen from 1:23]   James comments, "What you've been able to do is take this web3 digital world and make sure that it interlinks and intertwines with the real world." Ashton responds that real-world applications for web3 brands are important for reaching a larger cross section of consumers. It’s about making it easy for them to use and understand. He and James agree that new users need the right education, so that they would not be compelled to use Web 2.0-based solutions if more effective web3 technologies are available. Ashton encourages the companies he partners with to educate consumers about the transition from physical to digital through relatable examples. He thinks that the best course of action for organizations is to develop methods to reward their current real-world communities. "You've got to reward that community in a way that they actually want to be rewarded or that actually gives them genuine value," he says. [Listen from 8:12]   NFTs Done the Right Way: Zebu Live  In the Moonbird project, NFTs are merely a gateway to investment within the larger project. James believes the program has great promise as well as a practical, cutting-edge plan. He credits the project owner for the project’s prospective success. Entrepreneurs who have expertise in launching real-world firms usually produce fruitful web3 projects, he posits. Ashton agrees: “I think what you'll start to see in web3 spaces, is that the ones that are going to stay around are the ones that know how to run a business, know how to keep revenue,” he tells James.    He also supports a new start-up called Dancing SeaHorse, which is the title sponsor for his company's major annual event, Zebu Live which is a gathering of savvy brand builders and innovators. This group has been assisting businesses and developing experience in the music industry. Additionally, they have developed web3 spaces to bring music into the environment. They are now constructing a location on Hollywood Boulevard where NFT holders will have exclusive access. Community, functionality, and ownership are defining features of the web3 space and typically indicate a successful project, James remarks; he believes the project has potential. He and Ashton talk about the schedule for this year's Zebu Live conference. He is excited to chat with Steven Bartlett in particular. Additionally, he is eager to share his future plans for the area. Several keynote speakers' discussions will also share their vision for the web3 sector. James believes that the conference offers attendees a fantastic opportunity to interact with web3 technologists in the real world. [Listen from 19:25]   The Way Forward Ashton's business, ZEBU, is eager to expand their Zebu Live model and host various conferences in addition to their regular gatherings. They've already started making preparations for Zebu Live 2023. He is optimistic about the future and believes that they have just begun to explore the sector's full potential.   Key Takeaways: The right education is crucial to help brands bridge the knowledge gap between users' familiarity with Web 2.0 applications and the developing web3 industry.   Resources James Burtt on Twitter | LinkedIn | Instagram | Clubhouse Paul Abercrombie on Website | Twitter | LinkedIn | Instagram   Zebu Live Dancing Seahorse Moonbird

In this episode of Understanding Crypto Paul and James break down some of the basic concepts around the Fear and Greed Index.   The mainstream version of the index is used to look at market sentiment across the S&P but a variant has been created specifically for the crypto market.     Data points are collated and valued in order to visualize meaningful progress in sentiment change of the crypto market. Crypto indexes were initially aimed at bitcoin only but a lot of data now looks at the whole de-fi monetary market including alt coins and large projects.    In the show you will learn:  What is the Fear and Greed Index  What data is used to make up the web3-specific index  How sentiment affects the market   Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.   CONNECT WITH PAUL    CONNECT WITH JAMES    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

In this episode of Understanding Crypto Paul and James discuss some of the recent breaking news in the world of web 3.0 including FIFA’s attempt to launch digital collectibles, Binance’s changes to Stablecoins and they debate how much decentralisation people really want.     Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show, your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.   CONNECT WITH PAUL    CONNECT WITH JAMES  CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

In this episode of Understanding Crypto Paul talks through the technical details of the upcoming Ethereum merge.   The Ethereum network will finally be moving from proof of work to proof of stake, this move having initially been announced in 2016. There are two major issues with Ethereum, energy usage and scalability, and this merge will impact these two issues differently. The merge is happening in two stages, the Bellatrix phase and the Paris phase, and Paul breaks down what will happen during these phases.   In the show you will learn: How users will be affected by the change from POW to POS What the Bellatrix and Paris phases are How the merge will affect the energy usage and scalability of Ethereum   Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.   CONNECT WITH PAUL  CONNECT WITH JAMES  CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

In this episode of Understanding Crypto, James Burtt and Paul Abercrombie describe Ethereum’s preparation to transition to proof of stake. According to Paul, the switch might be advantageous for Ethereum because it would speed up transactions and increase energy efficiency. However, they also think that the changeover would eventually affect the security of the network. They discuss whether the mining sector is prepared to make the required adjustments to ensure its continued existence following the transition.   What is P.O.W. and P.O.S.? Paul and James explain the differences between proof of work (POW) and proof of stake (POS) as well as the implications of this transition. Proof of work is the foundation for blockchain construction. James explains that it is simply a duplicate of the ledger, which uses a lot of processing power. Alternatively, proof of stake, which forms the basis of several other blockchains, replaces the nodes with validators who verify any existing transactions. This procedure necessitates a more hands-on approach and rewards or penalizes the performance of the validators on the network. [Listen from 2:30]   The Compromise: Speed or Security? Ethereum, a cryptocurrency that was initially designed with proof of work in mind, is currently transitioning to proof of stake. Both James and Paul concur that this decision has many advantages and limitations. “So in this trifecta you've got decentralization, speed, and security. If you bring something more centralized, you can speed up the performance of a blockchain, but then you compromise security," comments Paul. Although switching to proof of stake on Ethereum will ultimately increase transaction speed and energy efficiency, security will be significantly jeopardized. "It's using 90% less energy, but actually some of that security could be questioned. Nobody really knows how that's gonna play out, when that merge happens, whether the following day will be the biggest hack." [Listen from 6:41 ]   According to James and Paul, the entire main network will be affected by the change, and as a result, many people are currently calling for the establishment of an Ethereum proof-of-work fork, which is merely a blockchain with a cloned source code. Paul makes broad projections while James asks about the current market volatility. “So every time there's been a good announcement, it shoots up. If it fails on account of a technical issue on the first day of the merger, the price will fall." They debate how this modification would impact the mining industry, which has made significant investments in GPU mining equipment. According to Paul, creating a hybrid crypto mine that adheres to both validator and mining principles could prove beneficial. However, they note that many miners don’t believe Ethereum’s shift to proof of stake will happen, despite the network publishing a proposed date for the shift. [Listen from 11:19 ]   Key Takeaways: Although switching to proof of stake on Ethereum will increase transaction speed and energy efficiency, security may be significantly jeopardized.   Resources James Burtt on Twitter | LinkedIn | Instagram | Clubhouse Paul Abercrombie on Website | Twitter | LinkedIn | Instagram

In this episode, James Burtt and Paul Abercrombie of Understanding Crypto meet with Mr. Hunter Orrell, a co-owner of Wagmi United, the most recent owners of the Crawley Town Football Club. They discuss the ways in which the organisation’s most recent acquisition combines web3 and web2 business tactics. In Hunter's opinion, NFTs are one of the best resources for fostering both online and offline fan communities within the club. The current web2 commercial structures, in his opinion, will eventually give way to a community-based economy.   We Are All Gonna Make It  The name of the online team, Wagmi United, is an acronym for ‘We Are All Gonna Make It’. This echoes the decentralised philosophy of web3. Hunter received an unexpected text message asking if he was interested in buying a team, so he reached out to other football enthusiasts and web3 supporters to complete the transaction. The group's decision to utilise web3-style financing allowed the procedure to be completed in as little as two months. "We're all web3-based people, and if you look at the world around you right now, there are all these different industries. Web3 will come in and disrupt your industry no matter what industry you're in right now," Hunter tells James and Paul.    It is no surprise that one of the group's guiding principles is the progressive incorporation of the web3 business model into the existing Web2 organisation. The club's long-term goal is to get to a point where fans regularly receive information about the club's community and gradually saturate web3 with news of the club's successes. James applauds the Crawley Club's continuous development as well as their commitment to inform fans about web3. [Listen from 1:13]   Building Community Hunter believes that NFTs are the most effective tool for building communities and fans. This conviction has since motivated him to use the technology to create special opportunities for fans to vote on choices involving the club's players. He emphasises the significance of permitting season pass holders to vote as opposed to restricting them because they lacked NFTs. This strategy was effective and they were able to win over the support that the initiative lacked at its inception.    Paul notes that it's common practice in the UK to vilify club owners; Hunter thinks that public perception will change as club owners' demonstrate their commitment to the development of the local economy. Fans being able to witness the club's daily business is invaluable to its growth. James agrees and commends their strategy: "I think you guys have taken the web3 concept of community and you're actually taking it to Crawley and executing it in the real world,” he tells Hunter. Hunter believes that eventually the current Web2 business models will shift. "The community economy is the type of company model I believe we'll see in the future. It will be one where companies that prioritise community development give value to clients.” [Listen from 11:15]   Financing the Purchase Paul and Hunter discuss the financial planning strategies that were used to purchase the football club. When questioned about the group's club selection methods, Hunter acknowledges that Crawley Town didn't have any real management concerns, but that their willingness to use web3 technology was the key deciding factor. He notes that the Crawley team matched his cultural ideals regarding innovation, which made the transition easy. He claims that his decision to leave the corporate sector and fully immerse himself in the realm of web3 is evidence of his commitment to this enterprise and shows his loyalty to cryptocurrency. He accredits his current success to his consistent investments in NFTs, which took him down some interesting avenues, including this current endeavour. "I've owned multiple merch companies, but for me the way it's possible to be a co-owner in a football club was through web3 crypto and NFTs." He believes that NFTs will undergo further transformation as the art world continues to shift its focus to digital art. [Listen from 25: 44]   The Way Forward As long as Crawley FC is committed to fusing the web2 and web3 worlds, Hunter feels optimistic about their future. They will continue developing and promoting infrastructural facilities for NFT and gamification education on the clubs' many platforms. The corporation also prioritises the globalisation of the Crawley Town and Wagmi United brands.   Key Takeaways Hunter believes that NFTs are the most effective tool for building communities and fans. Hunter admits that Crawley Town's openness to embrace Web3 technology was the deciding factor for their purchase.   Resources James Burtt on Twitter | LinkedIn | Instagram | Clubhouse Paul Abercrombie on Website | Twitter | LinkedIn | Instagram  Wagmi United on Twitter