
S6 E19: The Persuasive Leader: Why Empathy Beats Authority with Dr. Jay Conger
Dr. Jay Conger and host Dr. Tracie Edwards explore persuasion as the core of leadership — not manipulation — and explain why relying on authority or compliance often causes change to fail. They cover the ‘‘curse of knowledge,’’ the limits of PowerPoint pitches, and why persuasion is a campaign of listening, framing, and evidence rather than a one-time ask.
Through real examples — corporate missteps, hospital safety initiatives, Shark Tank lessons, and civic leadership — the episode offers practical tactics: do the legwork, build coalitions, frame messages to your audience, use visceral evidence, run small pilots, and prioritize dialogue over monologue.
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